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What to expect from social media management in 2028

Sprout Social

The post What to expect from social media management in 2028 appeared first on Sprout Social. For more perspective into how consumers’ social media behaviors and expectations are evolving, download The Sprout Social Index™ today.

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Video Content Creation Do’s and Don’ts for Higher Education

Social Media Strategies Summit

Or that this number is set to reach 57 minutes by 2028? Did you know that, in 2024, adults in the US spent an average of 52 minutes per day watching social media video content? All of which means video should be a key element in any higher ed institutions social media strategy.

Education 204
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 Social commerce is big business. In other words, social commerce could account for almost half of all B2C e-commerce by then.

Examples 246
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Post Performance Report: Higher ed institutions raising the bar on social

Sprout Social

Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. The comment section was flooded with nostalgic alumni and exuberant new students. The Vanderbilt social team rounded out their Welcome Week strategy with trendspotting activations and lo-fi series.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. million in 2028. In 2024, women 2534 made up 24% of Australian Instagram users, and men 21%.

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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

This means Americans 35 and under reached a multicultural majority in 2023, and by 2028 Americans under 50 will have as well. Derek Chew, CEO of Fullmoon Digital, explains how multicultural and inclusive marketing go hand-in-hand with DEIB to create winning commerce strategies.

Retail 178
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Social media ROI statistics marketers need to know in 2025

Sprout Social

compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028. Social networks accounted for 17.11% of all online sales According to Statista research , social networks generated 17.11% of total online sales in 2025. The global social commerce sector is growing at a 13.7%

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