Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 149

Campaign Marketing B2B Conference 149

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year. 46% of B2B buyers purchase something after watching video.

YouTube 110

YouTube Strategy B2B Marketing 110

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Kimberly Bryant (@6Gems) December 16, 2017. 6 of the Best B2B Brands on Social Media Now. For one thing, it seems employees like it. Only 12% disagree. This pic is what I mean.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Oktopost

OCTOBER 23, 2019

Subscribe to “B2B Marketing Now” to stay up to date ! Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. Speaking of podcasts… we launched ours earlier this month and have the second episode coming on October 24. It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients.

Automotive 67

Automotive Reputation Social Media Management Retail 67

Twist Image

MARCH 28, 2017

From the article: "'Stop using the word digital,' said Zaid Al-Qassab , chief brand & marketing officer of telecommunications group BT. Try to get information on B2B or a B2C brand. gartner magic quadrant for global digital marketing agencies 2017. gartner magic quadrant for global digital marketing agencies 2017.

Marketing 40

Marketing Telecommunications Mobile Applications 40

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Writtent Blog

JULY 10, 2013

Source: Temkin Group ). 41% of B2B buyers access content marketing through a smartphone. trillion by 2017. Email marketing, particularly in the B2B realm, used to be heavily restricted by business hours. (Source: Experian ). 15% of time on mobile internet is spent on social networking websites. Source: Experian ).

Statistics 108

Statistics Mobile comScore Marketing 108

Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. This step is all a matter of organization.

LinkedIn 230

LinkedIn Campaign Groups Groups 230

Webbiquity SMM

MARCH 13, 2018

Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. B2B companies of all types, including IT and medtech firms, have embraced Facebook. DrumUp Blog ).

Facebook 143

Facebook Hubspot Statistics B2B 143

Buffer Social

JUNE 16, 2016

We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. Sophie Fryer , Tribal Group – Promoting our company conferences (both in July) and getting as many attendees as possible.

Social Media 40

Social Media Social Media Management Project Marketing 40

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. FRSecure is a group of experts on a mission.

Company 151

Company Twitter Software System 151

Hootsuite

JANUARY 27, 2020

In 2017, some big changes included weighing reactions (i.e., In the short term, brands had valid concerns about the fact that their organic content would no longer be prioritized as highly as posts from friends, family, and groups. What’s your favourite Group? Leverage Facebook Groups that are meaningful to your audience.

HootSuite 145

HootSuite Facebook How To Groups 145

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 297

B2B Trends Analysis Marketing 297

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. 2017 (500M members): 100,000 new articles published weekly. In the long-term, this will be a game-changer for marketers and brands in the B2B space. Launch of Pulse.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

JULY 8, 2020

A social media target audience is the specific group of people you want to reach with your social channels. B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? A post shared by Esquire UK (@ukesquire) on Oct 16, 2017 at 12:31pm PDT. Target audience definition. New parents?

Template 145

Template Templates Social Media How To 145

Razor Social

JANUARY 12, 2017

The second annual Walker Sands State of Marketing Technology 2017 report, titled “Closing the Gap between MarTech Innovation and Adoption,” found that 56% of marketers can’t keep up with the pace of change in the martech industry, while 70% of marketers expect their companies’ marketing technology budgets to increase in 2017.

Marketing 40

Marketing How To Conference Skills 40

Buffer Social

AUGUST 6, 2018

And just to put that into perspective, same-aged user groups spend 30 and 20 minutes respectively, using Snapchat and an average of 30 or so minutes using Facebook. Brian : Yeah if you’re in B2B marketing, customers want to see more than just famous personality – they want to see themselves, a.k.a

Influencer 61

Influencer Campaign Instagram YouTube 61

Buffer Social

FEBRUARY 16, 2017

We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers.

Social Media 111

Social Media Video Strategy Statistics 111

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. He recently updated that post for 2017.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. According to Aberdeen Group , brands that use video marketing grow their revenue 49 percent faster than companies that don’t. They also earn an average of three times the engagement of text posts.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Hootsuite

FEBRUARY 20, 2020

72% of B2B marketers who use paid channels online used paid social in 2019. There are more than 10 million Facebook Groups , used by 1.4 Pinterest users have doubled the number of pins in three years , from 100 billion in early 2017 to 200 billion in early 2020. 97% of B2B marketers use LinkedIn for content marketing.

Statistics 145

Statistics Social Media Marketing YouTube 145

Buzzlogix

OCTOBER 10, 2017

In 2018, the focus is still on quality, but in an expanded group of formats. Research bears this out: in a 2017 CMI study, 39% of B2B marketers expected to increase their content marketing budgets over the next 12 months. As the industry matured, the focus moved to quality over quantity. Take video.

Trends 40

Trends Content Curata Marketing 40

Writtent Blog

JULY 5, 2016

So, to find out what to expect from content marketing in the future, we reached out to 25 experts and asked them this question: What are your top 3 content marketing trends for 2017 and beyond? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. According to 25 Experts). Donna Moritz.

Trends 76

Trends Content Marketing Consultant 76

agora pulse

SEPTEMBER 2, 2020

Back in 2017, along with my business partner Niki Nikolaou, I established Contentworks Agency , a content and social media marketing agency specializing in finance and tech. Write articles, answer questions, and network in Linkedin groups. This is true even for B2B companies where there is always a decision-maker. Run events.

Social Media 148

Social Media Marketing How To Tweetdeck 148

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. From my experience, B2C product sales work well on Instagram, but B2B services less so.

Social Media 175

Social Media UGC Tips CPM 175