Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 57% of marketers report custom content is their top marketing priority for 2014. B2B marketers with a documented strategy are more likely to consider themselves effective. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

JULY 28, 2022

Want to hear more from renowned B2B marketing leaders? If you’re a long-time listener, you know that what keeps me up at night professionally is launching, maintaining, and creating highly engaged employee advocacy programs. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

B2B 62

B2B Apple Sample Samples 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • 70% of buyers would rather learn about a company through an article rather than an advertisement. 59% of B2B marketers consider blogs their most valuable channel. •

Content 201

Content Marketing B2B Journal 201

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. For one thing, it seems employees like it.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Ignite Social Media

NOVEMBER 23, 2020

Engaging content types such as video, canvas ads , carousel ads , or Stories are a great way to break through to audiences. Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. There’s no secret sauce for B2B all up.

Advertising 187

Advertising Social Media Tips B2B 187

Hootsuite

MAY 26, 2021

Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads. For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. Are you already engaged in social selling?

HootSuite 145

HootSuite How To B2B LinkedIn 145

Buffer Social

NOVEMBER 8, 2023

Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success.    Time on page indicates how deeply your audience is engaging with your content. It was (and is!) high-quality content, too.

Metrics 98

Metrics Content Marketing Newsletter 98

Pam Moore

DECEMBER 11, 2016

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. 70% of B2B marketers plan to create more content in 2017 compared to 2016. This is up from 808 words in 2014. Orbit Media).

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Template Templates Content NewsCred 167

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. ” LinkedIn is tops for B2B marketing, but…not for advertising? 70% of Facebook users engage with the site daily—and 45% do so several times a day. (

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Buffer Social

FEBRUARY 16, 2017

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below! Engagement. 4) Video views on Twitter grew 220X from December 2014 to December 2015 ( Twitter , 2015).

Social Media 111

Social Media Video Strategy Statistics 111

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. ” A goal not far from reach seeing how LinkedIn has an in-depth dataset of company, industry, and individual contact information for more than 500 million members.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Socialmedia.biz

FEBRUARY 25, 2019

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Airways unintentionally uses an inappropriate image: In 2014, @ElleRafter tweeted to the U.S. Almost 58.6%

Social Media 103

Social Media Brands Template Templates 103

Twist Image

JUNE 19, 2014

Google has bought a bunch of robotic companies. Accenture Interactive recently launched their CMO Insights 2014 with a report titled, CMOs: Time for digital transformation or risk being left on the sidelines. We will be known as a digital company. cmo insights 2014. customer engagement. digital company.

B2B 98

B2B Mobile Analytics Advertising 98

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. In 2014, the average online conversion rate amounted to 2.95%. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Convince & Convert

DECEMBER 10, 2015

” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. Mathew is regarded as one of the most trusted minds on the future of marketing and does speaking engagements around the world on the subject. An example is a retweet. We all click on retweets. ” —@msweezey.

Strategy 60

Strategy How To Marketing B2B 60

The Social Media Hat

MAY 6, 2016

Companies are spending more than ever on Facebook advertising. In fact, latest research puts this number at 122% more per ad unit than in 2014. Because they " match the feel, form and function of the sites where they appear ," they result in higher user engagement. Facebook The Many Faces of Facebook Ads.

Facebook 155

Facebook Feed Feedly News 155

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Mobile devices will account for 25% of global internet traffic by 2014. of US consumers will use mobile coupons by 2014.

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

NOVEMBER 17, 2015

According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. ” Customer experience is how your company makes its customers feel. Discover Financial Services (makers of the Discover Card) routinely do this, and many other companies do the same. Availability? Reputation?

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Nielsen Authentication Price B2B 60

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. At speaking engagements, Erik is often asked, “What’s the next big thing?” highlight to tweet).

Content 60

Content Marketing B2B Journal 60

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. Silver: $49/month – 10 social media accounts, 8 users, and unlimited fans and followers.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Rebekah Radice

APRIL 13, 2015

Keep your company ahead of the competition and in front of potential clients and recruits by creating and encouraging conversation, no matter the social network! LinkedIn is your chance to network and engage within a professional atmosphere. Are you looking to make B2B connections or B2C? Kickstart a Social Media Strategy.

Social Media 130

Social Media Strategy How To Real Estate 130

Convince & Convert

MARCH 4, 2016

It is important to have your marketing goals aligned with the overall company goals. Rather than focusing on followers, page views, or impressions, analyze your data on website analytics, audience engagement, and most importantly, conversions. Engagement is a key indicator of marketing success. Aligned Goals. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Social Media Engagement Statistics. Don’t believe us?

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Rebekah Radice

APRIL 11, 2016

What’s their social media engagement and conversational style? And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships. Not convinced?

Sites 114

Sites Social Media How To LinkedIn 114

Oktopost

SEPTEMBER 30, 2022

Want to hear more from renowned B2B marketing leaders? But using social engagement data in your lead scoring model can make it easier to spot the potential prospects your sales teams should be focusing on. When it comes to lead scoring, you’re going to want to incorporate social engagement data for better accuracy.

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Data Engagement Hubspot B2B 118

agora pulse

AUGUST 19, 2020

That’s because blogs are now 53% longer than they were in 2014 and require matching graphics, GIFs, and SEO to be effective. Fun social content fact: Almost 90% of B2B marketers say that repurposing existing content is more effective than producing new content in terms of time, costs, and results. Reasons Against Curating Content.

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Curation Content Curata Flipboard 130

Writtent Blog

MAY 20, 2014

If you’re behind the content marketing curve, now’s the time to get caught up — here are 17 content marketing trends relevant to 2014. 87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. It’s a huge engagement booster.

Trends 95

Trends Content Marketing Curation 95

Rebekah Radice

FEBRUARY 15, 2016

What if you could position your company to navigate the choppy waters of social media with ease? And finally, position your company to quickly make decisions that have a positive impact. Social media has shifted how your company interacts and engages with prospective buyers and customers. It also got me thinking.

Trends 114

Trends Social Media Survey Mobile 114

Oktopost

OCTOBER 12, 2022

Want to hear more from renowned B2B marketing leaders? However, while the practice of dividing an organization’s customers into groups that have similarities is nothing new, using social engagement data to decide how to group and relate to customers in each segment is most certainly one of the best-kept secrets of customer segmentation.

Hubspot 118

Hubspot B2B Apple Data 118

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60