Why Influence Mining is the Next Gold Rush | social crm | Social.
Convince & Convert
AUGUST 10, 2010
We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. RK : Measuring social media’s direct impact on sales. Raj Kadam : The question we ask is whether the specific data is useful to marketers.
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