Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

billion by 2023. The Mayo Clinic is known for being an innovative medical care and research center, and it carries this reputation into its communications department. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps.

5 Reasons Why Messaging Should Be Part of Your Social Media Strategy


More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. Instant responses are key to maintaining brand reputation and mitigating the effects of a crisis.


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4 ways social media impacts consumer behavior

Sprout Social

Social commerce sales will more than double in the US from almost $28 billion in 2020 to over $56 billion in 2023. From a brand perspective, reviews are key for audience growth and reputation management.

80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Building buzz around your brand does more than just boost your reputation.

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Why Social Messaging is the Key to an Unbeatable CSAT Score


Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. Gartner predicts that 60% of all customer service engagements will be delivered via digital channels like social messaging by 2023.

Upcoming Mobile Game App Development Trends to Follow in 2020 & Beyond

Social Media Marketing

According to a recent prediction, experts are expecting the global mobile gaming industry to cross 150 billion USD by the end of 2023. In the last few years, smartphone technology has shown some remarkable growth, which was never seen earlier.

How to create social media chatbots that enhance and improve customer service

Sprout Social

billion customer service hours in 2020, and will save 27 billion hours by 2023. No matter which kind of chatbot you want to implement in your social customer service strategy, there are tons of benefits for your customer service teams, social media managers and brand reputation.

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