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9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. Here are their predictions on what’s in store for the future of social media marketing in 2022. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some?

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Is TikTok a good marketing opportunity for businesses in 2022? Are TikTok ads effective?

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The best times to post on Twitter 2022

Sprout Social

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

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A Look at TikTok Commerce in 2022 

Ignite Social Media

When compared to other traditional social networks like Twitter (35 minutes/day), Facebook (31 minutes/day), Snapchat (30 minutes/day), and Instagram (29 minutes/day), TikTok has the lead. What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar.

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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started. Twitter Shops.

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The social media customer service statistics brands need to know in 2022

Sprout Social

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). The public nature of social media support has influenced many brands to rethink their roster of standard support channels. Twitter customer service stats. Why do people reach out to brands on Twitter?

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5 TikTok Stats That Will Blow Your Mind

Ignite Social Media

As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds. TikTok has 1 billion monthly active users as of January 2022. A study completed by Statista found that as of January 2022, TikTok’s monthly users topped the 1B mark.