Social Media Today

DECEMBER 4, 2024

The key trends that drove engagement on TikTok in 2024.

Trends 165

Trends Engagement 165

Social Media Today

JANUARY 24, 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

Platform 197

Platform Social Media LinkedIn Marketing 197

Social Media Today

JANUARY 1, 2024

Some tips to help boost your digital marketing efforts in 2024.

Tips 186

Tips Strategy Marketing 186

Social Media Today

JANUARY 3, 2024

Some notes to help guide your TikTok marketing in 2024.

Marketing 185

Marketing Tips 185

Ignite Social Media

AUGUST 12, 2024

With over 100 responses from seasoned marketers, the results offer a comprehensive snapshot of the current state of social media marketing in 2024. Team Sizes and Challenges Conducted in June and July of 2024, one of the surprising insights from our survey was the size of social media teams. The average team size reported was just 3.3

Survey 180

Survey Social Media RFP Marketing 180

Oktopost

AUGUST 1, 2024

From hyper-engaging videos to customized landing pages, lead generation in 2024 ensures that your messaging resonates with your customers’ specific interests and pain points. Source 7 B2B Lead Generation Ideas for 2024 1. But not any type of content works, and certainly not in 2024. What is B2B Lead Generation, Exactly?

B2B 118

B2B Team Social Media Management Analysis 118

The Social Media Hat

JANUARY 23, 2024

The post Navigating the Future: AI-Powered Marketing Strategy for 2024 appeared first on The Social Media Hat. Exploring AI's impact on SMB marketing strategy and ethical considerations.

Strategy 159

Strategy Marketing Social Media Trends 159

Social Media Today

AUGUST 13, 2024

X has shared insights into how its users engaged with the 2024 Games.

Report 143

Report Engagement 143

Convince & Convert

APRIL 25, 2024

With Google saying bon voyage to third-party cookies in 2024, marketers need to figure out a means to keeping up with the needs of their audience and prospects. I’ve made the AI = AI joke countless times professionally now, but honestly it works: Artificial Intelligence is to 2024 what Allen Iverson is to 2001 — hot.

B2B 152

B2B Report Case Study Content 152

Jon Loomer

DECEMBER 27, 2024

2024 was a year that transformed my understanding of Meta advertising. Once you embrace this, you can focus on what makes the biggest impact : Your ad copy and creative Your offer Your landing page That was my lightbulb moment of 2024. The post The Most Important Meta Advertising Lesson of 2024 appeared first on Jon Loomer Digital.

Advertising 129

Advertising Campaign 129

Convince & Convert

MAY 9, 2024

In such a crowded space, many marketing leaders grapple with a critical question: Are podcasts truly worth the investment in 2024? Magellan AI’s quarterly benchmark report found that podcast ad spending in 2024 so far has increased 39% year-over-year. The post Are Branded Podcasts Worth the Investment in 2024?

Brands 134

Brands Apple Cost Advertising 134

Hootsuite

SEPTEMBER 11, 2024

Keep reading for fresh 2024 benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Here are the industry averages across all major social networks as of September 2024: Facebook: 5.9% Instagram: 5% X (Twitter): 3.4% LinkedIn: 2.2%

Research 89

Research Social Media HootSuite ROI 89

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. In 2024, it’s time to truly know your audience by tapping into data. The post 5 Marketing Rules to Follow in 2024 From Top-Tier Brands appeared first on Convince & Convert. to get through.

Brands 146

Brands Marketing Real Estate Collaboration 146

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Strategy 140

Strategy Sentiment Marketing Analysis 140

Sprout Social

JANUARY 29, 2024

Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Make 2024 the year of standing out instead of blending in, and become the recognizable brand on social you know you can be. The post How social media network fragmentation will impact your 2024 strategy appeared first on Sprout Social.

Social Media 130

Social Media Strategy Exercises Retail 130

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. Learn more about all of the releases—and more—announced at our Breaking Ground Q3 2024 event.

Widget 102

Widget Sentiment API Team 102

Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 4.2% Here is how other government profiles are doing in Q3 2024: LinkedIn: 0.63% Instagram: 0.54% X (Twitter): 0.22% Facebook: 0.11% Inform and engage on social media with Hootsuite. Facebook: 3.2% X (Twitter): 2.4%

Research 91

Research Social Media HootSuite Sample 91

Sprout Social

SEPTEMBER 17, 2024

The post How to schedule Instagram Stories [2024 Guide] appeared first on Sprout Social. You need to think bigger if you want to own this platform. Check out our Instagram for Brands guide to step up your Instagram game and future-proof your strategy.

