Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

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B2B Trends Social Media UGC 117

Pixlee

JANUARY 12, 2022

In fact, 96% of Americans believe brand advertising is done to intentionally mislead. Today, brand building isn’t about broadcasting your brand to the customer. Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers.

Communities 52

Communities UGC Marketing Newsletter 52

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? It currently has 689 million active users and this number is expected to surpass 1.2 Brands have to be alert to a myriad of new trends popping up every day. You’ve come to the right place. .

Strategy 86

Strategy Brands UGC Apparel 86

Ignite Social Media

JUNE 14, 2023

The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website. Additionally, using a consistent username across all social media platforms can improve your brand recognition and make it easier for users to find and follow you. Not sure what we’re talking about?

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Hashtag Social Media Strategy UGC 152

Pixlee

JANUARY 18, 2022

Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. If you’re already measuring customer engagement , the next logical step is to turn highly engaged customers into brand advocates. Who is a Brand Advocate?

Brands 52

Brands UGC How To Apparel 52

Ignite Social Media

OCTOBER 13, 2020

Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. We’ve been managing social media programs for billion-dollar brands since 2007.

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Campaign Brands Press Release UGC 106

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. Tech-savvy brands like these seek out creators within the space to capitalize on pre-existing community and notoriety.

Brands 85

Brands Authentication Collaboration UGC 85

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? Ericka Riker, Community Manager. Continuing to Promote Half-Baked Activism.

Social Media 196

Social Media UGC Trends Organization 196

Pixlee

APRIL 25, 2019

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. When FOMO Died.

Communities 75

Communities Geotagging Brands UGC 75

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 118

Brands Avatar How To Privacy 118

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. Here are some examples: To nurture an online community. To build brand awareness for a new product. You can then jot down granular goals that will impact your day-to-day social activities.

Small Business 204

Small Business Instagram Platform How To 204

Pixlee

SEPTEMBER 21, 2020

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers. Alo Yoga’s UGC Integration.

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UGC Brands Apparel Content 56

Pixlee

MAY 4, 2018

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.

UGC 40

UGC Review Apparel Products 40

Pixlee

OCTOBER 13, 2021

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? We’ve got you covered with some valuable strategies successful brands on TikTok are already taking advantage of. Reshare user-generated content (UGC). Most brands today understand the importance of Influencer Marketing. Topview ads.

Engagement 52

Engagement UGC Brands CPM 52

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. In short, an engaged community leads to better sales outcomes. A social media advocacy strategy turns your biggest fans into brand advocates. What can brand advocates do for you? Leaving positive reviews on your website.

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Social Media UGC How To HootSuite 122

Pixlee

JULY 7, 2020

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand success looks very different in 2020 than it did previously. Radio Flyer.

Brands 57

Brands UGC Communities Class 57

Pixlee

JANUARY 20, 2022

For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity. While there is considerable profit to be generated if you’re part of the esports industry, brands not directly in the gaming industry can also leverage esports viewership to their advantage. Image Source.

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Influencer Brands Marketing How To 82

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations.

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Influencer Trends Brands UGC 75

Pixlee

APRIL 1, 2022

When you really love a product or brand, do you ever wish you could give it more than five stars? As ecommerce continues to grow, Pixlee TurnTo aims to deliver cutting-edge solutions to customer feedback, from ratings & reviews to social user-generated content (UGC) and influencer marketing. Why stop ratings at five stars?

UGC 87

UGC Review Collaboration Communities 87

Pixlee

DECEMBER 10, 2020

Eventually, that’s how I moved into social and user-generated content (UGC). A few months later, when the Pixlee opening came up, I decided to throw my hat in and explore; ultimately the UGC space was where I still wanted to be. I joined Pixlee to continue helping brands build and foster community. Here In The Now.

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UGC SMS Mobile Industry 80

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

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Instagram Engagement Brands How To 130

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

OCTOBER 16, 2020

But when plans are upended, photoshoots canceled, and activities rescheduled, it can be tough to stick to the plan you created. As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns.

UGC 82

UGC Content Strategy How To 82

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. However, Facebook Stories has since amounted to roughly 500 million daily active users. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Source: Coca-Cola Instagram Carousels offer a dynamic approach to storytelling, making it possible to delve deeper into brand stories, collaborations, or product launches. Because of this, they have earned brand loyalty and trust.

Strategy 69

Strategy Social Media Loyalty UGC 69

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. All Red Bull social media accounts are active and filled with engaging content. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination.

Social Media 52

Social Media Strategy Sports Meme 52

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand. It gives you legitimacy.

Instagram 117

Instagram HootSuite UGC Influencer 117

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). The campaign relied heavily on SEA’s brand partners (in this case, the lounges themselves).

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Influencer Travel Retail UGC 130

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions. ” and “Consumers find UGC 9.8x

UGC 71

UGC Content Case Study Influencer 71

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

Social Media 130

Social Media UGC Project Collaboration 130

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Pixlee

APRIL 8, 2019

Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. How can your brand appeal to these paw-rents? Brands Who are Winning with Pet Lovers. The secret is in the content. Kimpton Hotels.

Hotels 72

Hotels UGC Brands Travel 72

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. It’s not going anywhere.

Strategy 175

Strategy Marketing Banking Influencer 175

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.

Engagement 56

Engagement Social Media Brands UGC 56

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

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Examples Campaign Tips UGC 142