According to Pinterest, they reach 77% of all women 25-54 in the US — a demographic that is estimated to control almost 75% of discretionary spending by 2028. Attract more eyes to your Pins and give your social strategy a major lift in by tapping into video Pins like Fenty! MORE

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the platform for discovering and shopping for products — more than 3 times higher than those who cited Facebook or Instagram. MORE

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. Social SpotlightOverview. MORE

Social commerce is big business. Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 What Do We Mean By Social Commerce? Social Media Strategie MORE

The US is Facing Massive Social Worker Shortages – What Can be Done About it? While you can find social workers in hospitals and public clinics around the country, there is a serious gap between supply and demand, and things are only going to get worse. MORE

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! MORE

Plus, the Pinterest demographic has a higher purchasing power than most other social platforms, with 84% of weekly Pinners using the platform to inform their purchasing decisions. There’s never been a better time to get more followers on Pinterest. . MORE