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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

Google’s planning to do away with these cookies from Q3 2024 , so it stands to reason that marketers will turn their attention to first-party data in 2023. It’s hard to imagine anyone not using social media today.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

18, 2024, or at the end of their contract, whichever comes sooner. 18, 2024 , but some users will lose access before then. 18, 2024, you’ll lose access as soon as your agreement is up. 18, 2024.

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How To Get Started with TikTok Ads

Social Media Strategies Summit

According to eMarketer , the platform’s ad revenues will reach almost $6 billion in the US alone by 2022, growing to more than $11 billion by 2024. Want to start advertising on TikTok? You’re in good company.

Strategy 193
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How cannabis brands are elevating their social media content

Sprout Social

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. Cannabis community, culture and content aren’t going anywhere.

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Social Shopping in 2022: Platforms, Tips and Predictions

Sprout Social

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Around 8 in 10 businesses anticipate selling products or services via social media platforms by 2024.

Platform 100
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The Metaverse: What it is and why it matters for brands

Sprout Social

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. The metaverse’s foundation includes the birth of Bitcoin, virtual communities, MMOs and extended reality devices.

Avatar 108
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7 statistics that prove the importance of social media marketing in business

Sprout Social

Never underestimate the power of social listening and community management. Over half of the executives surveyed anticipate that their social marketing budgets will increase by over 50% by 2024. Digital transformation is in full swing.

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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

In fact, eMarketer is forecasting that households without cable TV will outnumber those with it by 2024. With more than 275 holiday destinations, the Group is a leader in the fiercely competitive European tourism sector with a loyal community of highly engaged fans on social media.

HootSuite 142
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How to Use Retail Bots for Sales and Customer Service

Hootsuite

Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 Many retailers’ phone support systems don’t support, or lend themselves easily, to TTY calls, a text-to-speech service used by the Deaf community to make phone calls.

Retail 94
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Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out

Buffer Social

Buffer uses AWS, which has set a target for 80% sustainable servers by 2024 and 100% by 2030. (By I’ve also found a fantastic community of people who are also doing their best – check out the Sustainable Web Manifesto and ClimateAction.tech if you work in tech.

Energy 58