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What Are the Top Social Media Platforms for SMBs?

Later

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Like with Instagram Stories, TikTok is a space where brands, businesses, and influencers can have fun, be their authentic selves, and try something new.

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12 Brands on Pinterest with Awesome Marketing Strategies

Later

According to Pinterest, they reach 77% of all women 25-54 in the US — a demographic that is estimated to control almost 75% of discretionary spending by 2028. They even have a dedicated Pinterest board for their community. As a visual search platform, Pinterest reins at helping people make informed purchasing decisions.