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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Profiles tab: View metrics at the individual profile level.

Review 122
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Pick a metric you want to report on, such as total yearly website visits from Instagram. This aggregate number generally ends up in reports. For an online shoe retailer, it’s the average shopping cart amount.

ROI 113
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Twitter hashtag analytics lets you delve into engagement metrics, reach, and how often your competitors’ hashtags are used.

Hashtag 52
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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Behaviors include everything from life events, payment and device preferences, and retail spending. Metrics can be evaluated based on Posts, Comments, Likes or Shares. Post sentiment- aggregated feelings about your topic. Post Trend Insights. Face/people, restaurant, beef cooked, dessert. Bacon has an 84% positive sentiment.

Facebook 108
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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. Keep them informed on the metrics and goals of the business in the next quarter, year or even five years. This vantage point is especially critical in the current economic landscape.

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New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

We collected these images from 14 leading Facebook consumer brands in retail and restaurant sectors. We calculated engagement for each image as a percent of fans so that we could aggregate information across brands. We found that over half of the images (54%) published by brands did not include people, and only 41% included a person.

Research 164
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Role of artificial intelligence in marketing

Sprout Social

Get deep insights into audience sentiment around your brand, and a full audit of your customer care team’s performance and social media engagement metrics. The scores are aggregated to provide an overall sentiment of the brand in terms of customer experience. Neutral statements are counted as zero.

Sentiment 126