Sprout Social

APRIL 19, 2022

Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. We’ve seen a lot of collabs in the fashion and music space, but right now, the winner for best brand collaboration might be e.l.f. — Dunkin' (@dunkindonuts) April 1, 2022. While e.l.f.’s

Collaboration 88

Collaboration Brands Loyalty Campaign 88

agora pulse

JULY 22, 2020

Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. . But is that the same for Instagram live video collaborations? There are many advantages to an Instagram live collaboration. A live collaboration can add something different to your usual marketing mix.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. Your brand’s Black employees will likely recommend their favorite Black creators and influencers. Some Black people are queer.

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Collaboration Brands Press Release Communities 99

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.

Influencer 189

Influencer Metrics Campaign Survey 189

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. For influencers and content creators, this means that you can get paid for your creative work. On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators.

Instagram 124

Instagram Badge Influencer Campaign 124

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Partner with influencers to sell your products. It’s a mouthful, but it just means finding an influencer who will help advertise your products.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 billion in 2022. It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. jordan_fisher. #ad

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Influencer Marketing Reputation Collaboration 132

Social Media Strategies Summit

MARCH 1, 2024

Nike gets it right in this example: View this post on Instagram A post shared by Nike (@nike) From the very first shot, viewers see the Nike branding alongside Megan Thee Stallion’s name and the title of their collaboration, Hot Girl Systems. Even YouTube, which still has a standard aspect ratio of 16:9 (i.e.,

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Video Trends Marketing Mobile 231

Sprout Social

FEBRUARY 22, 2022

A round up of expert predictions for social shopping in 2022. Squadded and Supergreat are two brands that offer collaborative shopping experiences. In 2022, TikTok will continue to make products viral, but more of this will be driven by ads and brands, now waking up to the power of TikTok.”. What is social shopping?

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Platform Tips Buy Instagram 109

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. The blurring lines between marketing and public relations also call for higher collaboration and redefinement. Only 20.7%

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Statistics Skills Analytics Press Release 108

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success.

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Metrics Influencer Sentiment ROI 52

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. billion in 2022. billion in 2022.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Sprout Social

JUNE 14, 2022

Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. The Golden Girls steadily regained popularity for years, hitting its peak of 381 million minutes streamed between January 3-9 of 2022 alone. Why we love senior influencers. — Kathy Buckworth (@KathyBuckworth) May 24, 2022.

Influencer 99

Influencer Authentication Class Travel 99

Pixlee

JANUARY 24, 2022

This allows you to enter the community giving support through collaboration versus trying to navigate your way through the space blindly. Just as today’s community-driven brands use user-generated content (UGC) and influencer marketing to engage consumers, marketers in the metaverse must approach new ventures with a community focus.

Brands 85

Brands Authentication Collaboration UGC 85

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? What Is a Micro Influencer? What Is a Micro Influencer? .

Influencer 133

Influencer How To Marketing Instagram 133

Sprout Social

SEPTEMBER 7, 2022

Tap into TikTok influencer marketing. Another popular TikTok marketing tactic is to work with influencers. A few TikTok influencer marketing tactics include: Sending your product to influencers. Brands with low budgets but tons of product can reach out to influencers and ask if they can send them free product.

Brands 90

Brands Marketing Influencer Analytics 90

Hootsuite

JULY 5, 2022

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Collaborate with creators.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. How Much Budget is Allocated to Influencer Marketing. To quote the study: 90% of B2B marketers believe in and see the value in Influencer Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Later

APRIL 7, 2021

Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. From costing too much, to not getting results from Nano or Micro influencers, there are plenty of misconceptions. Later x Fohr: The Selling Power of Influencers.

Influencer 80

Influencer B2B Instagram Price 80

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Well, now’s the time to learn!

Influencer 111

Influencer Instagram Brands Marketing 111

Pixlee

DECEMBER 15, 2021

In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022. Social commerce applies to diverse shopping scenarios, ranging from product search, influencers, and mobile pay. More User-Generated Content (UGC).

