Sprout Social

JANUARY 23, 2017

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. When it comes to hashtag tracking, a lot of companies are in the dark.

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agora pulse

SEPTEMBER 30, 2020

The brand’s positioning has also allowed it to “own space,” which was seen most prominently during the 2017 eclipse where its clapback of Hostess Snacks garnered national press attention and notoriety: Thanks to Twitter marketing, Moon Pie has built a powerful association with space that accounted for the success of this tweet.

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Keyhole.co

JANUARY 6, 2022

China made an app called Douyin that year and named the international version of that app TikTok in 2017. You can optimize your videos on TikTok using the trending hashtags to make them discoverable. 6 – Hashtags Infuse Life Into The Marketing Campaigns. Hashtags on TikTok help you reach an organic audience.

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Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? – Instagram.

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agora pulse

OCTOBER 11, 2018

Posting to Instagram takes a focus on analytics , strategy planning, time management , and the help of third-party tools. Hashtags Might Not be Enough. She also includes the hashtag #ad below the main text. While she does include the hashtag, it isn’t all that’s included. Instagram is one of those platforms.

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Influencer Features Instagram Hashtag 120

Hootsuite

JUNE 26, 2019

Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Create a hashtag that hasn’t had much prior use so that your event doesn’t get buried in a mountain of irrelevant content. The shorter, the better, too. Give a sneak peek.

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Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. Track keywords and hashtags with Keyhole 2. This is where analytics come into play.

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Unmetric

APRIL 2, 2019

But in 2017, things changed. To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs. To encourage fans to vote on this and other hashtag-driven voting awards, there’s an entire Twitter handle— BTS Voting Team. But their rise was still moderate.

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Sprout Social

OCTOBER 23, 2018

Optimize based on metrics and analytics. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Their posts had a branded hashtag and content like this: What’s great about this post? Track the performance of different post types (i.e.

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Strategy Social Media Hashtag ROI 93

Keyhole.co

MAY 29, 2023

If you learn the best Instagram features and how to improve your hashtag performance , you are well on your way to standing out with a social media presence. Every year, near the end of the year, Spotify provides users their year in review under the name and hashtag #SpotifyWrapped. 1 Spotify’s Wrapped What is it about?

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Sprout Social

OCTOBER 10, 2019

Planning ahead for holidays and special events will give you time to craft high quality content to take advantage of trending hashtags and topics. For instance, we know hashtags like #Halloween, #Thanksgiving and #Christmas will be trending as it gets closer to those dates. Our Q2 2017 Index found that responsiveness is the No.

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Strategy Tips Twitter Marketing 109

Sprout Social

JANUARY 16, 2020

Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. Regardless, social media analytics via Sprout can break down the performance of individual pieces of content and campaigns alike. Use hashtags to spread the word. Demographic data.

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Meme Marketing Hashtag Campaign 108

Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% A post shared by Shawn Walters (@lifeandmylens) on Apr 10, 2017 at 11:52am PDT. Sprout’s Instagram competitive reporting features allow you to stack your brand up against a competitor to see hashtags, posting habits and what works best between brands. Use Instagram Hashtags.

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Unmetric

AUGUST 17, 2018

Overall, the brand had an active presence on the three platforms as they encouraged users to use the brand hashtags to win the contests. This was a huge jump considering that the brand added just 24K new fans during the IPL 2017 season. Total brand posts and total number of interactions on Facebook in 2016, 2017 and 2018.

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Buffer Social

MAY 25, 2017

There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans , and finding influencers to collaborate with. How to use Instagram Search to find the best hashtags. Add a location tag and (nine) hashtags. Places (i.e. Location tags).

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Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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Hootsuite

SEPTEMBER 9, 2020

Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. With a YouTube channel for business, you have access to an Analytics tab. Check what words people use to find your channel in Traffic Sources in YouTube Analytics.

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YouTube HootSuite Marketing Video 145

Hootsuite

MAY 4, 2020

For instance, in 2017, Instagram shut down a bunch of automation services like the former go-to tool, Instagress. Customized Instagram analytics reports delivered automatically with the data that matters to you. Instagram actively works against practices that degrade the user experience; and therefore.

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Instagram HootSuite Software Comments 140

Hootsuite

SEPTEMBER 10, 2019

If it’s a high-profile event, be sure to use relevant hashtags that will help you nab extra exposure. In addition to its own rippin’ event, the takeover gained exposure with the #WorldPhotographyDay hashtag. Tara and Atheel Holding Hands,” Riis, 2017. Will the takeover promote a hashtag? View this post on Instagram. ????Today

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yMarketingMatters

SEPTEMBER 23, 2016

It’s important to look at your analytics, this helps you find the best time to post. Using hashtags, posting at the right time, and taking beautiful photos are just some of the ways to get your followers engaged and to grow your audience organically. By 2017, an estimated 51.8% So, how do you get noticed? million by 2019.

