Ignite Social Media

AUGUST 10, 2017

When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. And while all not brands got a win , some brands did it right.

Social Media 87

Social Media Airlines UGC Campaign 87

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Pixlee

MARCH 30, 2022

Trend #1: Social Media & Ecommerce Channels as a Power Couple. Social media is the number one source of brand discovery for 52% of this age group. Beauty, and FabFitFun came together to discuss the growth of social commerce, asserting that platform innovations enable ecommerce to be a shared, social experience.

Trends 75

Trends Retail UGC Authentication 75

Diva Marketing Blog

DECEMBER 22, 2013

It''s a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and customer create the brand experience together. The miracle of social media is its impact reaches beyond just one customer. That takes courage. . Video is well done and worth a watch. . Understand.

Social Media 67

Social Media Airlines Film Foursquare 67

Proactive Report

OCTOBER 30, 2011

To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Acting on Intelligence from Social Media, 2011). No big surprise there!).

Social Media 95

Social Media Retail Airlines Social Graph 95

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. In the interest of time, I went to their website and logged into my account to make the change.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. In the interest of time, I went to their website and logged into my account to make the change.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

JULY 4, 2012

As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Build an active community of brand promoters. Solve problems that earn fan loyalty. But data sitting in silos doesn’t help anyone. least of all the customer.

Data 114

Data Airlines Class Loyalty 114

Convince & Convert

NOVEMBER 2, 2015

It is important to consider a few key things when evaluating customer loyalty strategies. Retailers need to communicate with their customers, make the purchasing process for the consumer enjoyable, go above and beyond for the consumers, and finally, provide loyalty programs to keep them coming back for more. Loyalty is Key.

Retail 60

Retail Tips Loyalty Airlines 60

Pixlee

FEBRUARY 9, 2017

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. Consider top lifestyle brands like Apple, Disney, and Nike for example. So, know where to start when building a brand lifestyle?

Brands 40

Brands Airlines How To Apple 40

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Branding is a communication of a company’s core values.

Brands 42

Brands Hotels Travel Airlines 42

Webbiquity SMM

SEPTEMBER 1, 2016

Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social.

Marketing 100

Marketing Metadata Retail Airlines 100

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Branding is a communication of a company’s core values.

Brands 40

Brands Hotels Travel Airlines 40

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Don’t miss out on this opportunity for brand growth! Host Social Media Contests.

Retail 52

Retail Trends UGC Mobile 52

Twist Image

OCTOBER 25, 2011

In this day and age, the challenge is that brands are being held to task in the online channels. The other day, I was reviewing the Facebook page for a major airline and there was one complaint that stood out: "I'll never fly with you again! " What does security have to do with the airline? brand champion.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Rebekah Radice

OCTOBER 19, 2015

Not to mention the severe impact swiping your competitors’ ideas will have on your brand. From content to visuals, everything you post should scream your brand. Speaking at Social Media Examiner’s #SMSS15 last week, I shared this easy tip. KLM Airlines gets this. Don’t be that copycat.

Facebook 114

Facebook Marketing Airlines Metrics 114

Sprout Social

JULY 18, 2023

These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary.

Social Media 98

Social Media Brands Hotels Loyalty 98

Pixlee

DECEMBER 29, 2017

If you’re looking to network with key stakeholders from major travel brands, then Skift Forum Europe is for you! The theme of 2018 conference is unleash “the experience” -with experience becoming a driving force behind a hospitality brand’s perception and technology being the key to creating those experiences.

Travel 40

Travel Conference Tourism Forums 40

Sprout Social

AUGUST 22, 2018

Customer service isn’t what it used to be thanks to social media. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. Let’s say that a couple of customers totally put your brand on blast.

Twitter 99

Twitter Tips Notification Sentiment 99

Pixlee

DECEMBER 29, 2016

Touted as the largest digital travel conference on the West Coast, Eye for Travel Summit is separated into three separate themes: Mobile and Tech Innovation Strategies; Social Media, Marketing, and Data Strategies; and Startup Village. PR Society of America Travel & Tourism Conference : Palm Springs, CA (May 21-24 2017).

Travel 47

Travel Conference Tourism Hotels 47

Diva Marketing Blog

JANUARY 21, 2011

For today's Friday Fun, let's take a look as some slightly different, slightly off the wall marketing, customer loyalty ( sort of.maybe.we'll see ) campaigns and an in your face ad site. . Do the airline over-booked bump ! Question: what's the value of a "free"airline ticket and more time spent at the airport? Cha Cha Cha.

Airlines 68

Airlines Marketing Film Loyalty 68

Convince & Convert

FEBRUARY 14, 2024

Now is the time to start cleaning up your marketing house, and get all of your data in order to see what you already have, and what you need to start tracking, in order to create truly personalized campaigns that will make customers fall in love with your brand. It’s true: customers are more likely to buy from brands who can make them laugh.

Strategy 123

Strategy Brands Marketing Airlines 123

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. Today’s consumers are savvier than ever—they can tell when brands only see them as dollar signs and aren’t afraid to switch up who they shop with.

Brands 84

Brands Loyalty Airlines Marketing 84

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

JANUARY 25, 2023

3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research. For example, look at the airline industry. Does loyalty play a role?

Strategy 115

Strategy Airlines Brands Analysis 115

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too.

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Mindjumpers

AUGUST 9, 2012

But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Keyhole.co

JUNE 30, 2021

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Ignite Social Media

OCTOBER 5, 2022

In a world where social media platforms are constantly changing and evolving, it’s easy to forget about the classics. At least for us at Ignite Social Media , we can say Twitter has been remarkably steady over the last few years. For one, Twitter is still one of the most popular social media platforms out there.

Twitter 110

Twitter Brands Airlines Meme 110

Keyhole.co

MARCH 1, 2023

With that in mind, let’s explore how proper data use can help you boost sales through social media. Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts. Not convinced?

Data 52

Data Social Media Strategy CPC 52

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Buffer Social

JANUARY 24, 2017

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. Set your social media goals.

Team 40

Team Social Media How To Social Media Management 40

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Listen Now.

Airlines 115

Airlines Sentiment Hotels ROI 115

Viper Chill

AUGUST 28, 2012

But there it is, growing at an extremely profitable rate, competing with some extremely well established brands and companies with huge marketing budgets. My advice to people who haven’t started yet would be to get a blog host and your own domain name (which you’ve done) and create a brand that is distinctive. The second?

Adsense 77

Adsense How To Forums Sites 77