Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

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Sentiment Banking Patterns Hotels 111

Keyhole.co

SEPTEMBER 12, 2023

They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. Besides analytics, social listening, and collaboration, the platform’s intuitive scheduling and publishing feature is a user favorite. Users also get data-backed campaign optimization suggestions.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

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Influencer Brands Collaboration Authentication 102

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

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Metrics Influencer Marketing Survey 100

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

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Sentiment Analysis Patterns Price 104

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

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Strategy Sentiment Patterns Marketing 104

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. The follower growth rate serves as a better health check on the performance of your campaigns. That’s why we suggest you try out Keyhole, a complete social media analytics platform.

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Instagram How To Collaboration Hashtag 52

Hootsuite

MAY 15, 2023

Supporting franchisee success through sharing analytics results and coaching them on social media marketing best practices. Deep analytics insights: With all your franchisee accounts connected in Hootsuite, you can get a macro or micro view of key analytics with a few clicks. Get all the deets in under 60 seconds: 4.

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Social Media HootSuite Guidelines Marketing 92

Keyhole.co

SEPTEMBER 12, 2023

But designing creatives, posting, and engaging with your followers manually while strategizing campaigns can be overwhelming and error-prone. That requires regular monitoring of responses on your campaigns and conversations around your brand. This way, you can engage with your audience, build connections, and tailor better campaigns.

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Tools Social Media Curata Price 52

Keyhole.co

APRIL 18, 2023

Tapping into Instagram analytics will open doors for achieving the brand fame you have always desired. This can lead to more effective and efficient Instagram campaigns, better ROI, and improved brand performance on the platform. So to check your Instagram analytics , you must own a business or creator account. Here you go.

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Metrics Instagram Hashtag Sentiment 52

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above). Look for platforms with automated social listening and analytics for a streamlined process. Through competitor analysis.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. You can analyze multiple profiles, brand mentions, and campaigns within minutes.

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Reputation Brands Construction How To 59

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

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Examples Social Media Sentiment Influencer 122

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. While likes are a positive indicator, conversions provide tangible evidence that your campaign generates actual business results. one month).

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Metrics Influencer Sentiment ROI 52

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

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Marketing How To Sample Samples 131

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

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Marketing Survey Skills How To 62

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

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Forums Reddit Analytics Sentiment 62

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

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Strategy Brands UGC Marketing 122

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 113

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns. Copywriting: Writing captions or campaign slogans.

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Template Templates Social Media Tips 134

Keyhole.co

DECEMBER 30, 2022

It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Keyhole.co

FEBRUARY 13, 2023

Working with social media apps requires the help of many social media analytics tools. What social media analytics tool will help you with an excellent marketing strategy? Keyhole is one of the best social media analytics tools that will assist you with tracking and analyzing your social media growth. Check it out!

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Social Media Strategy Marketing Metrics 52

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing.

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Team Hubspot Marketing SMS 109

Keyhole.co

MARCH 2, 2023

Fortunately, in the same way that developments in technology gave us this complex slate of opportunities, advancements in software and analytics have made it simpler for interested parties to turn it to their advantage. It also has a series of analytics dashboards built in, and these can help you base your marketing decisions on hard data.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 102

Analytics Tools Facebook HootSuite 102

Keyhole.co

JULY 31, 2023

Track your campaign performance on Keyhole Brand #2: Spotify Spotify, a globally recognized music streaming platform, grew from 422 million users in Q1 2022 to 515 million users in Q1 2023 , marking a notable year-on-year growth of about 22%. Much like Nike, Spotify also maintains a separate Twitter handle for customer support.

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Examples Social Media Brands Issues 52

Keyhole.co

MARCH 24, 2023

Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Click on “Add New Tracker” under the Listening & Campaign Trackers. Analyzing important metrics like reach, engagement, and sentiment is possible while viewing the results in real-time.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

OCTOBER 13, 2023

To find the right social network, HR managers can use analytics. This is a company that deals with automated social media analytics. This multipurpose tool allows you to instantly analyze multiple profiles, campaigns, brand mentions and influencers. For example, with the help of Keyhole.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

SEPTEMBER 28, 2023

Monitor analytics on a regular basis As mentioned, data is king on social media. To get the best insights, you need the right analytics tool. Keyhole is an all-in-one social media analytics tool. With Keyhole, you can analyze multiple profiles, brand mentions, campaigns, and influencers instantly. So, why not get to work?

Instagram 52

Instagram Hashtag Patterns Analytics 52

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

Analytics 83

Analytics Social Media HootSuite Metrics 83

Keyhole.co

OCTOBER 31, 2022

Well, this process is made extremely easy with the right hashtag analytics tools. To learn more about the uses of hashtag analytics. Visit our Hashtag Analytics page. Hashtags Analytics and Social Media Marketing. The Need for Hashtag Analytics Tools. What Can Hashtag Analytics Tools Do For You?

Hashtag 52

Hashtag Analytics Tools Price 52

Hootsuite

APRIL 11, 2023

1 Analytics Tool for Growth Beautiful reports. It can be tempting to zone in on your own social media analytics and focus only on strengths and weaknesses. Launching a big campaign Before you launch a new campaign, it’s important to look back at what has worked well – and not so well – in the past. Clear data.

Analysis 105

Analysis Social Media HootSuite Tips 105

Keyhole.co

APRIL 26, 2023

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Let’s find out!

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

MAY 30, 2023

Make sure you add the social media profiles of your competitors to a competitor analytics tool like Keyhole. How what types of content they’re posting, how often they’re posting, and how engaged their audience is with sentiment analysis. What messages are they promoting in their ads? Track their online presence.

Analysis 52

Analysis How To Marketing Price 52

Keyhole.co

APRIL 26, 2023

You still haven’t started using Facebook Analytics, have you? Maybe you don’t see why you should be using another Facebook analytics tool. The truth is, Facebook Analytics will completely change the way you do business. No more need for a handful of different analytics tools to monitor your Facebook Page, websites, and apps.

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Analytics Data Facebook How To 52