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Video Content Creation Do’s and Don’ts for Higher Education

Social Media Strategies Summit

Or that this number is set to reach 57 minutes by 2028? David at Bates College agrees that if authenticity is your goal, students need to be at the forefront of your content creation process. Engage your students, make them part of the process, and that’s a quick way to capture authentic content.

Education 204
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What to expect from social media management in 2028

Sprout Social

Younger generations , in particular, bring any and all issues to brands on social, assuming they’ll be met with swift and authentic interactions. The post What to expect from social media management in 2028 appeared first on Sprout Social.

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. The takeaway: Influencer marketing in Australia shows rapid growth and a desire for authenticity, high social media engagement and consumer trust. But they also want authenticity.

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Post Performance Report: Higher ed institutions raising the bar on social

Sprout Social

Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. Take a cue from Vanderbilt by mixing high-brow production with authentic videos captured on smartphones. The comment section was flooded with nostalgic alumni and exuberant new students.

Report 101
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. Takeaways: TikToks rise means authentic, low-production content is outperforming polished ads. million in 2028.

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Social media ROI statistics marketers need to know in 2025

Sprout Social

compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028. 87% of consumers believe UGC influences their buying decisions, and 81% are willing to pay more and accept longer delivery times for products featuring authentic UGC. The global social commerce sector is growing at a 13.7%

ROI 84
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10 advanced social media copywriting best practices

Sprout Social

Carve out an authentic, distinct voice that will help you improve brand recognition, build loyalty and differentiate you from the competition. We used our article, about what your social team will look like in 2028, to generate each of these posts. As Greg says, “When in doubt write through a lens of empathy and authenticity.