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What to expect from social media management in 2028

Sprout Social

At the same time, social is becoming more complex. Brands need to factor in how quickly social is fragmenting and morphing across emerging platforms and evolving consumer preferences. For more perspective into how consumers’ social media behaviors and expectations are evolving, download The Sprout Social Index™ today.

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. In terms of time spent on the platform, LinkedIn is less than other social media sites from July to September 2023.

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60 social media statistics marketers need to know in 2025

Hootsuite

TikTok dominates social commerce , converting 43.8% Global social media usage statistics 1. billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). of users into buyers in 2024. Source: Statista 2.

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10 advanced social media copywriting best practices

Sprout Social

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. We used our article, about what your social team will look like in 2028, to generate each of these posts.

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19 Facebook Tricks and Tips You Need To Know [2022]

Hootsuite

Social commerce, or selling products directly on social media, is expected to generate $3.37 trillion worldwide by 2028. If you post on other social networks as well, though, you might need a third-party social media management tool.

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7 Social Media Recruiting Tools To Attract New Talent in 2023

Hootsuite

By 2028, YouTube is predicted to reach 1.1 Social advocacy tools Employee advocacy tools like Hootsuite’s Amplify allow employers to leverage their employees’ social networks to attract potential candidates. Encourage them to ask questions in your Stories or to comment on your posts. billion users.