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Video Content Creation Do’s and Don’ts for Higher Education

Social Media Strategies Summit

Or that this number is set to reach 57 minutes by 2028? For instance, Amherst College’s key focus is on strengthening the student community and sense of belonging, so its up to Stephanie to demonstrate how her teams content is making that happen. This Reel is a good example.

Education 204
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What to expect from social media management in 2028

Sprout Social

When brands first started using social media, it was mainly for publishing content and light community engagement. Over time, social activity ballooned, matured and fractured as new networks, content formats and communities emerged. The post What to expect from social media management in 2028 appeared first on Sprout Social.

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Post Performance Report: Higher ed institutions raising the bar on social

Sprout Social

Vanderbilt also creates excitement for their traditional Founders Walk event, the celebration of first-time students officially joining their community. Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. Or their series following freshman as they get settled in on campus.

Report 101
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Despite a gradual decline in younger users, Facebook remains a top platform for community engagement and local business discovery. million users in 2028. With in-app shopping adoption slowing, brands should shift focus from direct sales to community-driven engagement and influencer partnerships. million users in 2028.

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Trends impacting ROI in 2025 These trends make one thing clear: Social delivers marketing ROI when it functions as a product education, customer support and community channel all at once. compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028. The global social commerce sector is growing at a 13.7%

ROI 84
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19 Facebook Tricks and Tips You Need To Know [2022]

Hootsuite

trillion worldwide by 2028. Create a community for like-minded customers. Knowing this, it’s a good idea for businesses to tap into the platform’s community features. Facebook Groups are one of the most effective ways to build community among like-minded people. Customize your page tabs.

Tips 145
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10 advanced social media copywriting best practices

Sprout Social

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. We used our article, about what your social team will look like in 2028, to generate each of these posts.