Trending Sources

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. Data with such low confidence is a poor foundation for sentiment analysis.

Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud WordleDo you use word clouds?

Why Competitive Analysis Is A Big Deal

Small Business Mavericks

You’ll have to put some careful thought into your own business’s online strategy. But what do you base that strategy upon? One area of analysis that is important to focus on is content. Finally, you want to spend some time analyzing your competition’s social media marketing strategy. Spend some time on competitive analysis before you complete your online marketing strategy. One of the most important aspects of starting a new business is analyzing the competition. You’re looking for golden opportunities that you can capitalize on.

7 Strategies for Monitoring Your Competitors

Convince & Convert

From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoring

A Bodybuilder’s Guide to Communications Strategy

Spin Sucks

Life is where you learn to be human, and any communications strategy is about connecting with humans. Today’s post is about another very important part of my life (one many of you probably don’t know about), which directly relates to communications strategy development and success—body building. Building a Communications Strategy. By Laura Petrolino. Life is the best teacher.

Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

Most people commonly try to target a huge audience with their Facebook ad campaigns where as many people have found the best strategy is to lots of ads, each targeting a tiny sub-section of users. Final Analysis. In that particular post I looked at the green industry from the perspective of a blogger and shared some of my findings. 22 Resources for Data-Mining Your Industry. Spyfu.

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Keyword analysis will reveal your indirect competitors, helping you determine who else is ranking for the same product terms. Once you have collated a list of each type of competitor, narrow it down to between three and five—covering each type—and begin your analysis. Examining and evaluating your competitors’ efforts can be an excellent way to inform your future SEO strategy.

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Steal This Sales Tool to Beef Up Your Marketing Strategy

Convince & Convert

Win/loss analysis is often seen as a tool for the sales teams. At the end of the day, it all comes down to using a win/loss analysis to craft better messages that engage your target audience with your brand and ultimately lead to more sales. Digital Marketing customer communication customer feedback marketing messaging marketing strategy sales strategy win loss analysis

How to Use Emojis in Your Twitter Strategy (Yes, Really)

Simply Measured

There is no better way to make members of your social audience feel special (and more likely to engage with you in the future) than to run a keyword analysis, find those positive comments about your brand, and respond with a playful, carefully selected suite of emoji. Education & Analysis Social MediaWe just had World Emoji Day on July 17. Source: Twitter. To Target Ads Better.

The Importance of Content Marketing When Building SEO Strategies [Infographic]


Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. 94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor. Content Marketing: Dos and Dont’s [Report].

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How to Align Social Media and SEO Strategy

Simply Measured

Are your social media efforts aligned with your SEO strategy? Here are some useful SEO strategies you can use in your social media efforts. Education & Analysis Social MediaA successful social media campaign should have a positive impact on your search ranking, as well. How to Perform Your Own Social Media Audit Download. But how exactly do you make use of this information?

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9 Reasons Why Hilton’s Social Media Strategy Succeeds

Simply Measured

Below we take a look at the strategies we believe makes the brand so successful on social media: 1. Hilton Hotels, in addition to using celebrities, is also making use of hashtags in its strategy. In the earlier post we published about Hilton, we saw that Hilton already places a lot of focus on analysis and measurement for their social media strategy. seconds. And…. “17%

7 Ways to Improve Your Social Content Strategy Today

Simply Measured

What You Can Do: Run a segmented analysis like the one above for your own brand for the past month, to identify which content categories perform best for your brand. Could this strategy be worth doubling down on? Some common strategies which these teams use include: Sharing part of a photo of a team member and asking followers to identify the player. Go Beyond Brand. AJXXXI.

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

Growing a Business: The Jump Shot Strategy

Spin Sucks

When we go about developing a strategy for a client, our first step is a research and analysis phase. We finish up this stage with a complete SWOT analysis looking at all four media types. We do all of this so we can create a “jump shot strategy.” Long-term growth strategies often don’t result in immediate gratification. That’s exactly what Kenny did. Just what i.

3 Ways to Revamp an Aging Social Strategy

Simply Measured

Rather than fighting the social networks, it might be time to get real about social strategy. Even with a strong brand presence, social media managers should regularly review and update their social strategy. Nostalgia is a proven opportunity — just look at Lisa Frank’s social strategy. Education & Analysis Social MediaFuture of Social Download.

How to Add Instagram Zoom to Your Social Strategy

Simply Measured

Take advantage of Instagram Zoom by incorporating more text-heavy images in your Instagram strategy. Just make sure you don’t abuse this strategy, and that you only use it when you have something meaningful to say. How will you use Instagram Zoom in your own social strategy? Education & Analysis Social MediaZoom is available today for Instagram on iOS.

4 Ways to Thump Your Competition with Better Facebook Analysis

Convince & Convert

Click to read more » facebook social media measurement Social Media Metrics social media strategy conversation mining customer insights facebook insights facebook optimization netbase social media metricsFacebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Connect the Dots Between PR Metrics and Strategy

Spin Sucks

The journey from data to narrative is when communications pros dig deep into research, survey results , analytics, and usage and conversion data to create the strategies and narratives that change minds and influence behaviors. Finding those nuggets is a team effort, and they can’t be done without on-going PR measurement, analytics, and resulting analysis. By Brendon Shank.

5 Proven Instagram Hashtag Strategies from the Airline Industry

Simply Measured

Its strategy to use the hashtag in the photo, along with other popular hashtags, ensures that this content will reach the right audience, making it the most engaging post for the brand in the data period and driving the peak on Aug 19th. There is a Chinese proverb about traveling that goes, “ Don’t listen to what they say — go see. ”. What Is Working for These Brands? Emirates Airline.

