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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Tags: Marketing Research Marketing Strategy Social Media Marketing 2011 b2b marketing benchmark report b2b lead generation email marketing generating PR buzz longer sales cycles marketing automation software MarketingSherpa telemarketing. Share this on Reddit.

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. percent in Q4 2011 to 26.1 percent in Q4 2012. All results are based on U.S.

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What Social Data can Teach You about Audiences

Buzz Marketing for Technology

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.

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Monday’s 5 Social Media Must-Reads

Firebelly

The State of Community Management in 2011. From this data, we have proof that natural search and social media channels are vastly undervalued, while the effect of paid search is overstated. But there’s very little staying power to a tweet, even when it’s retweeted.

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Friday's 5 Fun Social Media Finds

Firebelly

Bold & Digital Men of Social Media 2011 Calendar Seriously. A funny social media strategy generator. Click around a bit to figure this site out. Hunch Answer 20 quick questions to personalize your internet experience. But the money raised is apparently going to a good cause.

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Toyota's "Sienna Family" YouTube Campaign

Firebelly

Fun idea and I had a few laughs, but (see update at the end of post) Toyota really should have included the YouTube URL at the end of the ads!

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Some of the biggest marketing and PR agencies are already adjusting their business models and organizational structures to better optimize their efforts in this new environment: Edelman has recently created a position – Global Director of Paid Media – responsible for defining their approach to paid media and for integrating it into their accounts.