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How to analyze customer reviews for brand insights

Sprout Social

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Why should brands carry out review analysis?

Review 122
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Role of artificial intelligence in marketing

Sprout Social

This leads to stronger connections and loyalty that stimulate your sales. This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns. The scores are aggregated to provide an overall sentiment of the brand in terms of customer experience.

Sentiment 126
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Pick a metric you want to report on, such as total yearly website visits from Instagram. This aggregate number generally ends up in reports. For an online shoe retailer, it’s the average shopping cart amount.

ROI 113
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11 Best Practices For More Instagram Followers

Keyhole.co

This can help build brand loyalty and establish your brand as a leading competitor in your industry. Valuable insights and feedback By analyzing Instagram engagement rates and other metrics such as likes, comments, and shares, brands can gain a deeper understanding of their audience.

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A guide to getting your CEO on social

Sprout Social

For one, our research for Brands Get Real found that 38% of consumers say a CEO’s transparency on social would inspire them to show a brand more loyalty, and 32% would purchase more from that business. If your CEO has difficulty seeing the “why” in this case, just hit ‘em with the stats.

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What is a Net Promoter Score (NPS) and how do you measure it?

Sprout Social

Net promoter score is more than just a customer service metric. What is a Net Promoter Score Net Promoter Score measures customer loyalty by gauging whether or not a customer would refer your business to a friend or colleague. Why your Net Promoter Score matters Your Net Promoter Score is a key customer service metric.

Survey 82
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? If it is, we’ll include it in Viral Heat.