Sprout Social

JANUARY 16, 2020

As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. For starters, look at which pieces of content performs the best by monitoring these social media metrics : Audience engagement. Use hashtags to spread the word. Keyword traffic and performance.

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Hootsuite

APRIL 1, 2020

Description : Front-load important keywords, add relevant links and information, and up to 15 hashtags. Check your YouTube Analytics to see when your videos get the most views. A post shared by Basia Bulat (@basiabulat) on Mar 26, 2020 at 6:34pm PDT. — University of Mary Washington (@MaryWash) March 30, 2020.

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Sprout Social

OCTOBER 21, 2020

The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. With social media, brands can bring entertaining experiences into their audience’s homes and keep fans engaged until things return to “normal.”. A total of 8.5

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Keyhole.co

DECEMBER 11, 2020

It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. This tool shows you all the numbers you need to see to make critical marketing decisions. The post Miss Topsy?

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Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

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Later

DECEMBER 11, 2019

Wondering how to increase engagement on Instagram? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. Posting more consistently can also help with your Instagram engagement. You’re not alone!

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

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Sprout Social

MARCH 11, 2020

Creating attention-grabbing content starts by understanding which of your posts drive the most engagement. As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. — Nintendo of America (@NintendoAmerica) February 23, 2020.

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Later

MAY 13, 2020

TikTok analytics are the key to stepping up your TikTok strategy. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. In this guide, we break down TikTok Pro analytics and how these metrics can help you set up your TikTok strategy in 2020!

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Metrics Analytics Overview Trends 58

Later

JULY 29, 2020

Brushing up your Instagram SEO skills can give your reach, discoverability, and engagement on Instagram a serious boost. . From hashtags to alt text, we explain how to take on an SEO mindset on Instagram and why this can help increase your discoverability. . Ready to learn what it takes to create a killer Instagram bio in 2020 ?

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SEO Instagram Hashtag UGC 132

Sprout Social

OCTOBER 14, 2020

Posted by Too Faced Cosmetics on Saturday, August 15, 2020. Perhaps the easiest way to identify a potential ambassador is by finding fans and followers already engaged with your brand. For example, check out your @mentions and #hashtags to see who’s scoring the most engagement when shouting you out.

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Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

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Examples Campaign Tips UGC 142

Hootsuite

NOVEMBER 9, 2020

31, 2020 , for one-time ad credit worth $300 or have a portion of ad spend matched by TikTok. — Taylor Lorenz (@TaylorLorenz) August 14, 2020. Keep an eye out for Hashtag Challenges, which basically involve a song, dance moves, or a task that members are challenged to recreate. Small businesses can apply before Dec.

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Keyhole.co

SEPTEMBER 18, 2020

Influencers are now aware of the power they hold, and thus, tend to be selective with who they engage with on a deep basis. . This can include: Company profiles Awards Press you received from major publications Bylines from major websites or publications Author pages at major websites or publications Speaking engagements.

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Waxing UnLyrical

APRIL 9, 2020

Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. 🌟 Engagement – Ask for questions and comments and make it is easy for the viewers to engage and don’t forget to answer, during the session and afterwards. 2 Engagement. I’ve been working virtually, at least in part, since 2006. Less is more.

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Eventful How To Energy Training 334

Hootsuite

OCTOBER 11, 2022

you ask, frantically coming up with hashtags to find The One that will put you back on the map. Well… maybe it’s not about the hashtags you’re choosing. Meta’s spam policy , which covers Instagram, simply tells users not to “post, share, engage…either manually or automatically, at very high frequencies.”. Be consistent.

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Hootsuite

MARCH 15, 2021

— Tropical Sun (@TropicalSunFood) March 20, 2020. Hashtags or keywords. using a branded hashtag , like in this example where a user included the branded hashtag for Emma Watson’s gender equality movement: #LeadershipDevelopment is a lifelong commitment to do better, be better. . You will know who to engage with.

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Twitter HootSuite Notification Analytics 145

Sprout Social

FEBRUARY 18, 2020

Social media monitoring entails keeping an eye on your brand’s mentions online and responding to any engagement around it. — Alaska Airlines (@AlaskaAir) February 5, 2020. A post shared by phoebe mcpherson (@_honestlythough) on Jan 13, 2020 at 10:48am PST. Brand hashtags. Campaign hashtags. Jordan [link].

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Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. Important hashtags/mentions to include: Important for trends and partnerships. Engage your viewers’ emotions. Use hashtags. Horizontally? Start strong.

