Add Products to Facebook Dynamic Ads via URL

SocialTimes Facebook

Brands using Facebook’s dynamic ads can now add product images via URL, rather than solely via product catalogs on the social network. Advertisers: What have your experiences with dynamic ads been like?

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Display Advertising Is A Failed State

Twist Image

Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On the other hand, the idea that any form of traditional advertising is going to be dead because of online advertising (mostly banners. or display advertising) is simply not true. . advertiser.

Trending Sources

The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. advertisers: Some of these features may not have launched in your area yet, but hopefully will soon.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Pros and cons of Facebook advertising. Advertising

LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!

Myrland Marketing

The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean.

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. Or more specifically, Facebook Advertising. For any Facebook page you want to learn the ID of, just add the graph sub-domain to the start of the URL.

Facebook to Debut Canvas Organic Page Posts June 22

SocialTimes Facebook

The social network added that once a Canvas is created, its URL can be pasted into a page post, adding that once Canvas has been used once by a page, that page’s Pages Composer menu will feature a “Create a Canvas” option in its drop-down menu. Advertising/Marketing Facebook Android Brazil Canvas Create a Canvas Dignity Health Dogs Eager&Co. Facebook’s Canvas full-screen immersive ad product will be made available for organic page posts June 22.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity SMM

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences.

How To Spread Your Facebook Page URL And Twitter Handle - Social Media

Social Media Network Marketing

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Facebook Announces More Metrics Fixes

SocialTimes Facebook

When an advertiser begins creating a campaign, the tool provides them with an estimate of both the potential overall reach and the estimated daily reach of their ad campaign. The number of shares of a URL off Facebook (this includes copy/pasting a link back to Facebook).

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. You’d have to manually add the URL and your commentary to the Fan page(s) of your choosing.

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Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

Facebook used the Cannes Lions International Festival of Creativity in France this week to take the wraps off several new advertising-related products and features. Advertisers can now share their Canvases with stakeholders to simplify the review process.

Super Bowl XLIX Advertising Insight: Papa John’s Needs an SEO Firm

Bill Hartzer

Today, as I was browsing the web for some Super Bowl XLIX Advertising insights to post here on my blog, I came across one of the advertisers’ websites, Papa John’s. There is absolutely no reason that one should ever see index.html show up in a URL.

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Facebook Begins Prefetching to Improve Mobile Site Speed

SocialTimes Facebook

Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The thinking behind implementing prefetching was described as follows in the post: Our goal is to improve user experience by helping businesses be the best mobile advertisers they can be, so we’re always developing new tools and insights to improve mobile experience.

4 Free Tools for Researching Guest Blogging and Advertising Opportunities

Kikolani

If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad.

How to Get 10x More Traffic Without Spending a Dime on Advertising

ProBlogger

In this post, I’m going to share 7 unusual tips you can use right away on your blog to get more traffic and shares, without spending a penny on advertising. Do remember to add a watermark to your website URL at the bottom of each image.:

Twitter: Gnip 2.0 APIs Now Generally Available

SocialTimes Twitter

New data and enrichments: Take advantage of new URL metadata and a more powerful Klout enrichment to create new product experiences. Twitter advertisers: Are you ready for Gnip 2.0? Advertising/Marketing Twitter 30-Day Search Adam Tornes APIs Application-Programming Interfaces Decahose Emoji emojis Gnip Gnip 2.0 Hashtags Historical PowerTrack Klout Metadata PowerTrack Queries Quoted Tweets URLsTwitter announced earlier this week that the updated (2.0)

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

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3 Sure-Fire Ways Non-Profits Can Increase Awareness With Social Media

Firebelly

Slideshare URL: [link] ]. Social Media Advertising Social Media Management Social Media MarketingLast week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.”

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

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8 Google Analytics Tricks For Marketers

The Realtime Report

This overview can help marketers determine which advertising strategies are working well for them and which ones could be improved. The best part is that it’s very easy to setup campaigns via Google’s URL Builder tool. 8 Google Analytics Tricks For Marketers. By Varun Sharma.