Instagram 115

Instagram How To Publishing Template 115

Sprout Social

JANUARY 23, 2024

topicals 2024 ✨ A new season of Topicals! View this post on Instagram A post shared by TOPICALS (@topicals) According to Sprout Social Listening data from December 5th, 2023, to January 5th, 2024, consumer sentiment of Topicals was 91% positive, gradually increasing toward the end of December when the brand trip to Ghana started.

Report 128

Report Brands Library Sentiment 128

Hootsuite

JANUARY 21, 2025

2024 was a blockbuster year for television, with series, specials and sporting events making waves across broadcast, cable, streaming and premium platforms. From record-breaking premieres to unexpected hits, 2024’s best TV show moments weren’t just about ratings. million social engagements.

Social Media 86

Social Media Sports Avatar HootSuite 86

Sprout Social

SEPTEMBER 26, 2024

Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024. Create more short-form video content Guess what we found in the 2024 Content Benchmarks Report ? The post Instagram engagement rate: How to calculate yours in 2024 appeared first on Sprout Social.

Engagement 112

Engagement Instagram How To Influencer 112

Social Media Today

MARCH 4, 2024

Ensure your visuals look their best with this reference listing.

Platform 198

Platform List 198

Social Media Today

SEPTEMBER 25, 2024

A heap of technological advancements showcased at Meta’s 2024 Connect Conference.

Conference 113

Conference 113

Oktopost

JULY 8, 2024

Source Demand Generation in 2024: What’s changed? Bespoke Content Hubs Along with personalized websites, delivering hyper-relevant content can significantly impact your ABM efforts in 2024. The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine.

B2B 105

B2B Influencer ROI Authentication 105

Social Media Today

FEBRUARY 15, 2024

The colors were chosen based on the most prominent Pin trends.

Trends 194

Trends 194

Jon Loomer

OCTOBER 23, 2023

The post How Meta Ads Agencies Provide Value in 2024 and Beyond appeared first on Jon Loomer Digital. But it’s an experiment that often fails without proper investment. Your Turn How are you preparing for the next phase as a Meta ads agency? Let me know in the comments below!

Construction 173

Construction Advertising Campaign API 173

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Social Media 130

Social Media Authentication LinkedIn Ensembli 130

Hootsuite

OCTOBER 7, 2024

Let’s take a look at some of the best (free and paid) options for 2024. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1. Learn more: The social media metrics you need to track in 2024 14. What are social media analytics tools?

Analytics 101

Analytics Social Media Tools HootSuite 101

Convince & Convert

DECEMBER 15, 2023

Increase content publishing frequency If someone is telling you that quality is the only important thing, then in 2024 they’ll be furthest away from reality. The post 7 Proven Strategies to Boost Social Media SEO in 2024 appeared first on Convince & Convert. Take a look: 6. There’s no better time to do it than now.

SEO 152

SEO Social Media Strategy Hashtag 152

Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 5% Facebook: 3.6% Here is how other FinServ profiles are doing in Q3 2024: LinkedIn: 0.56% Instagram: 0.47% X (Twitter): 0.47% Facebook: 0.02% Hootsuite makes social marketing easy for financial services professionals.

Data 93

Data Social Media HootSuite LinkedIn 93

Sprout Social

JANUARY 23, 2024

As a bonus, we even share a list of the most popular Facebook hashtags in 2024. Take, for example, the #DMsChallenge campaign that Dr. Martens launched not just on Facebook: But also on X (formerly Twitter): And Instagram : Top Facebook hashtags in 2024 Earlier, we advised that you use hashtags to jump in on trending topics and conversations.

Hashtag 133

Hashtag Facebook Fashion Trends 133

Social Media Today

JANUARY 6, 2025

The online sales opportunity is now greater than ever.

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167

Blog2Social

AUGUST 25, 2024

According […] Der Beitrag Social Media Algorithm Updates 2024: A Guide for Business Growth erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting. It’s frustrating to spend time creating valuable content and see minimal engagement.

Social Media 109

Social Media Tips Engagement Brands 109

Social Media Today

DECEMBER 21, 2023

Marketers are expected to double down on diversified video strategies and messaging apps, among other key tactics for the months ahead.

Social Media 208

Social Media Marketing Strategy Video 208

Sprout Social

FEBRUARY 7, 2024

The post TikTok Promotion: Boost your visibility in 2024 appeared first on Sprout Social. To maximize your investment and get expert guidance, check out our webinar to learn more about how to unlock the power of TikTok for your business.

Overview 134

Overview Campaign Cost Organization 134