3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Could it be that all your management sees when they look at the social web is risk?

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

The social and digital web is getting noisier and standing out from the crowd is a challenge if you don't understand the ecosystem, your audience, and how your business can provide the most relevant and unique value possible. How to Subscribe to Social Zoom Factor Podcast .

Trending Sources

Instagram Introduces New Business Profiles

yMarketingMatters

The app is one of the most popular social networks worldwide. million by 2019. of social network users will use Instagram. Instagram is rocking it so this is great news!

Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

Clicking through on the word “sponsored” will bring you to the Facebook page explaining how sponsored content works on that social network. Guest Post by Kerry O’Shea Gorgone. Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018.

3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. They get social media strategy, they know how to drive content, and they had a solid team supporting their efforts.

The 5 Types of Social Media Content You Need to Create

Rebekah Radice

Creating social media content your community connects with can be one of the hardest aspects of online marketing. To do this, you need to stop serving up the same old thing, and begin introducing the right types of social media content.

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Social Marketing’s Biggest Moments in the Last 5 Years

Simply Measured

Over the past five years, social marketing has evolved. Social networks are adapting to the meet the needs of both consumers and advertisers, which means trying to balance user experience with revenue opportunities. Instagram’s Integration into the Facebook Ads Network (2015) .

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

Videos are perfect for social media. They’re immersive, engaging and inherently social. It’s no wonder that social platforms around the world are investing in video. Around 96% of advertising experts say that Facebook produces greater ROI than any other social network. At the 2018 F8 conference hosted by Facebook, the social media platform revealed that Stories are one of their most popular services.

A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. billion monthly active users , it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. What’s more, that list can also be used to improve your social media following.

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3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

By 2019, the number of Pinterest users in the U.S. million, representing almost 30 percent of American social networkers, predicts eMarketer. A Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network.

The 5 Types of Social Media Content You Need to Create

Rebekah Radice

Creating social media content your community connects with can be one of the hardest aspects of online marketing. To do this, you need to stop serving up the same old thing, and begin introducing the right types of social media content.

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How Videos Can Transform Your Content Marketing Strategy

ProBlogger

Video is on a roll, and it’s evident if you look at any social media network today. Youtube, for one, has over a billion users , and social media channels like Facebook has even dedicated its News Feed to the use of video.

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The Digital Generation Is Now Every Generation

Twist Image

In short: the doctors don't use smartphones, social media and technology like those other clients that you have. by 2019. Look no further than Sprout Social 's recently published report, The Q1 2017 Sprout Social Index , which states: . With more than one billion active users, Facebook, which began as a collegiate social community, has graduated. Across all three generations, respondents identified Facebook (43.6%) as their social network of choice.

238: How to Get More Traffic by Updating Your Archives

ProBlogger

Links and Resources for How to Get More Traffic by Updating Your Archives: Social Media Marketing World conference. This is something I talked about at Social Media Marketing World over the last week or so. I have blogpost in my archives and I shared an example of this at Social Media Marketing World. I didn’t hear a single person talk about this at Social Media Marketing World. It’s good for social sharing.