Social Media 52

Social Media UGC Marketing Influencer 52

Webbiquity SMM

NOVEMBER 15, 2022

billion users by the end of 2022. There will also be many opportunities to collaborate on projects and build relationships with key stakeholders within your organization. Why not join forces in a competitive space filled with other thought leaders, brand ambassadors, and influencers? It’s now predicted to have 1.8

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

The Realtime Report

AUGUST 16, 2023

AI’s Rising Influence: The Future Unveiled The profound influence of AI on robotics is a catalyst for transformative change. ” Greater Use of Collaborative Robots As the robotics industry continues to evolve, another trend we can see in the coming years is the greater use of collaborative robots.

Collaboration 91

Collaboration Industry Mobile Influencer 91

Likeable

FEBRUARY 8, 2022

When finding a collaborator, think of why it makes sense for them (and their built-in audience) to work with your brand. TikTok offers a ton of opportunities for this kind of collaboration: Thanks to tools that let you stitch, duet, and reply to videos, there are countless ways to work with and riff off of successful creators.

YouTube 80

YouTube Collaboration ROI Authentication 80

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. social listening”). More brands are using augmented reality to get prospective customers to check out their new items.

Advertising 238

Advertising Social Media Strategy Authentication 238

Social Media Strategies Summit

DECEMBER 1, 2023

So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. Despite looking hideous, the boots took the fashion and pop culture worlds by storm, with Lil Wayne, Diplo, and Iggy Azalea — plus endless TikTok and Instagram influencers — stomping around in them. Well, quite.

Social Media 241

Social Media Meme Fashion Trends 241

Sprout Social

AUGUST 18, 2022

— Dior (@Dior) June 10, 2022. — Trixie Cosmetics (@TrixieCosmetics) June 1, 2022. Use Live Shopping to host tutorials with influencers or share behind-the-scenes content, like Trixie’s warehouse tours and customer spotlights. — All I Do Is Cook (@AllIDoIsCookUS) July 27, 2022. DiorBirkenstock [link].

Twitter 113

Twitter How To Travel Hosting 113

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing? How does influencer marketing work in B2B?

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B2B Influencer Marketing ROI 59

Sprout Social

MARCH 1, 2023

But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. Today’s marketing collaborator could easily become tomorrow’s competition. We’ve seen successful collaborations across industries that bring value to both the company and the creator.

Products 92

Products Team Focus Group Collaboration 92

Sprout Social

JANUARY 12, 2023

According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively). — Sprout Social (@SproutSocial) December 16, 2022. — Marriott International (@MarriottIntl) December 23, 2022. — Marriott International (@MarriottIntl) December 19, 2022. Serve360 [link].

Brands 130

Brands How To Authentication Exercises 130

Sprout Social

OCTOBER 24, 2022

Communication and collaboration. Digital marketer (@Rana_kamran43) October 6, 2022. — Sandy Dedeian | E-commerce Marketing (@sandydedeian) October 12, 2022. It also requires a healthy dose of project management to stay on top of various contributors, influencers, platforms and accounts. Goal setting. Data analysis

Social Media Management 89

Social Media Management Questions Social Media Skills 89

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report. Because anyone can see them, likes provide social proof to influence your audience. Work with Facebook influencers. billion accounts.

Tips 141

Tips HootSuite Facebook How To 141

Social Media Strategies Summit

JANUARY 5, 2022

This article will break down how to use Instagram for your small business in 2022 and beyond. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Collaborate with Influencers. You can also organize contests and giveaways with the help of influencers.

Small Business 204

Small Business Instagram Platform How To 204

Pixlee

DECEMBER 2, 2021

Tap Into Influencer Content. Influencer Marketing continues to pave the way for brands hoping to expand their online audiences, boost conversion rates, and increase brand awareness on social media. Take the time to find individuals whose followings match your target audience to identify the right influencer-brand fit.

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Campaign UGC Hashtag Influencer 52

Hootsuite

JULY 7, 2022

Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. This is where smaller influencers can help. You’ve come to the right place!

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HootSuite How To Influencer Price 103

Sprout Social

JULY 5, 2022

Behind the scenes” of YouTube’s influence. In the early- to mid-2010s, popular YouTube videos were known for featuring extreme pranks, click-bait titles and mega-star influencers. billion monthly active users , a testament to YouTube’s enduring influence. Shorts quickly gained over 1.5 Day-in-the-life or behind-the-scenes vlog.

YouTube 131

YouTube Video Authentication Education 131