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Video Social Media How To Trends 129

agora pulse

DECEMBER 22, 2020

Here’s a graph of our Facebook Group engagement based on Posts, Comments, and Reactions from Jan. 1, 2020, to Dec. Whether you want to convert customers to buyers, drive brand awareness, or increase community engagement, the strategy you implement should be focused on those goals you set for yourself. Know Your Competitors.

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Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Union Metrics has many easy-to-use analytics dashboards.

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Tools Sentiment Hubspot Price 84

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

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Metrics Analytics Analysis Hashtag 52

agora pulse

AUGUST 12, 2020

Check out these highlights from the 2020 social media agency guide from Pinterest. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Use keywords and hashtags. Pinterest Analytics Keep Brands on Track.

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Report How To Analytics Social Media Management 105

Keyhole.co

DECEMBER 22, 2020

Updated on December 21st, 2020. These influencers offer better audience access and higher engagement than macro influencers (100K – 500K followers) at a fraction of the cost. Influencer marketing can be used for achieving different goals, such as driving engagement, increasing brand awareness or boosting sales.

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Influencer Instagram Tips Hashtag 94

Sprout Social

MAY 24, 2022

Many brands realized this throughout 2020, including the NAACP. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. One way to get around this is to include a short link or hashtag alongside your IRL advertising efforts. Hashtag growth.

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Sentiment Metrics Hashtag Review 98

Sprout Social

JULY 15, 2020

By April of 2020, it managed to reach 2 billion downloads worldwide. Hashtag challenge – This type of ad shows up in the “Discovery” section of the app and can encourage user participation. But you can also create a custom audience based on certain metrics such as engagement, app activity and website traffic.

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Advertising How To Campaign Hashtag 140

Keyhole.co

AUGUST 29, 2020

It could be tricky to talk about statistics and analytics when it comes to a relatively new tool, but the stats we have so far illustrate the impact Instagram Reels has on the Instagram community and the overall response to it in general. in India after IG Reels was introduced in July 2020. Instagram Reels Facts and Stats.

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Instagram Film Analytics Influencer 105

agora pulse

JULY 28, 2020

Check native social media analytics for even more detailed data. Improve Engagement. Publishing engaging content is essential for connecting with your audience and growing a vibrant online community. Likes, shares, and comments can lead to greater reach, so improving engagement is important to brands in every industry.

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Hootsuite

JANUARY 22, 2020

That includes keywords, hashtags, mentions, and messages for your brand and competitors. It also makes it easier for you to engage later on. Specific hashtags and/or keywords. Spotting them can help you identify new niches and audiences to engage with. Tip : Use analytics to see when your audience is usually online, too.

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Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all!

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Influencer Report Instagram Marketing 67

Later

NOVEMBER 5, 2020

A post shared by Christina Galbato NYC (@christinagalbato) on Sep 14, 2020 at 12:03pm PDT. “A Christina recommends these 3 tactics: Look at Your Analytics. Looking at your analytics is a great way to find out what content performs well, is engaged with the most, and resonates with your audience. Linked in bio.

Social Media 112

Social Media Strategy Hotels Content 112

Hootsuite

OCTOBER 19, 2021

TikTok launched its Creator Fund in August 2020 to offer payouts to the platform’s most popular and successful users. Maybe your view metrics will go up, but your engagement rate will plummet, you won’t gain any followers, and the audience you’ve hired to watch will all eventually be removed by TikTok anyways. noodles.thefrenchie.

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Strategy How To Hashtag Trends 139

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. MADE , a trendy furniture and accessories brand, was one of the first UK businesses to take on Facebook Shops when it launched in Europe in 2020. The Body Shop .

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Examples Tips Patterns Instagram 133

Oktopost

SEPTEMBER 13, 2022

billion in 2020. Financial services that don’t exist on social media are losing out on valuable opportunities to engage with potential customers. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. You can track data effectively with Twitter analytics.

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Later

FEBRUARY 16, 2021

With more than 722 million users worldwide, LinkedIn is an ideal platform for building an engaged network and raising brand awareness. In fact, a 2020 Hubspot study found that traffic from LinkedIn resulted in a higher visitor-to-lead conversion rate than traffic from Twitter or Facebook. Use LinkedIn Analytics. #1:

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LinkedIn Hashtag Insurance Hubspot 70

Sprout Social

MARCH 31, 2022

Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges. Released in 2020, Reels represent Instagram’s response to TikTok re: short-form video. TikTok analytics tracks both the overall profile and individual video performance. Skits and memes. How-tos and tutorials.

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