Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Marketers working in healthcare.

Industry 132

Industry Real Estate Content Insurance 132

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. In 2018, 26% of them used Facebook. That’s a jump from 43% in 2018.News But you might want to consider creating some kind of authentic, relevant content that highlights the work of women in your organization, or how your company helps support women. Facebook has 2.41

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Later

JULY 24, 2020

For most people, stories are now an integral part of the social media landscape: the easiest way to share and consume bitesize snippets of content on mobile. . Meanwhile, YouTube Stories were introduced in 2018 for creators with over 10K subscribers, setting themselves apart with a 7-day lifespan rather than the usual 24-hour window.

Instagram 85

Instagram Authentication Features Mobile 85

Hootsuite

APRIL 27, 2022

Looking for a direct communication channel to potential and current customers? A marketing solution that drives community and commerce? US adults will spend 24 minutes per day on mobile messaging apps in 2022. A messaging platform owned by one of the world’s biggest tech companies with unfathomable reach?

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Shape your social media stories around your supported charities, community activities and local causes.

Social Media 132

Social Media UGC Adwords Influencer 132

Social Media Strategies Summit

FEBRUARY 13, 2020

million in 2010 and $513 million in total yearly revenue in 2018. As the largest mobile payment processor in the world, Square caters to a variety of businesses, including cafes, restaurants, boutiques, and more. PRIORITY PLATFORM: Facebook and Instagram Advertising. TAKEAWAY: Be a resource. 4 Square Makes it All About Their Clients.

B2B 150

B2B Social Media Brands Hubspot 150

Buffer Social

NOVEMBER 29, 2018

For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors. “The purpose has to be deep rooted in the company across all facets of the organisation — from marketing and customer service to communications and policy, and everywhere in between.”. “The

Brands 94

Brands Retail Campaign Authentication 94

Pam Moore

NOVEMBER 14, 2018

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. I believe wholeheartedly that we must take time to unplug. SoundCloud.

Tips 60

Tips Content Marketing Training 60

Hootsuite

JULY 31, 2020

Responding to feedback from the civil rights community, Facebook is making changes to policy and communications to reflect more transparent—and hopefully more just—systems. To keep your group chats safe and secure, Facebook is rolling out the option to add another layer of security with fingerprint or face authentication via App Lock.

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Facebook Mobile Notification Groups 144

Hootsuite

JULY 7, 2020

In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. It was only in 2018 that Nike made headlines for taking a stand with Colin Kaepernick. Because hashtags play a central role in mobilizing movements, the term is often used interchangeably with hashtag activism. .

Hashtag 145

Hashtag Activities Social Media Retail 145

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. Due to the increased level of mobilization made possible by technology, Gen Z doesn’t distinguish between friends they have “in real life” and friends they have on the internet. They prefer mobile.

Marketing 111

Marketing Survey Mobile Trends 111

Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018.

Social Media 111

Social Media Marketing Industry Instagram 111

Hootsuite

APRIL 8, 2021

Your mobile phone is your best friend when it comes to Instagram photography since you can post straight from your device. When those tools don’t cut it, experiment with mobile photo editing apps , many of which are either free or very affordable. Good copy can build empathy, community, and trust. Write compelling captions.

Instagram 145

Instagram How To HootSuite Hashtag 145

Hootsuite

SEPTEMBER 1, 2020

Then, with the introduction of Workplace for Portal a few months back, the tool aimed to help the business community, too, facilitating meetings, live streams, and remote one-on-ones. Screen sharing now available in Messenger mobile app. It’s why Facebook has just added a “Share Your Screen” option to its Messenger mobile and web apps.

Facebook 145

Facebook Mobile Groups Groups 145

Hootsuite

MAY 13, 2020

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. It’s time to get your fan community started. Either way, the focus here is on a loyal, authentic online community. The bottom line?

Groups 144

Groups Groups Engagement Facebook 144

Hootsuite

DECEMBER 10, 2019

Posted by Citadel Careers on Wednesday, May 16, 2018. It’s all about developing a relationship between the brand and its customers, and creating a sense of community. These include community impact, talent development, and diversity and inclusion. Use new video formats to build community. Are you up for the challenge?

Trends 145

Trends Social Media CPA Sports 145

Pam Hughes

DECEMBER 30, 2021

Voice search is more locally-driven: Mobile voice searches are three times more likely to be location-based than text searches. When Hummingbird was released in 2013, “ conversational search ” was making waves in the SEO community. Be Mobile-Friendly. Most voice searches are now done via mobile.

SEO 68

SEO Strategy Engineering Mobile 68

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Marketers working in healthcare.

Industry 60

Industry Real Estate Content Insurance 60

Later

JULY 3, 2020

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018.

Trends 110

Trends Instagram Meme Badge 110

Later

JULY 10, 2019

To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far: Instagram Trends 2019 #1 : Posting More “Authentic” Content on Instagram. Instagram audiences value honesty and authenticity way more than a glossy cover shoot. Thank you.).

Trends 85

Trends Instagram Feed Feedly 85

Hootsuite

OCTOBER 26, 2020

It became clear that Twitter’s image-cropping algorithm defaulted to preview white faces: Geez…any guesses why @Twitter defaulted to show only the right side of the picture on mobile? Improvements were made to the authentication systems and other security protocols. To send a voice Tweet, open Twitter on your mobile device.

