Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. link] [link] nateriggs Killer analysis, Jay. PS – if the Timberwolves don't hurry, I'll grab up the FB vanities… lolz) [link] nateriggs Killer analysis, Jay. Telling the right story is a strategy, not a tactic.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

MARCH 25, 2010

I'll be checking this out tonight: A Social Media Scoreboard That Works [link] [link] monique watkins Social Media scoreboard (via @jaybaer) [link] in beta and Free – easy to use and quickly to check ROI [link] blur Group A Social Media Scoreboard That Works [link] [link] Dayo Adefila RT @blurgroup: A Social Media Scoreboard That Works [link] (..)

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] jaybaer Good question Mike. link] Amy D.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. What questions are you trying to answer? Is That the Question?” What about you?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. The Next Step in the Long Tail I typically focus on 10-20 search terms when creating content for this blog, but yet 3,126 search terms were used to get here.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. but question is. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. The numbers and lists thing works.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JULY 22, 2010

But, I certainly understand your question, the term ‘social media’ has become such a broad one that its difficult to pin down its precise definition. I was very interested to read your analysis as it chimes with how we've organised our approach online. Some info on these links [link] [link].

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

FEBRUARY 19, 2016

There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. We’ll have questions and answers if people tune in to ask them. I want you to participate.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

APRIL 22, 2010

At Monday’s Social Fresh conference in St. During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

MAY 20, 2010

I hope companies can work out a solution that benefits bloggers as well as the company business:) [link] Suzanne Vara Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media [link] [link] Annabel Candy RT @suzannevara @jaybaer: Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

APRIL 8, 2010

I’d love to hear your thoughts if you’ve got an iPad, and I’d be happy to answer any questions you have. link] Zack Nice analysis! link] Zack Nice analysis! Adam [link] jaybaer Excellent question. Which unfortunately makes this MacBook Pro a really, really, really expensive typewriter.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Not all of those people will be relevant in helping me answer my questions about a product. A survey of 4,875 adults (500 U.S.) Well, almost.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? link] @Brett2point0 Excellent analysis, Jay. I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 8, 2010

Answers for “peanut allergies&# finds thousands of questions on the topic, with many asking for alternatives. SunButter could credibly answer those questions, and introduce their product in a helpful way. But, another significant potential customer base for SunButter are people with peanut allergies (like my son).

Social Media 129

Social Media Foursquare Consultant Airlines 129

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Key features: Social Inbox: Manage your messages with the Inbox Assistant, which organizes or labels your items. With this feature, you can create canned responses to address the same questions multiple times.

Social Media 92

Social Media Tools Sentiment Small Business 92

Convince & Convert

MARCH 2, 2010

If someone asks a question or complains to @yourbusiness on Twitter, you can possibly provide some immediate triage and basic assistance, but because you don’t know who the person really is, what their account history is, etc. it’s difficult to get into much detail. (A Rohrs RT @jaybaer: Wow! Rohrs RT @jaybaer: Wow!

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

AUGUST 3, 2010

I think the answer is “it depends&# but it’s a question that has a lot more merit than it did a few months ago. If your community is there, then you should be too, and the question is really rhetorical, isn’t it? Good humor mixed in with a solid analysis, Jay. If You Can’t Beat Em, Should You Join Em?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I think the answer is “it depends&# but it’s a question that has a lot more merit than it did a few months ago. If your community is there, then you should be too, and the question is really rhetorical, isn’t it? Good humor mixed in with a solid analysis, Jay. If You Can’t Beat Em, Should You Join Em?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. 39 social media tools for daily use: [link] [link] Natalie Michelson RT @gresco: RT @victoriaronco: Great reference post. I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

The question remains however, how we are all going to communicate to the companies the benefits they would get from going that extra mile in their understanding of the critical difference that sound judgment can make — until it becomes the norm. Npollack Totally agree.

Social Media 116

Social Media Strategy RFP Social CRM 116

Convince & Convert

SEPTEMBER 2, 2010

The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Transitory There’s literally never a dull moment in social media. The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. I have so many questions!

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

JUNE 28, 2010

Budget, Including Labor: $300 + 5 hours of Convince & Convert time Who Will Be Interested in This Content: Small and medium-sized businesses (with an emphasis on agencies) that need to figure out social media success on a regular basis. Targeted at marketing directors. link] jaybaer Thanks Eric. The problem is bandwidth.

Social Media 128

Social Media Strategy Report Buy 128

Convince & Convert

SEPTEMBER 21, 2010

Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption. Maybe next year.

Social Media 127

Social Media Strategy Conference Eventful 127

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. It’s more about demand creation. They looked at their own scenario for answers.

Social Media 120

Social Media Strategy Mobile Consultant 120

Convince & Convert

SEPTEMBER 20, 2010

They have other concerns that are trumping the need to get social (for instance the current economy). Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. "Are You Slow Enough to Succeed in Social Media?"

Social Media 160

Social Media Strategy Affiliate marketing Company 160