Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. After all, it can be chaotic.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

B2B 220

B2B Brands LinkedIn Influencer 220

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Social Media Marketing

DECEMBER 16, 2019

Social media gives an amazing asset to outreach: Companies can share stories, talk about occasions or offers, or examine solutions or services with intrigued clients or potential customers. Private businesses or new companies can procure immense benefits by simply improving their social media presence.

Small Business 141

Small Business Social Media Engineering Consultant 141

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. There are millions of them each with his or her own niche, own voice and, therefore, own influence. million times.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Ignite Social Media

APRIL 30, 2018

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on. Facebook Faced Congress.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Ignite Social Media

FEBRUARY 22, 2017

Fast forward 6 months later, and we find Snapchat stories with a reported 15-40% decline in views. Celebrities and influencers alike are also flocking to Instagram, due to their amassed following and visibility for both personal and promotional posts on the platform. The post Snapchat, will it decrease in 2017? headquarters.

Instagram 110

Instagram Comparison Influencer Platform 110

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. The key is social media analytics and reporting ! . 7 Tips for Getting Better Social Media Results by Using Data.

Analytics 110

Analytics Report Data Social Media 110

Keyhole.co

OCTOBER 31, 2023

Launched in 2017, Fenty was a much-needed change. And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. million Facebook: 1 million Twitter: 799.7K

Social Media 52

Social Media Strategy YouTube Trends 52

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Google to provide training to support journalists’ election reporting. Top 5 Content Marketing Influencers and Experts are women.

Content 170

Content Nielsen Marketing Badge 170

Keyhole.co

OCTOBER 31, 2023

Launched in 2017, Fenty was a much-needed change. And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. million Facebook: 1 million Twitter: 799.7K

Social Media 52

Social Media Strategy YouTube Trends 52

Convince & Convert

DECEMBER 5, 2017

The report’s authors, Ian Jacobs and Erna Alfred Liousas, say that when brands don’t tackle these silos, “customers lose.”. Let’s explore six great benefits businesses reap when service and marketing unify on social. REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors.

Social Media 210

Social Media Marketing Team Upcoming 210

Ignite Social Media

JANUARY 30, 2017

Influencer content reportedly grabs one-fifth of our time spent consuming media, and a YouTube influencer makes $4,000 in just 90 minutes. That and more in this week’s edition of Social You Should Know. A Whopping 19% of Total Media Consumption Now Goes to Influencers. Think again! Think again!

Influencer 60

Influencer Survey YouTube Trends 60

Sprout Social

APRIL 18, 2017

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

Social Media 102

Social Media Brands Startup RSS 102

Socialmedia.biz

JUNE 19, 2018

The Internet and social media have reshaped the world as we know it. billion social media users in 2017, and it’s set to grow to 2.95 With so many active users chatting, expressing opinions, seeking information, or just passing time, social media provides countless opportunities to help you grow your business.

Social Media 83

Social Media Brands How To Influencer 83

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Source: Facebook.

Social Media 121

Social Media Brands Content Real Estate 121

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Template 56

Template Templates Social Media Strategy 56

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Build brand affinity.

Social Media 111

Social Media How To Hosting Hashtag 111

Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. 71 percent of consumers are more likely to make a purchase based on a social media reference.

Influencer 55

Influencer Marketing ROI Newsletter 55

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 In 2023, it is estimated that 4.89 Why did it work?

Campaign 52

Campaign Social Media Hashtag Trends 52

Proactive Report

APRIL 3, 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Cision State of the Media 2017. Imagine you’re a reporter looking for sources for a story you’re working on late at night. Read the full State of the Media Report.

Press Release 40

Press Release Report Newsletter Influencer 40

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Brendan has been named to Forbes 30 Under 30 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017.

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Apptopia also reports shrinking Snapchat engagement and increased Instagram engagement. Mediakix reports that, as of August 2017, influencers were posting to Snapchat 33 percent less often. Shoppable Posts.

Instagram 164

Instagram Marketing Analytics Influencer 164

Ignite Social Media

DECEMBER 19, 2017

Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody. is that stories have a home in social media as a means of capturing your audience through rich, engaging, storytelling style content. Social Ads Should Still be Social. Can you believe another year has passed?

Social Media 104

Social Media UGC Paid Search Hashtag 104

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. In 2018, we saw reports of social media networks misusing customer data and GDPR coming into play. Check your social media protocols. Where is the line?

Social Media 110

Social Media Marketing Policies Advertising 110

agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! Influencer Tip. more retweets.

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Twitter How To Hashtag Domain Name 153

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. After you know what you stand for, think about how that influences your creative? Plan ahead.

Social Media 92

Social Media Strategy Hashtag ROI 92

Sprout Social

NOVEMBER 30, 2021

Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. What challenges does social commerce solve?

Trends 142

Trends Conversation Instagram Influencer 142

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

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Social Media How To ROI Hashtag 103

Stay N' Alive

MAY 11, 2017

Even if millennials are stereotyped as the “selfie” generation that lives on social media, they aren’t the only audience on there. In fact, if you think they are the generation that spends the most time on social media, you would be mistaken! of millennials follow a brand on social, and 58.9%

Social Media 50

Social Media Nielsen Marketing YouTube 50

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Influencer marketing is on the precipice of exploding growth. It was designed to help brands understand key trends in influencer marketing, video content and ecommerce. ” Click To Tweet.

Video 131

Video Retail Influencer YouTube 131

Ignite Social Media

MAY 1, 2017

In a move that made it clear to me the FTC gets how social networks operate (kudos!!), letters were sent to over 90 Instagram influencers warning them to stop hiding from followers the fact that their posts were sponsored by brands. FTC Issues Warning to Instagram Celebs. Twitter Is Finally Growing Again, Sort Of.

Instagram 104

Instagram Twitter Engineering Influencer 104

Socialmedia.biz

JULY 9, 2018

Thanks to the digital revolution, social media has now permeated every aspect of small, medium, and large businesses, especially with 52% of consumers acknowledging that platforms like Facebook influence their online/offline purchasing decisions. What is a Social Media Policy?

Policies 70

Policies Social Media How To Privacy 70

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Campaign Social Media Metrics Trends 111