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10 advanced social media copywriting best practices

Sprout Social

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. We used our article, about what your social team will look like in 2028, to generate each of these posts.

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What Are the Top Social Media Platforms for SMBs?

Later

And according to internal data, Pinterest reaches 77% of all women 25-54 in the US – a demographic that is estimated to control almost 75% of discretionary spending by 2028. Another reason why Pinterest is a top social media platform for SMBs is that it isn’t just a social network, it’s a visual search engine.

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What to expect from social media management in 2028

Sprout Social

At the same time, social is becoming more complex. Brands need to factor in how quickly social is fragmenting and morphing across emerging platforms and evolving consumer preferences. Younger generations , in particular, bring any and all issues to brands on social, assuming they’ll be met with swift and authentic interactions.