Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis.

Trending Sources

Why Competitive Analysis Is A Big Deal

Small Business Mavericks

You’ll have to put some careful thought into your own business’s online strategy. But what do you base that strategy upon? One area of analysis that is important to focus on is content. Finally, you want to spend some time analyzing your competition’s social media marketing strategy. Spend some time on competitive analysis before you complete your online marketing strategy.

7 Strategies for Monitoring Your Competitors

Convince & Convert

From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Want to be recognized for your outstanding content?

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar.

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Keyword analysis will reveal your indirect competitors, helping you determine who else is ranking for the same product terms. Once you have collated a list of each type of competitor, narrow it down to between three and five—covering each type—and begin your analysis.

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Steal This Sales Tool to Beef Up Your Marketing Strategy

Convince & Convert

Win/loss analysis is often seen as a tool for the sales teams. At the end of the day, it all comes down to using a win/loss analysis to craft better messages that engage your target audience with your brand and ultimately lead to more sales.

How to Use Emojis in Your Twitter Strategy (Yes, Really)

Simply Measured

There is no better way to make members of your social audience feel special (and more likely to engage with you in the future) than to run a keyword analysis, find those positive comments about your brand, and respond with a playful, carefully selected suite of emoji.

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Strategy should flow from biz goals & so should measurement #measurepr.

4 Ways to Thump Your Competition with Better Facebook Analysis

Convince & Convert

Click to read more » facebook social media measurement Social Media Metrics social media strategy conversation mining customer insights facebook insights facebook optimization netbase social media metrics

How to Align Social Media and SEO Strategy

Simply Measured

Are your social media efforts aligned with your SEO strategy? Here are some useful SEO strategies you can use in your social media efforts. Education & Analysis Social MediaA successful social media campaign should have a positive impact on your search ranking, as well.

9 Reasons Why Hilton’s Social Media Strategy Succeeds

Simply Measured

Below we take a look at the strategies we believe makes the brand so successful on social media: 1. Hilton Hotels, in addition to using celebrities, is also making use of hashtags in its strategy. What you do think of Hilton’s social media strategy?

3 Ways to Revamp an Aging Social Strategy

Simply Measured

Rather than fighting the social networks, it might be time to get real about social strategy. Even with a strong brand presence, social media managers should regularly review and update their social strategy. Education & Analysis Social Media

7 Ways to Improve Your Social Content Strategy Today

Simply Measured

What You Can Do: Run a segmented analysis like the one above for your own brand for the past month, to identify which content categories perform best for your brand. Could this strategy be worth doubling down on? Education & Analysis Social Media

How to Add Instagram Zoom to Your Social Strategy

Simply Measured

Take advantage of Instagram Zoom by incorporating more text-heavy images in your Instagram strategy. Just make sure you don’t abuse this strategy, and that you only use it when you have something meaningful to say. How will you use Instagram Zoom in your own social strategy?

The Importance of Content Marketing When Building SEO Strategies [Infographic]


Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Similar Posts: Put Content Marketing at the Heart of Your Brand Strategy.

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market.

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The Most Important SEO Metrics For Backlinks Analysis


To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Using the same strategy today would have significantly different results.

5 Proven Instagram Hashtag Strategies from the Airline Industry

Simply Measured

Its strategy to use the hashtag in the photo, along with other popular hashtags, ensures that this content will reach the right audience, making it the most engaging post for the brand in the data period and driving the peak on Aug 19th.

Fundraising Best Practices to Enhance Individual Donor Strategies


Growing to a RECORD-SETTING 87 participating organizations in 2014, the project continues to empower small and medium nonprofit organizations to understand their donor potential and enhance their fundraising strategies. This post originally appeared on BC/DC Ideas. ———-.

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. Tying customer data into programmatic media buying creates a powerful digital marketing strategy.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

The data is based on an analysis of 10,000 social marketing campaigns that ran on Facebook over the past 9 months. Which of these 6 strategies are getting the best results for your brand?

