Dos and Don’ts of UGC Curation 2021 

Pixlee

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Treat UGC like any other piece of marketing content.

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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Clothing brands are some of the most notable beneficiaries of user-generated content.

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UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

Stores across the country were forced to shut down physical operations as many states placed restrictions on indoor activities when COVID-19 struck. One answer is with user – generated content (UGC). UGC is 35% more memorable than other media, and 50% more trusted.

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New Social Media Report, and What About UGC?

Janet Fouts

The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. Why do people include a brand name in their social posts? Did you mention the brand? User Generated Content (UGC). According to the Sprout Social study, 41% of Millennials want to have their content shared by the brand, while only 23% of GenX and Baby Boomers do. UGC is being used by brands more and more often.

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3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. As long as you have an ample batch of active customers, there’s no reason your team can’t harness the power of human nature to get them talking.

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3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Well, hopefully today we can shed some light on a few tips to help brands stay active in the off season. Focus on Brand Awareness.

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience. Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media.

5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Of what use can influencers be to our brands? In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy. From the relatively isolated vantage of the writer/brand, one might worry (or at least be unsure) about how or if they’re relating to their audience.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers.

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12 Brands on Pinterest with Awesome Marketing Strategies

Later

Many brands on Pinterest are already tapping into its huge potential for marketing and growth. From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post!

The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e.

Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. Off-Brand. Hopefully the brand will stop them.)

9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

Four Unique Brands to Learn From in 2020

Pixlee

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand Marketing

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The Social Hub Guide for Brands

Pixlee

Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles. The impact of user-generated content (UGC) has been proven over and over.

Unboxing Videos: An Ecommerce Brand’s Guide to Sourcing, Creating and Monetizing Unboxing Videos 

Pixlee

Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product.

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Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Once someone has converted, the next ideal step is for that customer to turn others on to the brand or product. Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC. Use call to actions that encourage the customer to post with your branded hashtag or develop contests that reward people for their images.

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Marketing pros are always striving to build bigger and better brands. A possible explanation is that strong (and prestigious) brands are often followed for self-presentation reasons, rather than for real interest in the brand.”. Avoid earning followers for brand vanity purposes. So, more fans or more UGC?

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Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions . UGC is Credible.

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media. Get inspired to take your YouTube strategy to the next level with a look at the 10 Best Brands on YouTube. Top 10 Best Brands on YouTube.

Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Ask your fans to share photos and videos using a branded hashtag.

How to Support Social Causes as a Brand on Instagram

Later

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

How to Write the Perfect Instagram Caption for Better Brand Engagement

Social Media Strategies Summit

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Tag Users and Brands.

2019 Influencer Marketing Trends for Brands

Pixlee

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. Also, the platform will continue to be the leading one for brand-influencer collaborations. In 2019, more brands will be able to show returns from Instagram, if they’re making the best use of the platform.

3 Social Media Promotions to End Your Fiscal Year

Ignite Social Media

For those brands who are getting ready to wrap up the fiscal year, it is time to take a final look at what we were able to accomplish. This content is shared with their audiences and can be shared on the brand’s channels as well. I would recommend choosing your most active channel with a strong following to execute this type of social promotion. One way to drive advocacy actions is through a UGC promotion.

How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. How can your brand appeal to these paw-rents? User-generated content is the perfect tactic for brands that want to feature pets and reach pet owners. With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not.

The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. However, Facebook Stories has since amounted to roughly 500 million daily active users.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. Here are five brands acing storytelling on social media and some actionable takeaways. Our favorite brands use characters (e.g., However, commercial brands can also steal some tips from HONY.

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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community. These five brands don’t stop at donating to equal rights organizations – they’ve taken extra steps to freely associate themselves with the community in the name of equality. These brands showcase authentic customers and proudly emphasize their community values through a value-oriented message.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Brand Marketing

Video Marketing in 2020: How Brands Can Use Short-form Video to Succeed

Pixlee

As more people engage with brands, businesses, and creators through digital channels, marketers are funneling their efforts to utilize short-form videos in their marketing campaigns. . Brands are no longer just competing with each other for the attention of consumers, however.

10 Tips for Increasing Your Brand’s Instagram Growth in 2021

Pixlee

As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. This works wonders because unlike typical branded ads, influencer marketing is far more subtle.

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How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

But when plans are upended, photoshoots canceled, and activities rescheduled, it can be tough to stick to the plan you created. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Why you should include UGC in your social media calendar.

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3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms. These examples show how three brands boosted e-commerce sales with user-generated content.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

Launched in 2016, the platform now boasts 500 million active users worldwide. It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform.

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How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate.

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What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We were curious how brands that were already winning the social game and still receiving organic traction in the heart of a pay-to-play market were using this format to further extend their reach. We looked, specifically, at pet brands. The Biggest Insight: Using Stories to Build Brand Equity, Not Drive Sales.

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Utilizing a cross-channel promotion approach is a great way for brands to amplify their message and further their reach to new audiences.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close.

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