Buzz Marketing for Technology

NOVEMBER 7, 2012

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Only when you evolve will your consumers evolve into loyal, active buyers.

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Conversation Retail Hubspot Buy 260

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

Strategy 52

Strategy Content Loyalty Marketing 52

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. What is customer advocacy?

Social Media 101

Social Media Sentiment Loyalty Microsoft 101

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on.

Social Media 52

Social Media UGC Content Loyalty 52

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. No idea really but it’s not that important for the content of this post.

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Loyalty Social Media Study Social Networking 205

Twist Image

APRIL 8, 2014

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. How does your brand build that type of loyalty?

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Loyalty Curation Education Conference 97

Buffer Social

JUNE 29, 2023

Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai , an AI content writing tool. Stew started his content creation journey inspired by the works of writers who eloquently expressed ideas he deeply resonated with and a desire to share his knowledge of cutting-edge technologies like AI.

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Collaboration Content How To Loyalty 93

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives.

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Template Templates Trends Content 167

Keyhole.co

NOVEMBER 27, 2023

million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. All their social media accounts actively put up new posts and stories, which elevates their brand image and value. LinkedIn: 4.2 million TikTok: 2.5

Curation 52

Curation Social Media Strategy Content 52

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. An engaged audience takes action, which can include clicking on a link or sharing content with a friend.

Engagement 97

Engagement Tips Loyalty Metrics 97

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention.

Social Media 111

Social Media Social Media Management Sentiment Collaboration 111

Oktopost

APRIL 28, 2024

What’s the difference between thought leadership on social media vs. a cold email with similar content? Since buyers have turned away from conversations with sales representatives, cold calls have become spam, and trying to connect when prospecting has been challenging for sales teams to build meaningful relationships with prospects.

Social Media 80

Social Media Tools B2B Team 80

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Sometimes that meant interesting conversations; sometimes it meant helping them with a problem; either way it meant interactions with substance. Source: adamhcohen.com.

Communities 410

Communities Marketing Loyalty Social Media 410

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

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Content Marketing Loyalty Findability 113

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

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B2B Trends Social Media UGC 117

Social Media Strategies Summit

APRIL 15, 2021

An engaging rewards or loyalty program with a place for customers to interact with each other could also be considered as a brand community. They use your products, follow you on social media, engage with your branded content, and tell their friends about your brand. Who better to promote your brand than your most loyal customers?

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Process Communities Brands How To 161

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. say strengthening their brand is a top business objective.

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Influencer Brands Policies Privacy 295

Ignite Social Media

JUNE 14, 2023

Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content. Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. This principle holds true in the realm of social media marketing as well.

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Hashtag Social Media Strategy UGC 153

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has mastered the art of conversing with its audience without being overly pushy or sales-driven. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. million LinkedIn: 7.6 YouTube: 4.08

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 94

Influencer Brands Collaboration Authentication 94

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Some key conversations may even slip through the cracks. Monitor competitor activity. Manually tracking individual mentions is a time-consuming process.

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Sentiment How To Analysis Trends 142

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. What is Messaging for Pages Introduced by LinkedIn in March 2024, Messaging for LinkedIn Pages allows LinkedIn members to start conversations with companies via direct message. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62

Convince & Convert

SEPTEMBER 11, 2015

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. highlight to tweet).

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Loyalty Twitter Brands Sample 60

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Gauge customer trust and loyalty When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal.

Brands 101

Brands How To Sentiment Metrics 101

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey.

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ROI Influencer Marketing Survey 98

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This directly aligns with C-suite objectives of long-term revenue growth by enhancing brand engagement, conversions and brand recall. Take Pipedrive, for example.

Influencer 98

Influencer Marketing Collaboration ROI 98

Oktopost

FEBRUARY 26, 2024

So, from a content and messaging perspective, both B2B and B2C social media content need to be engaging and human in their approach. As a result, B2B marketers require insights that reflect the entirety of their buyer’s journey, spanning from initial engagement to conversion. However, this is where the similarities end.

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B2B Metrics Social Media Social Media Management 62

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions.

Social Media 116

Social Media Sentiment Data Team 116

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Discount 119

Discount Marketing How To B2B 119

Sprout Social

JUNE 7, 2023

Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. For example, if you want to focus your brand narrative around your product, ensure your content has the same flow across all social channels. Why does brand experience matter?

Brands 105

Brands Sentiment How To Analysis 105

Buffer Social

JULY 18, 2023

Let’s jump right in: Say ‘No’ to Fluff Content Fluff content is light-hearted, entertaining, or generic, often lacking meaningful information. Here are examples of fluff content in the finance niche: See how these posts provide common knowledge. ” How to get over fluff content?

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Pixlee

JULY 28, 2021

Marketing content mixes are more diverse than ever before. And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. While larger brands are sometimes able to create content in-house, it’s often time-consuming and expensive. Pros and Cons of Agency Content.

UGC 98

UGC Brands Content Authentication 98

Ignite Social Media

DECEMBER 8, 2017

The key to creating successful social content is to plan ahead. Read on for our top five must-haves for planning social content in 2018. If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. With over 1.71

Content 99

Content UGC Instagram Social Media 99

Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). Those are the social currency metrics that really matter.

Loyalty 226

Loyalty B2B Metrics Curation 226

agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? More User Generated Content? User generated content (UGC) includes any form of content created by the consumer. It will boost customer loyalty and attract new people. (We

UGC 110

UGC Social Media Content Hashtag 110

Sprout Social

MAY 18, 2023

Answer key questions like: What kind of content does our audience want from our brand? How is our audience reacting to competitors’ content? Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. What are they missing?

Social Media 118

Social Media Template Templates Skills 118

Buffer Social

JANUARY 19, 2024

As such, the primary goal was to create products that truly made a difference in people's routines—products they would discover and want to buy again and again—and to focus our marketing efforts on fostering that hyper-loyalty. This isn’t to say I don’t do any top-of-the-funnel marketing.

Company 82

Company Marketing Loyalty Metrics 82