Social Media is Complicated [Infographic]

Puzzle Marketer

To demonstrate that complexity Buddy Media created this image that shows all of the brands/companies involved including: analytics, social scoring, ad networks, facebook apps, content curation, twitter apps, photo sharing, social TV, and URL shorteners… to name a few.

Facebook Creative Hub Opens Its Doors

SocialTimes Facebook

The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.”. They can also share these mock-ups with stakeholders through a preview URL.

Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

Any Facebook advertiser with a website can do this using Website Custom Audiences. Facebook will then refer to rules an advertiser has created to determine whether that user should fall within a specific audience to be targeted with an ad. Simply enter the URL(s) you want to include.

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PB129: How to Create Your Facebook Advertising – 3 Types of Ads to Consider

ProBlogger

Three Types of Ads to Consider When Creating Facebook Advertising. Today we are talking about Facebook advertising. Facebook has been putting more emphasis on advertising, and I know it something that many of you grapple with.

How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. Online Advertising Paid Search google infographic measurement optimization quality score search engine marketing sem

Dynamic Creative for Facebook Ads

Jon Loomer

Assembling the perfect, most effective combination of creative for Facebook ads is a time-consuming process for advertisers. We, as advertisers, struggle with these questions. If it works as advertised, Dynamic Creative just simplified the lives of advertisers.

Facebook Messenger Ads: A Guide

Jon Loomer

However, advertisers are often confused about how to use these features. Messenger Destination allows advertisers to create ads that send people into a conversation within Facebook Messenger. That will typically be an external URL. This is about as intrusive as advertising gets.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

It’s John Haydon again, this time in video form, answering 13 common yet vexing questions about Facebook like how to edit your thumbnail, how to set up a custom view for new visitors, and how to easily create a custom URL for your Facebook page. Facebook Advertising. Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. 10 Tips for Advertising on Facebook by PPC Hero. Facebook is an extraordinary phenomenon.

Debunking the myths of social media

Sherrilynne Starkie

RadiumOne , an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform has recently published a study, along with a nifty infographic which debunks six myths of social media. Infographic: Native advertising effectiveness.

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The Importance of the Facebook Pixel

Jon Loomer

I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. I target those who have read my posts with “entrepreneur” in the URL to promote entrepreneur-focused content.

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can.

Bit.ly Makes A Better URL Shortener

Koka Sexton

Makes A Better URL Shortener Bit.ly is a URL shortner for use with services like Twitter where every letter counts. There are many URL Shorteners available online like TinyUrl but Bit.ly Why shoud I use URL shorteners like tr.im

Target Those Who Share Links to Facebook From Your Website

Jon Loomer

Before today, advertisers could create the following Engagement on Facebook Custom Audiences: Video Engagement. This part is going to confuse a lot of advertisers. Base on any URL or specific URLs. The vast majority of publishers should use all URLs.

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

In this case, the advertiser would place a conversion-unique pixel on the success page for a single product, allowing Facebook to report and optimize for that conversion. This is done by having Facebook isolate pages visited with specific words in the URL.

5 Ways to Improve Your Online Shareability

Unspoken

Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. If a person really, really, REALLY liked your content he or she could copy and paste the URL and then open Facebook or Twitter and paste it in there. You don’t need to make your content one unending advertisement, but alerting groups to the fact that you mentioned them is one easy way to ensure shareability.

New Facebook Ads Manager: A Complete Guide

Jon Loomer

In the past, very few advertisers used the custom ad reports. Advertiser Support. You can view activity by domain (default), URLs, device or events. Facebook Marketing Tutorials Facebook Ads How To Facebook Ads Manager Facebook Advertising

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

What are the best practices for advertising on LinkedIn? Create images that are 640×220 pixels, upload them to your page and add a unique URL, preferably to a landing page, and you have free ads”) and incorporating video with a call to action. Advertising on LinkedIn.

You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Your audience would look like this: www.domain.com/landing-page-url. You’d then create four different retargeting audiences for all visitors who hit that specific URL.

How to Target Your Most Loyal Website Visitors With Facebook Ads

Jon Loomer

But it depends on your website’s URL structure. Look at the URL of this blog post. It occurred to me that I could take advantage of the otherwise seemingly pointless presence of the date in my URL. What other ways could you solve advertising problems in creative ways?