Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings.

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Template Templates Content NewsCred 167

Hootsuite

MAY 26, 2021

For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. If you’d like to learn more about social selling, take Hootsuite Academy’s Social Selling Certification Course : What is the social selling index? Finding the right people on the platform.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buffer Social

NOVEMBER 13, 2017

If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.” billion at the end of 2016 in one of the largest social media deals in history. Becoming a platform for personal branding & networking.

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LinkedIn Microsoft B2B Marketing 112

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. In order to drive traffic to their online store and awareness of their high end brand, they tasked agency Hollywood Branded with making a bang surrounding their company in order to drive new business for Valentine’s Day.

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Case Study Study Influencer Project 145

The Social Media Hat

MAY 6, 2016

Companies are spending more than ever on Facebook advertising. In fact, latest research puts this number at 122% more per ad unit than in 2014. According to the social network itself, these new-look column ads are: "29% more effective at attracting views (noticing the ad). Facebook The Many Faces of Facebook Ads.

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Facebook Feed Feedly News 156

Rebekah Radice

APRIL 13, 2015

This includes a daily content and social media plan , as well as an effective means for management and monitoring. Keep your company ahead of the competition and in front of potential clients and recruits by creating and encouraging conversation, no matter the social network! Kickstart a Social Media Strategy.

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Social Media Strategy How To Real Estate 130

Rebekah Radice

APRIL 11, 2016

Does it feel like a new social network pops up almost daily? If you’ve wondered which social media site is right for your business , it’s no surprise. So, what social media platform matters most to your business? Let me show you how to peel back the layers of obscurity from today’s top social networks.

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Sites Social Media How To LinkedIn 114

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Considering TweetDeck is specifically tailored for Twitter, it may not be the best tool for those looking to simultaneously manage various social networks in one place. However, there are a couple unique features that set Sprout Social apart.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Mobile devices will account for 25% of global internet traffic by 2014. of US consumers will use mobile coupons by 2014.

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Statistics Mobile comScore Marketing 108

Convince & Convert

MARCH 4, 2016

It is important to have your marketing goals aligned with the overall company goals. Converting your visitors into leads and sales will prove that the spend is worthwhile to the company. A recent study found that in late 2014, only 18.7% However, only 14% tie financial metrics to social media. Aligned Goals.

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ROI Statistics Software Metrics 60

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

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Statistics Social Media LinkedIn Instagram 40

Writtent Blog

MAY 20, 2014

If you’re behind the content marketing curve, now’s the time to get caught up — here are 17 content marketing trends relevant to 2014. Social Media Reigns King. Social media marketing is the most popular content promotion tactic by a mile. Image source. Or more accurately, by 6%. Driving Sales is the Highest Priority. .

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Trends Content Marketing Curation 95

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

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Social Networking B2B Paper.li LinkedIn 100

Rebekah Radice

FEBRUARY 15, 2016

As someone who leads a team dedicated to maximizing social media, I saw this over and over and it broke my heart. What if you could position your company to navigate the choppy waters of social media with ease? First, anticipate social media trends that will impact your business. It also got me thinking.

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Trends Social Media Survey Mobile 114

Webbiquity SMM

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. Do consumers actually listen to brands?

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Statistics Social Media B2B Hubspot 50

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? 56% of Americans have a profile on at least one social networking site. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Dig right in!

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B2B Strategy Marketing Microsoft 198

Hootsuite

NOVEMBER 18, 2015

In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Whether you Tweet once a day or 50 times a day, the social network gathers information around your messaging and your audience. Why is this so valuable?

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Metrics Analytics Twitter Module 75

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. How to Maximize Your LinkedIn Publishing Exposure by Social Media Examiner. .” Guides to B2B Marketing on LinkedIn.

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LinkedIn Marketing B2B Groups 100

Oktopost

AUGUST 13, 2019

Let future philosophers decide whether LinkedIn is a social network for professionals or a professional network with a social overlay. LinkedIn company pages are now used to define and drive branding. For many LinkedIn users,, your company page will be their first impression of your business.

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LinkedIn Company Tips B2B 110

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

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Social Media Tumblr Marketing B2B 245

Hootsuite

NOVEMBER 18, 2015

In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Whether you Tweet once a day or 50 times a day, the social network gathers information around your messaging and your audience. Why is this so valuable?

Metrics 40

Metrics Analytics Twitter Module 40

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? billion by 2014.

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Research Social Media B2B Marketing 210

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? I have grown increasingly critical (but not cynical) of big brands failing at social media.

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JULY 14, 2015

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. People expect to hear back from the brands they interact with on Twitter and other social networks. Know your market (B2B). Social Media Today ).

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Social Media Marketing Statistics Tumblr 80

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media).

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Marketing Social CRM Conference Social Media 123

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? 71% of companies now have a presence on Facebook.

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Statistics Research Social Media B2B 190

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations.

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Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 2, 2014

. • 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. Iconsive ).

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NewsCred Statistics Social Media B2B 273

Webbiquity SMM

SEPTEMBER 22, 2015

John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. Other tools you can’t ignore?

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Review Tools Social Media HootSuite 100

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. J-P De Clerck explains how, in words and pictures.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? While 28% of U.S.

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Research Social Media B2B Statistics 191

Webbiquity SMM

APRIL 29, 2014

Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Marcela De Vivo covers a great deal of ground in this thought-provoking and wide-ranging post, from the impact of social signals on organic ranking to earning (vs. Many SEO companies do the same with their outreach to bloggers.

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Brands SEO Press Release Engineering 204

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40