Sprout Social

OCTOBER 5, 2020

If you’re a basketball fan, March 11, 2020 is likely a day you won’t forget. — Adrian Wojnarowski (@wojespn) March 12, 2020. — Nathan Marzion (@nathanmarzion) March 12, 2020. A quick glance at the Los Angeles Lakers social feeds and it’s clear every piece of content is crafted by a professional.

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Content UGC Sports YouTube 114

Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. Not all content is created equal. UGC is perfect for ads.

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UGC Content Strategy How To 82

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time.

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Content Metrics UGC Conversation 143

Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before. Kimpton’s UGC gallery features sourced UGC similar to the content collected in social media contests.

Social Media 56

Social Media Tools UGC Curation 56

Pixlee

AUGUST 3, 2020

Sifting through the news cycle of 2020 to find important ecommerce takeaways hasn’t exactly been easy. Right now, brands are struggling to create scalable and diverse content that represents all their customers. Customer-Powered Commerce places customers at the core of brand storytelling and content.

Retail 87

Retail Discount UGC Buy 87

Pixlee

JUNE 15, 2020

As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Reflect Your Community Values with User-Generated Content. In 2020, your brand community wants to be heard. Establish Top-Notch Customer Service with Community Content.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Pixlee

JULY 7, 2020

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand success looks very different in 2020 than it did previously.

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Brands UGC Communities Class 57

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: . anyone else feel me?

Instagram 85

Instagram Trends UGC Meme 85

Pixlee

MAY 28, 2020

And that relationship, combined with the resulting user-generated content is translating into a powerful impact on revenue. Morphe’s UGC features reviews built in to match the product. This content is a form of social proof that reassures shoppers who might be considering the product.

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UGC Influencer YouTube SEO 66

Buffer Social

JUNE 6, 2022

” This is perhaps one of the best examples of the possibilities of user-generated content. 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. Two reports, in particular, highlight the importance of user-generated content for forward-thinking brands.

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UGC Content Case Study Influencer 71

Pixlee

AUGUST 5, 2020

Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. Customer reviews are a form of user-generated content and a powerful source of social proof for ecommerce efforts.

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Tools Authentication Review UGC 75

Pixlee

AUGUST 12, 2020

But is influencer fraud as big of an issue in 2020? And so far, it hasn’t changed much in 2020. As many social media platforms focus on the discoverability of content and craft algorithms that make followers irrelevant, finding influencers who have proven results and proven content will help return the best investment.

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Influencer Authentication Metrics ROI 77

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Taco Bell Loves UGC. Followers: 165.8K.

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Brands UGC Authentication Comparison 120

Pixlee

JANUARY 5, 2022

Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. This is why many brands choose to incorporate social commerce on their existing ecommerce websites, showcasing user-generated content (UGC) from real customers that site visitors can shop directly from.

Social Media 52

Social Media Video Content UGC 52

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Easy gathering and sharing of genuine reviews.

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UGC Content Instagram Hashtag 60

Ignite Social Media

NOVEMBER 20, 2019

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Need help launching your plan for 2020?

Social Networking 110

Social Networking Features UGC Instagram 110

Ignite Social Media

NOVEMBER 13, 2018

User-Generated Content Becomes More Critical. Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. So, where are users engaging instead?

Trends 143

Trends Social Media UGC Authentication 143

Pixlee

OCTOBER 15, 2020

A great way to do this is by using user-generated content (UGC). Speaking of which, you can use social proof via UGC for more than just your PPC ads. A great place to implement UGC is directly on your product pages. You should also look to use UGC across your social channels. Integrate Social Proof.

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UGC Brands Upcoming How To 60

Social Media Strategies Summit

SEPTEMBER 18, 2023

In 2021, she researched local photographers and influencers specializing in maritime-themed content or images and videos featuring the Seattle waterfront. Activating Untapped Audiences & Encouraging UGC However broad your main target niches are, you’ll eventually run out of new influencers to work with.

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Influencer Travel Retail UGC 130

Pixlee

MAY 24, 2021

Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Influencers Inspire More UGC. trillion dollars in export revenue.

Travel 52

Travel Industry Influencer Tourism 52

Pixlee

JULY 7, 2021

The sports industry took a major hit in 2020. Fans of all kinds – including influencers – respond well to user-generated content (UGC) as a great outlet to get involved. Use Content to Build Fan Loyalty . According to Statista , the US sports industry lost $2.2 Get More Merchandise Feedback .