4 Ways to Drive Your Digital Strategy with Facebook Video Ads

Convince & Convert

Be Deliberate in Your Analysis. Social Media Strategy advertising strategy facebook strategy facebook video ads social media strategy video strategyYou know social media provides essential channels for maximizing digital marketing efforts. But what types of content are most effective on which platforms? Click To Tweet. Avoiding Video Ad Pitfalls.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Targeting.

Planning a PESO Strategy with Integrated Teams

Spin Sucks

So I thought it might be valuable to walk you through a typical “day in the life scenario” of the Arment Dietrich team as we plan an integrated strategy. That said, the process I take you through below should serve as a template to use for your own team structure, internal communications pipeline, and PESO strategy needs. Many of those could also be used as lead magnets. and so on.

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Fundraising Best Practices to Enhance Individual Donor Strategies


Growing to a RECORD-SETTING 87 participating organizations in 2014, the project continues to empower small and medium nonprofit organizations to understand their donor potential and enhance their fundraising strategies. Both organizations specialize in nonprofit strategy, communications and fundraising. This post originally appeared on BC/DC Ideas. ———-.

13 Advanced Link Building Strategies You (Probably) Haven’t Used

Viper Chill

Also, URLProfiler allows backlink count analysis which you’ll find useful in a moment). If I search for their phone number instead of just looking at backlink analysis tools then I find another part of their network, here: This is a totally different site they’re using which also appears to rank well for their chosen keywords. But what if it was? Getting people talking.

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. Tying customer data into programmatic media buying creates a powerful digital marketing strategy. Today’s data-driven strategies allow SMB marketers the ability to target customers with more relevant ads.

12 Tips To Execute The Perfect Marketing Strategy For Your Business


A lot of businesses fail to understand the importance of having a sound marketing strategy. While some quickly prepare a shoddy strategy others don’t have one at all! These companies haven’t realized the value of having a marketing strategy to lead them forward. This is where a marketing strategy comes in handy. What exactly is a marketing strategy?

5 Things Your Brand Could Learn From The Bachelor’s Social Strategy

Simply Measured

Here are a few takeaways from the popular ABC reality show’s social strategy: They Use Humor to Their Advantage. 2017 Digital Marketing Predictions From the Experts Download. The Bachelor : everyone’s Monday night guilty pleasure. The reality TV show continues to crush ratings with about 7.3 million viewers tuning in each week. It seems like the whole world is watching. Partnerships.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

The data is based on an analysis of 10,000 social marketing campaigns that ran on Facebook over the past 9 months. Wildfire looked at the top performing 10%, belonging to just under 700 brands, to identify 6 key strategies that top-performing brands use to achieve higher levels of fan engagement. Which of these 6 strategies are getting the best results for your brand?

How to Balance Creation and Curation in Your Social Strategy

Simply Measured

A social media calendar plays a key role in your social strategy. The foundation of any successful social media strategy starts with content. Thoughtful planning, calendaring, and consistent analysis are the tools with which your social media presence can remain effective, consistent, and in-tune with those who follow you. Education & Analysis Social MediaNo problem.

5 Questions You Need to Ask About Your Social Strategy (And How to Answer Them)

Simply Measured

I’m able to dig in and use our new three-pronged Social Analytics Solution , which includes Social Attribution, Social Analysis & Monitoring, and the Social API. In the short time that I’ve been guinea-pigging our new solution, we’ve already unearthed new strategy-altering findings about our social media presence. Education & Analysis Social Media

7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

Buffer Social

This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing. Keep reading below to see five amazing strategies that I found. And feel free to share any thoughts on the way that you’ve gone about setting strategies for your social media marketing. Absolutely!

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Have you thought about your personal branding strategy? These will help you better define your personal branding goals and also develop your personal brand strategy. How to decrease the sales cycle with personal branding strategies. Audience Analysis Worksheet. Brand Strategy in a Nutshell. ” Would you like to increase brand awareness, generate more leads?

The Most Important SEO Metrics For Backlinks Analysis


To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. Even so, not all backlinks are good for SEO. Meta nofollow.

How to Create a Killer Content Strategy

Katie Lance

There are dozens of ways to generate leads, but one of the most effective ways, in my opinion, is through developing a killer content strategy. The challenge with content strategy in regards to lead generation is two-fold: Time is our biggest asset – so how can you create content quickly and efficiently? Ask yourself about your overarching goals and your strategy. Who are they?

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media. Start here with these 6 proven strategies for promoting content across social media – They’ve worked for us, and they can work for you as well. What are your go-to strategies when promoting content on social media? Share that ! Peers.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Top 5 reasons you must develop a brand strategy for your business. Big difference. iTunes.

‘Freedom Within A Framework’: 4 Things You Don’t Want To Forget When Constructing The Optimal Social Media Content Strategy

Ignite Social Media

With so much to think about in the creation of a sound social media content strategy, one can easily find him or herself overwhelmed by all of the nuanced considerations. Because it’s such a complex undertaking, and because we care, we wanted to share four things that your brand definitely must consider when creating your social media content strategy. Get to Know Your Audience.

Podcast 408 - Business Case for Social Media Analysis

Engaging Brand

Is social monitoring part of your risk strategy or your marketing strategy? Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis. Is it more accurate ?

4 Mistakes to Avoid When Revamping Your Paid Strategy

Convince & Convert

Marketers should follow the three-pronged strategy from Hubspot that suggests starting with publishing on your own platform, then reaching out to industry influencers (a.k.a. In fact, our analysis shows that even for a specific website, the type of content that performs well may change during the course of a day or week or months.” Image via