Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. This rings true for B2B and B2C alike.

Team 110

Team B2B Platform Analytics 110

Hootsuite

JULY 4, 2022

Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy? For social marketers, TikTok is becoming increasingly hard to ignore. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. The TikTok opportunity.

Questions 104

Questions Banking Insurance HootSuite 104

Social Media Strategies Summit

FEBRUARY 24, 2021

The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Social Media Marketing for Beginners 2021 | Chandler Miller & Donald Preace.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Even prior to COVID-19 completely changing the way the world operates, the need for effective workflow tools within your social stack was paramount.

Reddit 104

Reddit Hubspot API Reputation 104

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Clearly, your buyers are now all over social media. Do you even need these specialized tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

FEBRUARY 11, 2021

For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove. We can’t wait to see what you cook up in 2021. Congratulations, Talissa. Our very deserving 2020 Cultivate Award winner is Communicators Group.

Campaign 108

Campaign Groups Groups Communities 108

Sprout Social

NOVEMBER 2, 2021

In July 2021, we made it official and launched our first TikTok, a video that touches on accessibility features for publishing social content. original sound – Sprout Social. Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers.

Strategy 116

Strategy Marketing Hashtag Influencer 116

Sprout Social

OCTOBER 7, 2020

In the final months of the year, agencies’ top priorities will be client retention and winning new business for 2021. Giraffe Social Media , a UK social media management agency, has recognized the impact of the pandemic on its clients and their industries. Balance flexibility and stability. 3) Slack.

Strategy 115

Strategy Collaboration Consultant Team 115

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. But as we approach 2021, it’s safe to say that those days are ancient history — and both flow through the marketing river together. 75% of B2B buyers research their purchases on social media.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape.

Social Media 98

Social Media How To Marketing Price 98

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. All in a day's work.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Oktopost

APRIL 15, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Employee advocacy is a strategy that every company should deploy. They delved into how their content and social media teams work together for success and how marketing processes work at Similarweb.

Engagement 96

Engagement Strategy B2B Social Media Management 96

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. million gain over 2021.

Statistics 141

Statistics LinkedIn Marketing B2B 141

Keyhole.co

NOVEMBER 4, 2020

To help you find the right one, we’ve gathered and updated our guide to the best 25 tools to use in 2021. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Do you have global social media teams? Jump ahead: 1.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

MARCH 22, 2021

That’s why we were thrilled when Drift’s Social Media Manager, Pat Timmons , agreed to share some insider insights with us so we could deliver strategic advice straight from the source. If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company).

Film 120

Film Team B2B UGC 120

Hootsuite

AUGUST 6, 2021

Find out why you need to invest in your social team—and how to do it. When companies post tweets that should’ve stayed in the drafts, there’s always (at least) one person in the replies saying “fire the intern who posted this.” In fact, social media managers are a core part of the modern marketing department.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Hootsuite

FEBRUARY 24, 2022

LinkedIn: B2B-focused marketing campaigns and brand building. Your social media managers can work efficiently together. In addition to responding on social media, make it easy for customers to ask questions quickly pre- or post-purchase from your website. Facebook: …Letting your grandma know.

Examples 145

Examples Campaign Platform Tips 145

Oktopost

JULY 10, 2023

It’s a similar story over at Zoom HQ; the company was voted a Best Place to Work in 2021 by Glassdoor, and enjoys a strong reputation among its users. You don’t need us to convince you that positioning yourself as an employee-centric company pays dividends…just look at what two of the biggest names in tech are doing!

B2B 48

B2B Reputation Publishing Influencer 48

Hootsuite

JUNE 27, 2022

The eternal struggle of every social media manager (we know it all too well): what the hell do I post today? B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. And few businesses are better positioned to create educational content than B2B brands.

B2B 97

B2B Trends Authentication Film 97

Oktopost

AUGUST 15, 2022

That same year, Snapchat exploded on the scene, pioneering ephemeral content within the social media world. While Instagram remained an independent app under the parent company Facebook, Facebook launched Instagram ads a few short years later in 2015 that could be managed from the same backend within Facebook.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. Get started on saving time and energy on your own social media management!

How To 174

How To Hashtag LinkedIn Newsletter 174

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Hootsuite

MAY 30, 2023

Building awareness Did you know 1 in 4 people won’t hire you without a recognizable web or social media presence? Source: Goldstein Immigration Lawyers on Facebook Customer service Your social media profiles are part of your customer service experience whether you think of them that way or not. Social SEO matters, too!

Social Media 79

Social Media HootSuite Template Templates 79

Oktopost

AUGUST 8, 2022

Social media is a growing channel in the B2B industry. Classically, social media was looped into brand. With few real opportunities to track and measure social media, it wasn’t seen as a channel that offered anything outside of brand awareness. Why is this social media trend important?

Trends 147

Trends Social Media Strategy B2B 147

Hootsuite

JANUARY 6, 2020

It can be a great way to give followers a behind-the-scenes look at your company, your product, or the personalities behind your brand. One great way to learn what might resonate with your audience is to engage in social listening. This can help you learn: What do existing customers love about your company or your products?

Facebook 145

Facebook How To Marketing HootSuite 145

Hootsuite

JANUARY 13, 2021

AMAs are social question-and-answer sessions. Companies, influencers and brand representatives might host AMAs on Twitter, Reddit, or in a Facebook or Instagram live stream. Often used as a humble brag for something that is actually a big deal for the writer of the social post. just picked up a scott foil 20(2021).

Social Media 145

Social Media List HootSuite Content management systems 145

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Have a tight budget?

Social Media 175

Social Media UGC Tips CPM 175