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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62

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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Gain competitive intelligence Review analytics also provides you with insights on competitor brands, from how your competitors’ social posts are faring, to how you compare on customer satisfaction benchmarks.

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Pick a metric you want to report on, such as total yearly website visits from Instagram.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Image Source Analytics from Keynote’s social listening feature is vital in this quest. But this goes beyond numbers and graphs.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Behaviors include everything from life events, payment and device preferences, and retail spending. Metrics can be evaluated based on Posts, Comments, Likes or Shares. Post sentiment- aggregated feelings about your topic. Post Trend Insights. Surprisingly people talk about bacon more in the evening than they do in the morning.

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Role of artificial intelligence in marketing

Sprout Social

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

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New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

We collected these images from 14 leading Facebook consumer brands in retail and restaurant sectors. We calculated engagement for each image as a percent of fans so that we could aggregate information across brands. We found that over half of the images (54%) published by brands did not include people, and only 41% included a person.

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