13 Advanced Link Building Strategies You (Probably) Haven’t Used

Viper Chill

Also, URLProfiler allows backlink count analysis which you’ll find useful in a moment). However, when searching for a phone number (or other key details like the first line of an address, or their email address) you can generally uncover a lot more with your analysis.

4 Ways to Drive Your Digital Strategy with Facebook Video Ads

Convince & Convert

Be Deliberate in Your Analysis. Social Media Strategy advertising strategy facebook strategy facebook video ads social media strategy video strategyYou know social media provides essential channels for maximizing digital marketing efforts.

12 Tips To Execute The Perfect Marketing Strategy For Your Business


A lot of businesses fail to understand the importance of having a sound marketing strategy. While some quickly prepare a shoddy strategy others don’t have one at all! These companies haven’t realized the value of having a marketing strategy to lead them forward.

‘Freedom Within A Framework’: 4 Things You Don’t Want To Forget When Constructing The Optimal Social Media Content Strategy

Ignite Social Media

With so much to think about in the creation of a sound social media content strategy, one can easily find him or herself overwhelmed by all of the nuanced considerations. Crucial to the success of your brand’s content strategy, however, is a relentless commitment to innovation.

#SimplySocialAwards: Best Overall Social Content Strategy

Simply Measured

Last week , we collected your votes for Best Instagram Strategy. But now it’s week 2, and we’re asking you to vote on Best Social Content Strategy. Our marketing team narrowed our nominees down to four brands with exceptional social content strategies.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. A good brand architecture and strategy will enable you to better share your brand story in an authentic way.

5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

How do you achieve a positive ROI using social media and digital technologies and strategies? Take a listen to episode 214 of the Social Zoom Factor podcast to learn our 5 Step Success Strategy and Tactics to prioritize what social networks you invest in for your business.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Have you thought about your personal branding strategy? These will help you better define your personal branding goals and also develop your personal brand strategy. How to decrease the sales cycle with personal branding strategies. Audience Analysis Worksheet.

Podcast 408 - Business Case for Social Media Analysis

Engaging Brand

Is social monitoring part of your risk strategy or your marketing strategy? Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms?

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. A good brand architecture and strategy will enable you to better share your brand story in an authentic way.

How to Balance Creation and Curation in Your Social Strategy

Simply Measured

A social media calendar plays a key role in your social strategy. The foundation of any successful social media strategy starts with content. Education & Analysis Social Media

How to Create a Killer Content Strategy

Katie Lance

There are dozens of ways to generate leads, but one of the most effective ways, in my opinion, is through developing a killer content strategy. Let’s break down five things you need to know when creating your content strategy: 1. Looking for more tips for creating a content strategy?

5 Questions You Need to Ask About Your Social Strategy (And How to Answer Them)

Simply Measured

I’m able to dig in and use our new three-pronged Social Analytics Solution , which includes Social Attribution, Social Analysis & Monitoring, and the Social API. We’ve already begun to retool our social strategies for webinar promotion based on this analysis.

[COMIC] The Critical Element Of A Successful Big Data Strategy

SocMed Sean

So, when developing a big data strategy, the questions that you should be thinking about include: How can we gather data from the appropriate sources? The answers to 1 and 2 are usually the traps that suck businesses into the never-ending spiral of analysis-paralysis.

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6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media. Start here with these 6 proven strategies for promoting content across social media – They’ve worked for us, and they can work for you as well.

Tips 51

Best Link Building Strategies for Your Blog


You have your blog up and running, now you need to start building links to it; what are the best strategies for that? We have some strategies to help you with good link building strategies to help you get the best links for your blog. The strategies to building links.

SEO 24

4 Mistakes to Avoid When Revamping Your Paid Strategy

Convince & Convert

Marketers should follow the three-pronged strategy from Hubspot that suggests starting with publishing on your own platform, then reaching out to industry influencers (a.k.a. Download our new eBook “Trends in Paid Strategies for B2B Marketers” here.

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A Guide to Multilingual SEO Strategy


The following three principles outline core strategies for implementing multilingual SEO within a website. Understand your international niche and design sympathetic marketing strategies. Web Analytics multilingual seo multilingual seo strategy