article thumbnail

5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

billion — six times higher than in 2017. Shorter videos are particularly effective for promoting products and services — a critical element of social media marketing for the corporate sector. DTC bedding brand Brooklinen is aware of the power of short-form vertical video content, regularly using it to promote new and existing products.

Trends 297
article thumbnail

New Social Media Report, and What About UGC?

Janet Fouts

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. billion messages sent and received between Q3 2016 and Q3 2017. User Generated Content (UGC). UGC is being used by brands more and more often. Some brands use UGC it well, while others?

UGC 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

UGC 43
article thumbnail

Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

In 2017, Cyber Monday spending in the US reached an all-time high of 3.36 Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. A picture is worth a thousand words. The beauty of Black Friday weekend?

UGC 43
article thumbnail

#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. January 11, 2017: Social Media Trends for 2017.

article thumbnail

10 Ways to Kick Your Social Media Strategy into Shape in 2017

Ignite Social Media

Outline your specific goals and make a momentum map/timeline for 2017 to keep you and your team on pace. Showcase the lifestyle your product affords; not just product benefits. Leverage user-generated content (UGC) to tell your story. Don’t know how to find UGC? Know your business objectives. Inspire, don’t sell.

article thumbnail

How Pixlee Powers UGC Marketing with AI and Machine Learning

Pixlee

2017 has seen its share of buzzwords and phrases, but perhaps none have been bandied about as brazenly as artificial intelligence. Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Dynamic Display. Tweet us your thoughts at @Pixlee.

UGC 40