Twitter 144

Twitter API Trends HootSuite 144

Later

SEPTEMBER 28, 2020

Meanwhile, on Pinterest, Pinterest Video Pins are displayed in a scrollable banner at the top of Pinterest mobile app search results — prime real estate for catching the eye of new audiences and holding their attention for longer than a static image Pin would. There’s no question, social media users love video.

Video 100

Video Social Media Brands Instagram 100

Pixlee

NOVEMBER 14, 2019

billion in sales around afternoon which already crushed the 2018’s figures of $30.8 While 11/11 might be like the Superbowl meets Black Friday in terms of scale and quality of talent, everyday influencer programs derive success similarly to western brands: with real, authentic people sharing information on products they love.

Influencer 41

Influencer Authentication Engineering Social Media 41

Later

MARCH 6, 2019

But from a business strategy standpoint, it’s a real opportunity to grow your following, let your followers see your personality, and build a stronger community of like-minded businesses! . We’re used to following, liking and retweeting witty comebacks from brands like Wendy’s, MoonPie, Tesco Mobile, and Campbell’s. .

Comments 86

Comments Instagram Brands Feed 86

Later

DECEMBER 13, 2019

Sarah Nicole added that by switching her thought process to “caption first, and image second,” it allowed her to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers. . Oftentimes a micro-influencer’s connection with their communities is much stronger!” .

Instagram 75

Instagram Strategy Collaboration Influencer 75

Pam Moore

NOVEMBER 21, 2018

We have more than 2 million followers in our community across the different social platforms we own. Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). We serve small business up to large enterprise brands with our agency and online digital and social training academy. Our audience varies.

Metrics 60

Metrics Engagement Social Media Training 60

Later

JULY 17, 2020

Plus, Video Pins are displayed in a scrollable banner at the top of Pinterest mobile app search results, which is a huge opportunity for brands looking to increase their exposure. The number of video views on Pinterest last year grew more than 6x compared to 2018. billion views over the years! Source: @tastemade. 16:9: horizontal.

Video 65

Video Brands How To Instagram 65

Later

MARCH 30, 2020

Instagram is one of the best social platforms for growing a community, promoting your products and driving sales. And both mega-brands and startups can have a brilliant community of loyal followers and fans that like, engage, and connect with each other through your Instagram platform. 32: 4 out of 5 Pinterest Users are on Mobile .

Statistics 67

Statistics Social Media Marketing Instagram 67

Keyhole.co

OCTOBER 14, 2020

And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform to reach a wider audience of young people and create an authentic presence for their brand. And if you want to grow a community and a following, your brand also needs to be social.

How To 119

How To Marketing Hashtag Influencer 119

Pam Moore

NOVEMBER 21, 2018

We have more than 2 million followers in our community across the different social platforms we own. Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). We serve small business up to large enterprise brands with our agency and online digital and social training academy. Our audience varies.

Metrics 60

Metrics Engagement Social Media Training 60

Buffer Social

JANUARY 10, 2019

Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. Play the long game by focusing on building an engaged community. Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Let’s dive in!

Research 111

Research Content Facebook Curation 111

Sprout Social

AUGUST 21, 2018

Here’s a recent example from Salesforce ’s recent Story from their TrailheaDX 2018 conference. To show their team some love, the brand has dedicated Highlights to celebrating their public service and community outreach. A post shared by SHAKE SHACK (@shakeshack) on Aug 7, 2018 at 6:52pm PDT. 📷: @finley.scot.

Instagram 90

Instagram How To Hashtag Feed 90

Buffer Social

OCTOBER 15, 2018

Great influencer marketing campaigns include content that is compelling to your target audience, authentic to the storyteller’s voice, and delivers in-line with your overall business goals. . Think about William Shatner for Priceline or Catherine Zeta-Jones for T-Mobile or Mark Wahlberg for Calvin Klein.

ROI 91

ROI Influencer Marketing Authentication 91

Buffer Social

OCTOBER 1, 2018

This exciting announcement gives businesses a brand new way to connect with their community on Facebook in 2018 and beyond. I think that Systrom and Kreiger leaned more towards the organic “community” side of things rather than the revenue generation side of things. Brian : Agreed, Hailley. Brian : Great point Hailley.

Video 84

Video Facebook Instagram Groups 84

Sprout Social

DECEMBER 20, 2023

Discover authentic and impactful creators to partner with, and use Tagger to manage your relationships, contracts, campaigns and more in one centralized platform. With features like an authenticity analysis, they make it easy to find quality influencers to partner with. It’s also a newer tool, having launched in 2018.

HootSuite 112

HootSuite Brands Price Collaboration 112

Sprout Social

OCTOBER 3, 2018

” There’s a balance and even an art to remaining transparent and authentic in how you use your social platforms, while still taking care to include talking points that lead back to a specific goal or set of goals. A post shared by Kamala Harris (@kamalaharris) on Sep 15, 2018 at 11:00am PDT. Come up with a contingency plan.

Campaign 110

Campaign Social Media Issues Instagram 110

Buffer Social

OCTOBER 22, 2018

For those that have never used Product Hunt before, it’s a great community of creators, founders, developers, marketers, CEOs that curate the latest new products on the market, every day. First is that Product Hunt is a community and it’s based on an algorithm. Part III: Four key Facebook trends for businesses in 2019.

Trends 54

Trends Products Twitter Facebook 54