Trending Sources

Add Products to Facebook Dynamic Ads via URL

SocialTimes Facebook

Brands using Facebook’s dynamic ads can now add product images via URL, rather than solely via product catalogs on the social network. Advertisers: What have your experiences with dynamic ads been like?

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Display Advertising Is A Failed State

Twist Image

Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On the other hand, the idea that any form of traditional advertising is going to be dead because of online advertising (mostly banners. or display advertising) is simply not true. . advertiser.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Pros and cons of Facebook advertising. Advertising

Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips

agora pulse

Do you find Facebook advertising time consuming? Name Your Facebook Advertising Campaigns Well. A lot of advertisers run Facebook ads to the same audiences over and over again. As you can see, there are many ways to save time when running Facebook advertising campaigns.

Five Priorities for Your Online Advertising

Spin Sucks

Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Internet advertising doesn’t happen in a vacuum.

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. Or more specifically, Facebook Advertising. For any Facebook page you want to learn the ID of, just add the graph sub-domain to the start of the URL.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity SMM

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences.

Facebook to Debut Canvas Organic Page Posts June 22

SocialTimes Facebook

The social network added that once a Canvas is created, its URL can be pasted into a page post, adding that once Canvas has been used once by a page, that page’s Pages Composer menu will feature a “Create a Canvas” option in its drop-down menu. Advertising/Marketing Facebook Android Brazil Canvas Create a Canvas Dignity Health Dogs Eager&Co. Facebook’s Canvas full-screen immersive ad product will be made available for organic page posts June 22.

Four Reasons the PESO Model Won’t Work in Your Organization

Spin Sucks

chicago cubs cision CRM Google analytics Lead Generation PR measurement PR metrics social media advertising unique URL utn paramentersThere are four common reasons people give for the PESO model not working in their organization. Gini Dietrich debunks them all and shows you what does work. The post Four Reasons the PESO Model Won’t Work in Your Organization appeared first on Spin Sucks.

Facebook Announces More Metrics Fixes

SocialTimes Facebook

When an advertiser begins creating a campaign, the tool provides them with an estimate of both the potential overall reach and the estimated daily reach of their ad campaign. The number of shares of a URL off Facebook (this includes copy/pasting a link back to Facebook).

How To Spread Your Facebook Page URL And Twitter Handle - Social Media

Social Media Network Marketing

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How to Get 10x More Traffic Without Spending a Dime on Advertising

ProBlogger

In this post, I’m going to share 7 unusual tips you can use right away on your blog to get more traffic and shares, without spending a penny on advertising. Do remember to add a watermark to your website URL at the bottom of each image.:

Social Fakers: What Do Numbers Mean these Days?

Spin Sucks

” The results showed more than 600,000 URLS linking to services that promised things such as: Companies such as Get-Likes , Guerrillr , and SocialBuzzer are the beneficiaries of this pent-up demand. Today’s guest post is by Hessie Jones. All hail Facebook. ONE BILLION USERS!

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

Facebook used the Cannes Lions International Festival of Creativity in France this week to take the wraps off several new advertising-related products and features. Advertisers can now share their Canvases with stakeholders to simplify the review process.

Facebook Begins Prefetching to Improve Mobile Site Speed

SocialTimes Facebook

Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The thinking behind implementing prefetching was described as follows in the post: Our goal is to improve user experience by helping businesses be the best mobile advertisers they can be, so we’re always developing new tools and insights to improve mobile experience.

Super Bowl XLIX Advertising Insight: Papa John’s Needs an SEO Firm

Bill Hartzer

Today, as I was browsing the web for some Super Bowl XLIX Advertising insights to post here on my blog, I came across one of the advertisers’ websites, Papa John’s. There is absolutely no reason that one should ever see index.html show up in a URL.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. You’d have to manually add the URL and your commentary to the Fan page(s) of your choosing.

4 Free Tools for Researching Guest Blogging and Advertising Opportunities

Kikolani

If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad.

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

CPC 17

Twitter: Gnip 2.0 APIs Now Generally Available

SocialTimes Twitter

New data and enrichments: Take advantage of new URL metadata and a more powerful Klout enrichment to create new product experiences. Twitter advertisers: Are you ready for Gnip 2.0? Advertising/Marketing Twitter 30-Day Search Adam Tornes APIs Application-Programming Interfaces Decahose Emoji emojis Gnip Gnip 2.0 Hashtags Historical PowerTrack Klout Metadata PowerTrack Queries Quoted Tweets URLsTwitter announced earlier this week that the updated (2.0)

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8 Google Analytics Tricks For Marketers

The Realtime Report

This overview can help marketers determine which advertising strategies are working well for them and which ones could be improved. The best part is that it’s very easy to setup campaigns via Google’s URL Builder tool. 8 Google Analytics Tricks For Marketers. By Varun Sharma.

