Social Media Strategies Summit

APRIL 29, 2025

Or that this number is set to reach 57 minutes by 2028? David at Bates College agrees that if authenticity is your goal, students need to be at the forefront of your content creation process. Engage your students, make them part of the process, and that’s a quick way to capture authentic content.

Education 204

Education Video Content Authentication 204

Sprout Social

NOVEMBER 15, 2023

Younger generations , in particular, bring any and all issues to brands on social, assuming they’ll be met with swift and authentic interactions. The post What to expect from social media management in 2028 appeared first on Sprout Social.

Social Media Management 128

Social Media Management Social Media Team Klout 128

Sprout Social

MARCH 27, 2025

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. The takeaway: Influencer marketing in Australia shows rapid growth and a desire for authenticity, high social media engagement and consumer trust. But they also want authenticity.

Statistics 92

Statistics Influencer Marketing Authentication 92

Sprout Social

SEPTEMBER 16, 2024

Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. Take a cue from Vanderbilt by mixing high-brow production with authentic videos captured on smartphones. The comment section was flooded with nostalgic alumni and exuberant new students.

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Report Class Sentiment Apple 101

Sprout Social

MARCH 13, 2025

million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. Takeaways: TikToks rise means authentic, low-production content is outperforming polished ads. million in 2028.

Statistics 56

Statistics Social Media Reddit Influencer 56

Sprout Social

MAY 29, 2025

compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028. 87% of consumers believe UGC influences their buying decisions, and 81% are willing to pay more and accept longer delivery times for products featuring authentic UGC. The global social commerce sector is growing at a 13.7%

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ROI Statistics Social Media UGC 84

Sprout Social

MAY 18, 2023

Carve out an authentic, distinct voice that will help you improve brand recognition, build loyalty and differentiate you from the competition. We used our article, about what your social team will look like in 2028, to generate each of these posts. As Greg says, “When in doubt write through a lens of empathy and authenticity.

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Social Media Templates Template Skills 143