Sprout Social

MAY 29, 2025

compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028. User-generated content (UGC) influences 90% of shoppers buying choices Results from a TurnTo study reveal that UGC outperforms search engines. The global social commerce sector is growing at a 13.7%

ROI 84

ROI Statistics Social Media UGC 84

Sprout Social

MARCH 13, 2025

million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. million in 2028. Brands should focus on building trust through reviews, UGC and seamless checkout experiences.

Statistics 56

Statistics Social Media Reddit Influencer 56

Hootsuite

JUNE 20, 2022

Find user-generated content (UGC). trillion worldwide by 2028. Here are a few ideas for how Facebook search operators can help you optimize your marketing campaigns: Research your audience. Understanding your audience and the type of content they like will help you publish more engaging content. Research your competitors.

Tips 145

Tips HootSuite Facebook Badge 145

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. from 2021 through 2028.

Social Media 52

Social Media UGC Marketing Influencer 52

Later

JULY 22, 2020

According to Pinterest, they reach 77% of all women 25-54 in the US — a demographic that is estimated to control almost 75% of discretionary spending by 2028. Canadian jewelry brand Mejuri keeps their Pins fresh and cool by implementing user-generated content (UGC). They even have a dedicated Pinterest board for their community.

Strategy 58

Strategy Brands UGC Marketing 58

Later

JULY 17, 2020

Over 70% of Pinterest’s 367M + monthly active users are female, and, as the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending by 2028. One way to overcome this is by featuring user-generated content (UGC) in your Pinterest boards.

Brands 73

Brands How To SEO UGC 73