3 Sure-Fire Ways Non-Profits Can Increase Awareness With Social Media

Firebelly

Slideshare URL: [link] ]. Social Media Advertising Social Media Management Social Media MarketingLast week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.”

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PB129: How to Create Your Facebook Advertising – 3 Types of Ads to Consider

ProBlogger

Three Types of Ads to Consider When Creating Facebook Advertising. Today we are talking about Facebook advertising. Facebook has been putting more emphasis on advertising, and I know it something that many of you grapple with.

Facebook Creative Hub Opens Its Doors

SocialTimes Facebook

The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.”. They can also share these mock-ups with stakeholders through a preview URL.

Social Media is Complicated [Infographic]

Puzzle Marketer

To demonstrate that complexity Buddy Media created this image that shows all of the brands/companies involved including: analytics, social scoring, ad networks, facebook apps, content curation, twitter apps, photo sharing, social TV, and URL shorteners… to name a few.

How to Build Landing Pages for PR Pros

Spin Sucks

The lines between PR, marketing, and advertising continue to blur, which is great for the PR industry because we finally have data to prove we are an investment, not an expense. Using the social media URL you created, begin to post the webinar on your social networks. By Gini Dietrich.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

It’s John Haydon again, this time in video form, answering 13 common yet vexing questions about Facebook like how to edit your thumbnail, how to set up a custom view for new visitors, and how to easily create a custom URL for your Facebook page. Facebook Advertising. Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. 10 Tips for Advertising on Facebook by PPC Hero. Facebook is an extraordinary phenomenon.

Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

Any Facebook advertiser with a website can do this using Website Custom Audiences. Facebook will then refer to rules an advertiser has created to determine whether that user should fall within a specific audience to be targeted with an ad. Simply enter the URL(s) you want to include.

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How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. Online Advertising Paid Search google infographic measurement optimization quality score search engine marketing sem

Podcast: A Behind-the-Scenes Look at a Popular PR Show

Spin Sucks

Quick News (2-minute reports; include URLs). News That Fits (longer reports—four to five minutes—with discussion; include URLs) (Shel to intro). The FTC, disclosure, and native advertising . By Gini Dietrich.

Why Was My Facebook Ad Rejected?

agora pulse

If you are planning to advertise on Facebook, then you need to familiarize yourself with 10 basic rules. If you are offering pyramid multi-level marketing schemes, then don’t advertise. Takeaways with your landing URL. Focus on spending little and often on your advertising panel.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

What are the best practices for advertising on LinkedIn? Create images that are 640×220 pixels, upload them to your page and add a unique URL, preferably to a landing page, and you have free ads”) and incorporating video with a call to action. Advertising on LinkedIn.

Debunking the myths of social media

Sherrilynne Starkie

RadiumOne , an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform has recently published a study, along with a nifty infographic which debunks six myths of social media. Infographic: Native advertising effectiveness.

The Importance of the Facebook Pixel

Jon Loomer

I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. I target those who have read my posts with “entrepreneur” in the URL to promote entrepreneur-focused content.

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can.

How To Use Facebook Audience Insights For Better Targeting

agora pulse

Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. The greatest thing about Facebook advertising is the ability to reach super specific audiences. Are you struggling with Facebook ads targeting?

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

As she notes, “By claiming your Page, you have the opportunity to customize that free advertising. It also makes it easy to purchase pay-per-click advertising for your Places page.” Facebook Advertising Tips.

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5 Ways to Improve Your Online Shareability

Unspoken

Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. If a person really, really, REALLY liked your content he or she could copy and paste the URL and then open Facebook or Twitter and paste it in there. You don’t need to make your content one unending advertisement, but alerting groups to the fact that you mentioned them is one easy way to ensure shareability.

Target Those Who Share Links to Facebook From Your Website

Jon Loomer

Before today, advertisers could create the following Engagement on Facebook Custom Audiences: Video Engagement. This part is going to confuse a lot of advertisers. Base on any URL or specific URLs. The vast majority of publishers should use all URLs.

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