Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. NER is also critical in tracking brand reputation. Add to that, tight budgets and limited manpower. What are the business benefits of NER?

Brands 85

Brands Sentiment Analysis Marketing 85

Hootsuite

MAY 15, 2023

Whereas goals for your organization will be more brand-focused, such as: Monitoring and improving your brand reputation. Book a Demo The post 2023 Guide to Franchise Social Media Marketing appeared first on Social Media Marketing & Management Dashboard. (Psst: use our free engagement rate calculator to see how you stack up.)

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

JANUARY 23, 2024

as a reference to speculation that Swift might be announcing the release of her re-recorded album Reputation. With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends.

Report 110

Report Brands Library Sentiment 110

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Reputation. Pros: The interface is user-friendly.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

MARCH 9, 2023

pic.twitter.com/DdeJKTNFtw — Allbirds (@Allbirds) February 21, 2023 Crisis communications With the prevalence of social media, all businesses are susceptible to controversies that were once reserved for big brands. It can be a challenge to manage your brand reputation across multiple channels. Some companies, like QAD Inc.,

Skills 112

Skills Template Templates Travel 112

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

NOVEMBER 30, 2023

Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., how the public feels about their brand).

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

MAY 31, 2023

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 122

Sentiment Press Release Analysis Team 122

Keyhole.co

MARCH 23, 2023

Try Keyhole for free Related Articles: How To Do A Twitter Competitor Analysis In 5 Simple Steps How To Get Verified On Twitter In 2023: Boost Your Chances Frequently Asked Questions 1. These tools offer competitive benchmarking, sentiment analysis, and engagement analytics and can provide real-time insights into your social media presence.

Twitter 52

Twitter Education Analytics Hashtag 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

SEPTEMBER 18, 2023

According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. According to The Sprout Social Index™ 2023 , 38% of consumers agree that the most memorable brands on social prioritize original content over following trending topics.

Marketing 131

Marketing How To Sample Samples 131

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

Reputation 120

Reputation Review Sentiment Software 120

Keyhole.co

FEBRUARY 13, 2023

Creating quality content to expose your brand’s reputation also comes under social media marketing. These goals resonate with the social media trend in 2023 since there are a lot of challenges that are yet to come. It might work for every brand in 2023. Dig deeper to know more about sentiment. This is not it.

Social Media 52

Social Media Strategy Marketing Metrics 52

Keyhole.co

OCTOBER 13, 2023

Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. When choosing a new job, the reputation of a company is often crucial for candidates. Plus, you can manage your brand reputation as well.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

NOVEMBER 7, 2023

Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. These insights are supported by high engagement and positive sentiments. Use Keyhole’s sentiment analysis feature, a valuable tool for proactive reputation management.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

MARCH 2, 2023

Reputation The ultimate sign of a strong social media marketing effort is the value of your brand’s account when compared against that of a competitor’s. Keyhole has built a global reputation around social listening, which is why it leads the pack in terms of keeping businesses aware of their social media reputations.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

SEPTEMBER 14, 2023

According to The 2023 State of Social Media report , 66% of business leaders say increasing brand reputation and loyalty is a top priority. According to The 2023 Sprout Social Index™ , UGC and customer testimonials are one of the top content types consumers want to see more of on social. And businesses are catching on.

Strategy 123

Strategy Brands Content UGC 123

Keyhole.co

FEBRUARY 14, 2024

In 2023, when Taylor Swift attended a Kansas City Chiefs game, it set off a whirlwind of activity. Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL.

Eventful 52

Eventful Advertising Social Media Features 52

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. Go on, listen in!

Reputation 71

Reputation Tools HootSuite Sentiment 71

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. In 2023, business owners were hit by the second-biggest bank failure in U.S.

Press Release 94

Press Release Banking Reputation Marketing 94

Keyhole.co

MAY 18, 2023

Facebook had 2.989 billion monthly active users in April 2023. 7% of Gen Z users plan to quit Facebook in 2023, while 25% are determined to spend less time here. billion in 2023. Manage your brand reputation on LinkedIn TikTok 81. Total spend on social media advertising is projected to reach $268 billion in 2023.

Statistics 59

Statistics Social Media B2B YouTube 59

Sprout Social

FEBRUARY 7, 2024

According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success. Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics.

Tools 94

Tools Sentiment Marketing Reputation 94

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Basically, the right tool can make your job a lot easier.

Social Media 70

Social Media Tools HootSuite Price 70

Sprout Social

SEPTEMBER 25, 2023

It builds brand reputation According to our most recent social media industry report , building brand reputation and loyalty is the top priority for marketers across industries, with 66% of businesses prioritizing it in today’s economic environment. Social customer care is a tough nut to crack for many businesses.

Strategy 114

Strategy How To Team Reputation 114

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy. Thank you! ^ML

Banking 80

Banking Social Media HootSuite Sentiment 80

Hootsuite

JUNE 27, 2023

Hootsuite Insights powered by Brandwatch is your ticket to automating competitor research and keeping an eye on your own brand’s sentiment. Don’t use bots While some companies may offer “bot” services that automate likes and comments, these can damage your reputation and risk being flagged as spam.

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JULY 20, 2023

Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. FDA (@US_FDA) June 5, 2023 Not only does this sort of activity protect the public from potential harm, but it also helps build trust and credibility with patients.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Keyhole.co

OCTOBER 31, 2022

As well as the share of voice, sentiment and the top posts. BrandMentions is a complete Social Media Analytics tool , which can do brand monitoring, reputation management, business intelligence to competitor spying. The post Top 15 [Paid + Free] Hashtag Analytics Tools in 2023 appeared first on Keyhole. Don’t believe us?

Hashtag 52

Hashtag Analytics Tools Price 52

Keyhole.co

MAY 4, 2023

It can help with reputation management, brand health, customer service, SEO, and market research. The more you know about your competitors’ positioning, reputation, upcoming launches, and so on, the easier it will be to differentiate your brand, exploit gaps and adopt best practices. Price: Business plans start at $599 per month 4.

HootSuite 52

HootSuite Price Sentiment Reputation 52

Hootsuite

NOVEMBER 28, 2023

Better engagement can lead to new followers, better reach, improved brand sentiment, and better chances of going viral. After all, posting valuable content is more likely to gain you a follower, earn engagement, improve brand sentiment, and build a community. Of… — Helen Guo (@HelenGuo_) September 29, 2023 3.

Content 97

Content HootSuite Sentiment Metrics 97

Keyhole.co

OCTOBER 31, 2023

You can run sentiment analysis on the gathered data to go deep into past audience responses. You can understand how public sentiment and discussions on social issues have evolved and position your campaigns better by collecting and assessing data from old tweets. To prevent such PR disasters, it’s best to remove those tweets.

Data 52

Data Twitter How To Reputation 52