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Calling social marketers “gurus” is not the compliment you think it is.

Sprout Social

What you might mean as a compliment can come across as a sign that you’re not entirely confident what a social marketer’s job entails or the skills that they employ day to day. When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. 9 Ways Social Media Marketing Can Help B2B Companies.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. 9 Ways Social Media Marketing Can Help B2B Companies.

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How to remain agile when your priorities shift

Sprout Social

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. And social media groups could become the next top channel for organic reach on social media.

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The Importance of Local Activation on Social Media: India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Internet Users: 350 million, +44% since July 2014. Social Media Users: 134 million, +26% in the past year.

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5 Creative Examples of Selfies as Social Media Content

Convince & Convert

Like other social media trends gone mainstream, companies can also leverage the selfie trend to tell a visual story in a way that’s both relevant and strategic. From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign.

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