Sports 52

Sports Team Influencer UGC 52

Sprout Social

DECEMBER 16, 2020

Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story. — Jeni's Splendid Ice Creams (@jenisicecreams) November 18, 2020. — Jeni's Splendid Ice Creams (@jenisicecreams) November 13, 2020.

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Curation UGC Feed Feedly 119

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Speak to Your Audience Specifically.

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Report Data Social Media Content 121

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. The best multichannel marketers know where their target customers are, why and what kinds of content resonates in each place. HeatherBadenoch) December 9, 2020. The benefits of multichannel marketing are clear.

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Campaign Social Media Social Media Management Team 141

Pixlee

DECEMBER 10, 2020

Julie joins us with an impressive background within the user-generated content and mobile marketing industry. Eventually, that’s how I moved into social and user-generated content (UGC). After parting ways with Olapic in early 2020, I sought out some consulting gigs and independent opportunities. . A Look-Back.

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UGC SMS Mobile Industry 80

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77

Brands Content Authentication Campaign 77

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. TikTok Helps Build Compelling, Bite-Sized Content. Jumping on the TikTok train would mean the opportunity to start building more creative content to increase brand awareness in a quick, easy-to-consume format.

Strategy 86

Strategy Brands UGC Apparel 86

Later

DECEMBER 23, 2019

We’re kicking of 2020 with our top reasons why you should schedule Instagram posts and stories to grow your business! . And thanks to Later ’s easy to use scheduling tools, you can schedule a whole week’s worth of Instagram content in minutes! So in 2020, it’s time to focus beyond your grid! .

Instagram 64

Instagram Feed Feedly Influencer 64

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. Rules @ [link] — Kraft Macaroni & Cheese (@kraftmacncheese) October 7, 2020. And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed. Inappropriate Content.

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Campaign Brands Press Release UGC 106

Pixlee

JULY 23, 2021

When done right, it allows employees to focus on more valuable interactions — like creating employee-generated content or offering additional product information. . User-Generated Content. That’s where user-generated content (UGC) comes in. 84% of millennials report that UGC on company websites influences what they buy.

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UGC GPS Buy FAQ 98

Sprout Social

MAY 26, 2022

38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Understanding your target audience and using that information to create content that you think will work is still a good place to start.”. TikTok boasted 1.2 billion users at the end of 2021, and is projected to reach 1.5 Immaculate??

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Examples Campaign Tips UGC 142

Later

SEPTEMBER 28, 2020

Brainstorming content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block. Table of Contents: Show the Real Side of Your Brand. Repurpose Evergreen Content. A post shared by ???????? » »» _ (@danielle.donohue) on Sep 18, 2020 at 1:18pm PDT. You’re in the right place.

Instagram 102

Instagram FAQ UGC YouTube 102

Pixlee

OCTOBER 7, 2019

These 7 factors are playing a big role in physical retail’s survival in 2019 and looking forward to 2020. Feedback can come in the form of UGC. The post 6 Challenges Brick and Mortar Retailers Need to Master Before 2020 appeared first on The Pixlee Blog. Undifferentiated, boring, and irrelevant stores are surely dead or dying.

Retail 46

Retail UGC Comparison Price 46

Sprout Social

FEBRUARY 27, 2020

By taking a tried-and-true tactic from the B2C playbook, Adobe has built a social content juggernaut that’s a daily inspiration to its richly diverse audiences. Many B2C brands rely on user-generated content, or UGC, to supply them with a real-life look at how consumers are interacting with the brand and its products.

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UGC B2B How To Software 77

Pixlee

JUNE 16, 2021

Sales in 2021 are expected to be nearly 27% higher than in 2020 – to rack up an astonishing $4.891 trillion worldwide. Total sales in 2020 on mobile devices reached $2.66 Check out how @aloyoga integrates UGC and influencer content with Pixlee to create an immersive mobile app experience! Ecommerce Isn’t Stopping.

Retail 52

Retail Trends UGC Mobile 52

Later

JULY 15, 2020

In this blog post, learn how to collect customer feedback on Instagram, turn audience insights into action, and grow your community: Table of Contents: Why Collecting Customer Feedback on Instagram is Important. Tip #3: Encourage and Monitor User-generated Content. Tip #4: Create Engaging Video Content. clarepaint.

Instagram 78

Instagram UGC Travel Transportation 78

Pixlee

AUGUST 2, 2021

In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. Well-researched and authentic content will always get more followers than pitching products. This exponential growth makes podcasts a valid content channel to engage a niche audience and build brand authority.

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Brands UGC Authentication Influencer 98