Ignite Social Media

JANUARY 14, 2019

A good starting point in this process is to check in on target consumer’s behavior – an ever-changing element in the social media space. To assist you in staying on top of these 2019 social media usage trends, we pulled out key insights from GlobalWebIndex’s latest Social Media Flagship Report.

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Trends YouTube Buy Report 161

Ignite Social Media

NOVEMBER 20, 2019

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Instagram Stories.

Social Networking 110

Social Networking Features UGC Instagram 110

Ignite Social Media

JULY 10, 2019

According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. Instagram is expanding their shopping functionality via creators/influencers. While still available to a small group, this could be huge for the future of shopping via social.

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Trends Social Media Groups Groups 128

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Influencer marketing is not the same as earned media.

Influencer 109

Influencer Brands How To Marketing 109

Pam Moore

MARCH 5, 2019

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. SoundCloud.

Marketing 109

Marketing Template Templates Analysis 109

Waxing UnLyrical

MAY 13, 2019

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. People form social media groups and communities to discuss matters they care about. Using our example above, there are lots of groups advocating green living on different social networks.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Influencer Marketing – Breaking Through the Noise. Influencer Marketing – Breaking Through the Noise. This is exactly what you get when you work with the right influencers.

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Influencer Activities Content How To 60

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. Here are 7 content marketing trends you can't ignore in 2019: 1. They will not win in 2019, period. Micro-Influencers .

Trends 60

Trends Content Marketing Influencer 60

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. Here are 7 content marketing trends you can't ignore in 2019: 1. They will not win in 2019, period. Micro-Influencers .

Trends 60

Trends Content Marketing Influencer 60

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. How to use this social media marketing plan. Determine how you will measure your social marketing efforts by the numbers. 2019 goal setting and metrics to match.

Campaign 111

Campaign Social Media Metrics Trends 111

Pam Moore

APRIL 29, 2019

It's easy to get side tracked by all the geekdom in social. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on. Social Media is About Humans Connecting to and Growing With Other Humans. Social networks connect human beings.

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Metrics Social Media Marketing ROI 96

Buffer Social

OCTOBER 30, 2018

Today’s top influencers aren’t just content creators or media buys – they’re both. According to Invesp , influencer marketing can drive 11 times the ROI of traditional digital marketing. Check out the tips below for how to find influencers that are a fit with your business. Follow influencers. Seems obvious, right?

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Influencer How To ROI Discount 103

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

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Influencer Report Instagram Marketing 67

Buffer Social

DECEMBER 3, 2018

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes. A marketer’s guide to decoding social media algorithms in 2019.

Social Media 111

Social Media LinkedIn Social Networking Instagram 111

Pam Moore

MARCH 26, 2019

Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social. Here's the truth and reality that franchise organizations MUST embrace for success in 2019… digital and social media marketing is your friend.

Organization 106

Organization Social Media Brands Training 106

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Unmetric

SEPTEMBER 9, 2019

Share of voice gives you a definitive look at how much your brand dominates on a social network in comparison with your competitors. The tool also has an Influencer Auditor feature that churns out reports of an influencer’s profile with their engagement rate, follower count, and more. G2Crowd Rating: N/A.

Tools 85

Tools Hitwise Analysis Price 85

Buffer Social

JANUARY 21, 2019

Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. State of Social Media 2019 Report [New Research].

Influencer 108

Influencer Groups Groups Social Media 108

Buffer Social

MAY 6, 2019

This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. So not only are these follower counts influencing follow-back behavior and features, they’re impacting the way your social media presence is perceived.

Social Media 79

Social Media How To Hashtag Instagram 79

Pam Moore

JANUARY 28, 2019

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have in the digital and social landscape of today is change! Influencer marketing can be highly beneficial but requires knowledge and investment. Paid advertising costs are increasing.

Social Media 113

Social Media Marketing How To Template 113

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want more influencers who want to help you promote your brand? Using content mediums such a video marketing, podcasting, blogging, and social networking.

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Content Marketing Training Template 112

Buffer Social

JUNE 10, 2019

We thought we’d begin by taking a bird’s eye view of the social media landscape before zooming into each social network in particular. To begin with, check out these numbers for social media usage worldwide: Social media usage worldwide. There are 3.499 billion active social media users. The internet has 4.4

Statistics 75

Statistics Social Media Instagram LinkedIn 75

Unmetric

MAY 28, 2019

— Wendy's (@Wendys) February 13, 2019. For a brand that’s been around for more than 100 years, MoonPie’s social strategy sure is “woke”, as the kids call it these days. For a brand that’s been around for more than 100 years, MoonPie’s social strategy sure is “woke”, as the kids call it these days. They're frozen 2.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Ignite Social Media

MAY 6, 2020

Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks. In 2019, advertisers in the United States alone spent $240 billion. A test budget can be efficient if you know what you’re really testing.

ROI 154

ROI Marketing CPC Retail 154

Ignite Social Media

APRIL 2, 2020

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Activating Influencers on TikTok. Brand Watch-Outs.

Marketing 217

Marketing Authentication Trends Feed 217

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Build relationships.

Brands 105

Brands Authentication Template Templates 105

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. Can AI Improve PR? AI will help save face.

Analytics 164

Analytics Influencer Issues Metrics 164

Ignite Social Media

JULY 19, 2019

Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. When it comes to reaching these users, here are our top travel brands on social. The Outer Banks.

Travel 94

Travel UGC Brands Tourism 94

Buffer Social

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? The State of Live Video in 2019. Video stats from the 2019 State of Social Media report.

Video 75

Video Avatar Social Networking Instagram 75

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit?

Hashtag 108

Hashtag Social Media Training Template 108

Pam Moore

FEBRUARY 23, 2019

Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. However, as the social web is getting noisier by the minute, it is becoming more challenging to keep up with the changes.

Small Business 60

Small Business How To Facebook Template 60

Hootsuite

APRIL 15, 2020

For example, the Raptors’ branded hashtag #WetheNorth lit up during the team’s winning 2019 season. It has universal appeal, and was one of the most-used hashtags by Canadians in the first half of 2019. YOUR 2019 @NBA CHAMPS! — Toronto Raptors (@Raptors) June 14, 2019. — Cheerios (@cheerios) October 15, 2019.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Pam Moore

JUNE 30, 2019

It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. The modern social marketer of today needs to know how to set goals, build a well thought out plan, balance the use of owned, paid and earned media. 2019 Content Marketing Calendar Quick Start Toolkit.

How To 113

How To Marketing Metrics ROI 113

Pam Moore

JUNE 4, 2019

Be sure to subscribe to our entire digital and social media marketing series on iTunes , Stitcher or SoundCloud ! Supporting Resources: 2019 Content Marketing Editorial Calendar Template. 2019 Content Marketing Calendar Quick Start Toolkit. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

ROI 60

ROI Conversation Template Templates 60

Likeable

DECEMBER 17, 2019

Folks, that just about does it for 2019. But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! Already on the rise in 2019, look for these to really take off in 2020. The age of the micro influencer. The fight against “fake news.”

Trends 57

Trends Social Media Influencer Feed 57

Pam Moore

JUNE 21, 2019

Supporting Resources: 2019 Content Marketing Editorial Calendar Template. 2019 Content Marketing Calendar Quick Start Toolkit. Social Profit Factor Training Academy and Marketing Nutz Can Help! . 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. SoundCloud.

Content 113

Content Marketing Loyalty Findability 113

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. SoundCloud.

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Activities Brands Analysis Template 97