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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 126
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Twitter hashtag analytics lets you delve into engagement metrics, reach, and how often your competitors’ hashtags are used.

Hashtag 52
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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Profiles tab: View metrics at the individual profile level.

Review 122
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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. React in real time.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Behaviors include everything from life events, payment and device preferences, and retail spending. Metrics can be evaluated based on Posts, Comments, Likes or Shares. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Post Trend Insights. Implications for Marketers.

Facebook 108
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A guide to getting your CEO on social

Sprout Social

When Edelman took a closer look at Glassdoor’s List of the Top 50 Highest Rated CEOs, they found that more than 75% of them were present on social media channels–across a diverse set of industries including tech, trucking, retail, banking, auto repair and accounting, to name a few.

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What is a Net Promoter Score (NPS) and how do you measure it?

Sprout Social

Net promoter score is more than just a customer service metric. It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase. Why your Net Promoter Score matters Your Net Promoter Score is a key customer service metric.

Survey 82