Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Like with Instagram Stories, TikTok is a space where brands, businesses, and influencers can have fun, be their authentic selves, and try something new.

Platform 78

Platform Social Media Small Business Instagram 78

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. This not only adds authenticity but also taps into the influencer's existing audience in a way that feels organic and engaging.

B2B 78

B2B Influencer Marketing Collaboration 78

Later

JULY 22, 2020

According to Pinterest, they reach 77% of all women 25-54 in the US — a demographic that is estimated to control almost 75% of discretionary spending by 2028. They even have a dedicated Pinterest board for their community. As a visual search platform, Pinterest reins at helping people make informed purchasing decisions.

Strategy 58

Strategy Brands UGC Marketing 58