Keyhole.co

OCTOBER 10, 2023

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

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Keyhole.co

MAY 12, 2023

What are the different types of keyword monitoring? There are several types of keyword monitoring techniques based on your final intent. Some of the most popular use cases of keyword monitoring are: 1. Competitor analysis Want to know what your competitors are doing? Try to figure out what keywords they’re using.

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Keyhole.co

JANUARY 17, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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Keyhole.co

MAY 31, 2023

Doing this lets you see what’s working well for your competitors and what you can do to improve your social media strategy. So next, we’ll talk about how to handpick competitors for your brand so you get the right estimates for comparison. Identifying your main competitors is an important step in your social media strategy.

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Social Media Strategy How To Analysis 52

Keyhole.co

FEBRUARY 3, 2024

Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask? It’s simple.

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Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

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Tools Sentiment Hubspot Price 84

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Competitor Analysis.

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Sprout Social

JANUARY 10, 2024

A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. Brand loyalty A negative experience with your brand may deter some customers for good.

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Reputation System Brands Knowledge Base 106

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

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Keyhole.co

SEPTEMBER 12, 2023

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. Just put in what’s essential for your content strategy. Let’s look at some content discovery platforms you can look into: 1.

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Tools Social Media Curata Price 52

Keyhole.co

OCTOBER 24, 2022

Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. Add trackers and profiles to its dashboard, and Keyhole will pull in detailed metric analysis in no time. But even that might add to your work pile! Frequently Asked Questions.

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Sprout Social

FEBRUARY 13, 2019

The answers to these questions reach beyond brand and even marketing. They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. What don’t they like?

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Keyhole.co

JANUARY 15, 2024

By gaining invaluable insights into how your audience perceives your brand and any changes in sentiment, you can create a PR and marketing strategy with this information in mind. Proactive trend identification and analysis When you hear that a crisis is unfolding, it’s useful to know where on the internet it’s happening.

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Sentiment How To Reputation Analysis 52

Unmetric

SEPTEMBER 9, 2019

It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. These insights will go a long way in helping you fine-tune your content strategy. Sentiment analysis helps you identify how a certain brand or post is perceived by people.

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Tools Hitwise Analysis Price 85

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. Why is Keyhole a must-have media monitoring tool?

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Keyhole.co

MAY 3, 2023

Qualitatively, by monitoring who’s interacting with your hashtag, you can start to build a profile of your audience, and then continue to evolve your content to suit their needs. Quantitatively, you can get real data that helps inform your strategy. Which Is the Best Hashtag Monitoring Tool? Because You Should Track Everything!

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Hashtag Social Media Sentiment How To 52

Unmetric

JULY 9, 2019

You get valuable insights into your follower growth, competitor analysis, and much more to help you make better marketing decisions. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy. G2Crowd Rating: 4.2.

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Analytics Tools Twitter Hashtag 72

Unmetric

JUNE 11, 2019

And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. G2Crowd Rating: 4.1. CoSchedule.

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Analytics Tools Social Media Curation 125

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Recognizing the origins of website traffic is pivotal, as it aids in understanding the effectiveness of various marketing strategies, allowing for adjustments based on what resonates with our audience.

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Forums Reddit Analytics Sentiment 62

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time. What is a sentiment analysis tool?

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Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. The tool is excellent for trend analysis as well. This quick feature lets you narrow down your tracker list so you utilize your monthly quotas only monitoring data that’s truly effective and impactful.

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Industry News Google Brands 52

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Monitor your branded hashtags on Keyhole 4.

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Social Media UGC Content Loyalty 52

Keyhole.co

NOVEMBER 13, 2023

Now that we have a better understanding of what TikTok and Google are looking for, let’s discuss ways to optimize your TikTok SEO strategy for maximum reach on the platform. Understand your crowd first Knowing your audience is at the heart of any successful marketing strategy, and TikTok is no exception.

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SEO Content Hashtag Trends 52

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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Brand Monitoring Tools Brands HootSuite 141

Sprout Social

FEBRUARY 29, 2024

The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

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Analytics Tools Strategy Price 101

Sprout Social

JUNE 15, 2020

You don’t have to totally overhaul your social strategy in the face of GDPR, by the way. Piggybacking on the last point, consider how social media listening can give you a better sense of how followers feel about your brand. Monitoring your mentions makes it easier to hone in on ways you can build that much-needed sense of trust.

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Social Media Privacy Marketing Policies 132

Hootsuite

JUNE 29, 2023

Here are 22 reasons you’ve got to get your brand online , ASAP.) 10 top brand reputation management strategies 1. Build your brand awareness It’s hard to build a great reputation if no one knows about you. For instance, did you know Neil Young had his own brand of MP3 player ? How do you determine brand reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

MAY 24, 2023

Despite having a solid strategy in place, you will see a discrepancy in performance. These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. There are tons of competitor analysis tools for accomplishing a specific goal. Why do you need competitor analysis in the first place?

Analysis 52

Analysis Types Tools Price 52

Keyhole.co

OCTOBER 13, 2023

To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting is a hiring strategy that involves using social media platforms to share job postings, search and communicate with potential job candidates. Social media recruiting requires a lot of work. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

OCTOBER 7, 2020

But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time. BrandMentions 5. Digimind 9.

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Sentiment Analysis Tools Price 59

Keyhole.co

DECEMBER 5, 2022

Well, we have a solution- conducting a social media competitive analysis. While your social media marketing strategy shouldn’t be based entirely on this, it gives you an idea of what kind of content you can create. The key to competitive analysis is knowing what makes your competitors successful. To set content benchmarks.

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Analysis Social Media How To Sentiment 52

Firebelly

JANUARY 29, 2010

Data Shows That Social Behavior Gets More Followers By Dan Zarrella The linguistic analysis engine behind TweetPsych has given me a bunch of cool data points to analyze, so I’ve begun to look at various factors and their relationship with follower counts.

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Keyhole.co

JANUARY 4, 2023

To maintain brand visibility, it is crucial to keep a constant eye on your competitors’ social media activities. For that, you need to add Facebook competitor analysis tools to your marketing arsenal. Why should you do Facebook competitor analysis? Facebook competitor analysis enables you to assess your key rivals in the market.

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Analysis Tools Facebook Sentiment 52

Hootsuite

OCTOBER 28, 2019

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

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Metrics Social Media CPM CPC 112

Hootsuite

MAY 16, 2023

By reading this post, you’ll have at your disposal the tools and strategies to “hear” what your customers say about your brand. It includes ways to humanize your brand and promote the positive vibes your fans share. Need social media monitoring tools to find these brand conversations? This is not a tale of woe.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

APRIL 15, 2024

However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed.

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Press Release Banking Reputation Marketing 95

Keyhole.co

OCTOBER 21, 2023

Various forms of social media monitoring The task of social media monitoring is not universally applicable. Brand monitoring: Monitor the conversation about your brand on social media. Competitor monitoring: See your rivals from the other side of the fence. What do you hope to accomplish?

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