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11 of the Best Social Media Analytics Tools (Free and Paid)

Hootsuite

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best.

Analytics 145
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10 Free Social Media Marketing Tools You Should Try

agora pulse

Key metrics like spend, revenue, impressions, clicks, click-through rate (CTR), and CPC appear at the top with helpful comparisons to the previous period. Track your Facebook Ads insights with one of our favorite social media marketing tools. Barometer is #2 on our list of favorite free social media marketing tools.

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More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer Social

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? And there you have it—your social media report!

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 208
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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. You can run months worth of reports, but they won’t mean a thing if you’re trying to measure something you don’t understand. 3 Twitter Metrics Reports to Run. The Profiles Report.

Metrics 40
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The Most Popular News Sites on YouTube

Adam Sherk

But since the 21,839 subscribers reported in YouTube’s search results make it a top 5 news channel I included it in the table. I think you are right, mainstream TV news sees YouTube and other video aggregation sites as a double-edged sword so they are proceeding cautiously. that does include some news videos.

Sites 182
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Social Analytics.