Social media ROI statistics marketers need to know in 2025
Sprout Social
MAY 29, 2025
compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028. User-generated content (UGC) influences 90% of shoppers buying choices Results from a TurnTo study reveal that UGC outperforms search engines. The global social commerce sector is growing at a 13.7%
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