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Sprout Social

APRIL 19, 2017

You can access this report by connecting your Google Analytics account directly to our app. A post shared by WeWork (@wework) on Feb 2, 2017 at 3:13pm PST. This could be your company name, a branded hashtag or names of original products you sell. For instance, Nike promotes the #justdoit hashtag on Twitter and Instagram.

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Social Media How To ROI Hashtag 105

Sprout Social

AUGUST 30, 2016

While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Track Your Most Valuable Instagram Analytics. However, there’s no way to track, collaborate or view all of your Instagram analytics in one setting. Benefits of Increasing Instagram Branding.

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Instagram Brands Collaboration Hashtag 71

Social Media Marketing

JUNE 12, 2013

Google Maps get more social, the role of social and television, where traditional media is heading, Facebook gets all #cool, Twitter opens analytics to all, making progress on social metrics, the NSA''s use of big data and more - it''s This Week in Social Media. PwC has the outlook for traditional media through 2017. versus 22.2%

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Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media can also spark joy by connecting people with similar interests.

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Sprout Social

APRIL 26, 2018

With access to analytics and other features unavailable to personal accounts, it’s all upside. This is Instagram’s native analytics platform that gives you data on engagement, impressions, audience demographics and more. For instance, tracking your top performing hashtags for the month or doing some competitive analysis.

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Instagram How To Influencer Analysis 110

Keyhole.co

SEPTEMBER 18, 2020

At the end of 2017, Twitter decided to work on a new verification program to improve the process and ensure all verified accounts met their new guidelines. . Make use of a Twitter Analytics tool such as Keyhole. Related Articles : Top 13 Twitter Analytics Tools in 2019 8 Killer Tips to Grow Your Twitter Follower Count Organically.

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Sprout Social

AUGUST 27, 2018

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. Using hashtags, users can find all the posts around a certain event, theme, mood or more. But knowing.

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Sprout Social

JANUARY 25, 2017

— Dove (@Dove) January 18, 2017. Sprout allows you to save specific search terms and hashtags, and track them over time. Lastly, you have the option to create reports to see trends in the topics and hashtags you’re tracking. Another handy feature is the ability to tag messages. Address Immediate Opportunities.

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Sprout Social

FEBRUARY 21, 2019

In a 2017 survey , Clutch found that 25% of business use social listening to improve their products, 24% for attracting customers and 21% for providing better customer service. In the Trends Report, you’ll find topics and hashtags that are frequently mentioned with your brand on Twitter. Inform content strategy & campaigns.

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Twitter Sentiment Hotels Influencer 79

Sprout Social

MARCH 8, 2017

A post shared by Ryan Patterson (@diecastryan) on Feb 27, 2017 at 4:11pm PST. A post shared by Postmates (@postmates) on Jan 24, 2017 at 3:18pm PST. Using Twitter analytics tools from Sprout Social provides huge benefits into finding trending topics and hashtags with your brand.

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Sprout Social

JUNE 16, 2016

Which benchmarks and Instagram analytics will be used to measure and quantify success? January 2017. Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT. The strategic use of hashtags will help your brand extend its reach and generate more eyeballs on your Instagram feed.

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Instagram Tips UGC Hashtag 40

Sprout Social

JANUARY 18, 2017

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. Remember, it’s 2017 and this is the internet.

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Buffer Social

JULY 16, 2018

Brian : In September of last year, Instagram announced their business community has grown to 2 million advertisers , up from one million advertisers back in March of 2017. You can quickly calculate engagement rate for posts by going to your Business profile analytics and dividing the total engagement by total reach. Brian on Twitter.

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Instagram Strategy Tips How To 75

Sprout Social

JANUARY 2, 2019

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. These metrics can be found in Google Analytics. Setting up those goals in Google Analytics can help you determine exactly what your social traffic is worth in terms of dollars and cents.

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Later

SEPTEMBER 12, 2019

Off the back of their successful campaigns each year, Apple hosts a monthly community challenge to encourage their community to keep the #ShotOniPhone hashtag strong. . This step is often missed out, especially if you’re sourcing content from a branded hashtag on Instagram. Ready to create your own UGC competition and branded hashtag?

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UGC Content Instagram Hashtag 60

Later

MAY 6, 2020

Understanding TikTok Pro Analytics. For millennials and above, TikTok may feel like a revival of Vine : the 6-second looping video sharing platform that ground to a halt in 2017. ByteDance (TikTok’s parent company) first launched TikTok under the name of Douyin in China, before launching the TikTok app in international markets in 2017.

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Marketing Hashtag Trends Analytics 113

Later

MARCH 13, 2019

For example, video hosting and analytics company @wistia uses one of their Instagram Stories Highlights to offer tips on how to create great-looking videos on your mobile device: We also organize all our Instagram Stories tips on our Later profile! Instagram Stories Highlights Uses #6: Highlight Your Customers.

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