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How AI-driven customer personalization is driving the top line

Meltwater

AI is enabling the world’s largest brands and retailers to aggregate disparate customer data so they can better understand their consumer base, enhance their user experience online and offline and… Read More >>>.

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You Need To Know: Social Media and Retail

Laurel Papworth

Google collects as many check-in services as it can, aggregates the reviews and then displays them. Service was average, up to 30% surcharges on some items, and they wanted us to pay by cash instead of by card. Never again.” ” Ouch. Google Plus Local : Google just has to copy the others, and make it bigger and better.

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Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. This is really cool data. on average.

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Retail surged on mobile during the holidays, but click volume declined YoY.

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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Review analysis guides you toward the things that strengthen and weaken your brand image.

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. This aggregate number generally ends up in reports. ” The issue is that you’re using an aggregate number — such as total visits to your website — rather than the market segments you actually target.

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New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

We collected these images from 14 leading Facebook consumer brands in retail and restaurant sectors. We calculated engagement for each image as a percent of fans so that we could aggregate information across brands. We found that over half of the images (54%) published by brands did not include people, and only 41% included a person.

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