Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Firebelly

MAY 4, 2015

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services.

Social Media 100

Social Media Social Media Management Education Communities 100

Firebelly

MAY 4, 2015

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services. To learn more about Dig IN, visit their website.

Social Media 100

Social Media Social Media Management Education Communities 100

Firebelly

MAY 4, 2015

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services. To learn more about Dig IN, visit their website.

Social Media 100

Social Media Social Media Management Education Communities 100

Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Hootsuite

DECEMBER 7, 2022

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. It’s perfect for hacking your social strategy and finding fantastic old tweets. influencer filter:media Searches for the word “influencer” and an image or video.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 40

Influencer Tools Marketing Klout 40

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Use hashtags.

Video 123

Video Social Media How To Trends 123

agora pulse

JANUARY 4, 2018

In this article I’m going to give you five funny social media predictions for 2018 and tell you how social media managers can prepare for them. Before we begin, it’s worth noting that while most of the social media predictions I have written over the years have come true, they don’t happen instantly.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Get micro influencers involved.

Social Media 175

Social Media UGC Tips CPM 175

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Build brand affinity.

Social Media 111

Social Media How To Hosting Hashtag 111

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Now let’s break these differences down further so that you can create a strategy that is appropriate for your audience. Sales Strategy. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. Ben Donkor , social data analyst, Microsoft. From: How Microsoft uses social analytics, and how you can too ). Solar Impulse integrated targeted DM activity in their PR strategy, as email inboxes of journalists were becoming cluttered.

Trends 60

Trends Marketing Forums Microsoft 60

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. When you successfully craft your Instagram branding strategy, you gain a large amount of trust from your followers.

Instagram 69

Instagram Brands Collaboration Hashtag 69

Audiense

SEPTEMBER 16, 2016

This success stems from a consistent social media strategy that illuminates some of the world’s most fascinating stories. Nadine Heggie, VP Global Partnerships at National Geographic, delivered a visually stunning talk of this year’s Social Media Week London and revealed several key tenets of their social media strategy.

How To 60

How To Marketing Authentication Project 60

Buffer Social

FEBRUARY 14, 2017

What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy. Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content. The most common type of guest is influencers.

Hosting 109

Hosting Instagram How To Metrics 109

Talkwalker SM

APRIL 26, 2016

By keeping a beat on your audiences’ needs and motivators through monitoring the social landscape, you can better reach people where they’re already interacting, and ultimately influence behavior. How social listening connects the hearts of organ donors. Social listening can also inform when a brand should join a conversation.

UGC 60

UGC Sentiment Exercises Issues 60

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat.

Instagram 111

Instagram Cost Comparison Analytics 111

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

Buffer Social

MARCH 18, 2019

From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. Feel free to jump around and explore the art of copywriting in this week’s Science of Social Media : A brief overview of storytelling.

Engagement 76

Engagement How To Overview Social Media 76

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. By measuring how your audience responds to your Twitter presence, you’ll turn what seem like random interactions into an actionable strategy. You Can’t Measure What You Don’t Understand.

Metrics 40

Metrics Twitter Comparison Report 40

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. The most sought-after content on social media is funny and light-hearted, while 41% of Gen Z social media users want content that’s directly relatable to their situation.

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

OCTOBER 25, 2016

This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. According to the Sprout Social Q1 2016 Index , brands received 118% more messages on Instagram content from Q2 to Q4 2015. The demand for responses on social is real.

Social Media 40

Social Media Brands How To Instagram 40

Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.”

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

JUNE 21, 2023

Working with influencers Investment firms can work with social media influencers and referral programs. But they have to be particularly rigorous in screening influencers. Before working with an influencer, review their existing social content. There’s a lot at stake within each social account.

Social Media 100

Social Media Guidelines Tips HootSuite 100

Sprout Social

MARCH 17, 2020

But Twitter expanded the character limit of Direct Messages to 10,000 in August 2015. Sending and monitoring DMs on Twitter is even more streamlined when you’re using a social media management platform like Sprout Social. Connecting with influencers. How to send a Twitter DM.

Social Media 119

Social Media Twitter Strategy How To 119

Hootsuite

APRIL 28, 2020

If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. Misinformation is rife on social media, and it’s important to counter it by being in the conversations. Partner with an influencer. partnered with influencers on a #TooSickToBeSick campaign. Endorsements.

Video 145

Video Engagement Hashtag Influencer 145

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? What is the purpose of social listening?

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. With all this background, what can brands do to make sure their Facebook strategy is aligned with the Facebook algorithm’s priorities? (Goodbye, reverse-chronological order). Get Started.

HootSuite 145

HootSuite Facebook How To Groups 145

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. If you find yourself overwhelmed by all the channels you monitor and fill in a single day, Sprout Social offers a solution.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Hootsuite

NOVEMBER 9, 2015

Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – https://t.co/obE8oTe0xY.

Social Media 75

Social Media Twitter Feed Feedly 75

Hootsuite

NOVEMBER 9, 2015

Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – [link]. Lilach Bullock.

Social Media 40

Social Media Twitter Feed Feedly 40

Sprout Social

NOVEMBER 28, 2016

Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social. People are talking about you whether you’re using social media or not. People Are Already Talking About You.

Social Media 40

Social Media Social Networking Review Mobile 40

Hootsuite

FEBRUARY 26, 2020

Read on for the tips, tricks, and tools you need to make collages a part of your Instagram business strategy. If your collage features multiple influencers, partners, or fans, be sure to tag them. bigheadtaco) on Sep 14, 2015 at 7:14pm PDT. So, feeling scrappy? Save time and look professional while promoting your brand in style.

Instagram 139

Instagram Tools Template Templates 139

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. The Benefits of Social Media for SaaS Businesses It helps you reach your audience right where they are Consistently working to improve your website with quality content is incredibly beneficial.

Industry 69

Industry Social Media Brands B2B 69