Trending Articles

Pinterest Shares New Insights into Emerging Travel Trends as People Look Beyond the Pandemic

Social Media Today

Travel searches are on the rise among Pinners, which could present significant new opportunities for marketers

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Can We talk?

Janet Fouts

What happens when your manager sticks her head in your office and says “ Can we talk? ”. Does your mind leap to assumptions? Do you get a little queasy? Do your team members feel the same thing when you say “ Can we talk? ”.

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Facebook Adds New Shipping Options to Marketplace Facilitating More eCommerce Activity

Social Media Today

Shipping will enable Marketplace sellers to reach a wider audience, which could also help to fuel Facebook's broader eCommerce ambitions

Audiense and Semrush integrate: Combining data points to enrich your contextual understanding of audience affinities!

Audiense

Audiense has integrated with Semrush to improve the understanding of audience affinities by combining social and web signals. Audience Intelligence

Data 153

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Social Commerce Trends for 2022 Planning

Ignite Social Media

With over 230 million digital buyers in the U.S., incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. Add to that, every social media network now has shoppable features that make social commerce transactions easier than ever.

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Facebook Announces New Policies to Better Protect Public Figures from Harassment

Social Media Today

The new rules will see Facebook crack down on sexualized commentary, while also protecting more public figures from harassment

5 Reasons To Include Audiense In Your SEO Tech Stack | Audiense

Audiense

I’ve been talking about ‘Audience-first SEO’ for some time now. Most recently I was given the opportunity to talk on the BrightonSEO main stage about how you can develop SEO personas using multiple data sources, with a focus on integrating audience intelligence data with traditional keyword data.

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Larissa Gaston on Keeping Up With the Speed of B2B Business

Oktopost

Exabeam’s VP of Corporate Marketing takes the hot seat. Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn.

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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. COVID-19 forced marketers to be highly flexible.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Top Tips for Building a Responsive Customer Base

The Realtime Report

Top Tips for Building a. Responsive Customer Base. One of the most crucial aspects of a successful business is having a responsive customer base.

Tips 91

Twitter Announces Broader Roll-Out of New Spaces Tab, Adds New Spaces Invite process

Social Media Today

The new tab, coming to all English-language users, is a significant step in boosting Spaces discovery

How to Use Analytics to Inform Your Customer’s Challenges

Audiense

When it comes to your customers’ challenges, do you really know what they are struggling with? Audience Intelligence

How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. One tool available is URL parameters.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

What Is Trickbot Malware & How To Get Rid of It On Mac?

Tweaklibrary

Up until sometime back, users had a notion that malware could not infect Mac and it was confined to Windows computers only. But, let us tell you that various kinds of malware are targeting Mac as well.

Factors to Consider When You’re Buying a Condo

The Realtime Report

Factors to Consider When. You’re Buying a Condo. Purchasing a home in a condo building involves some extra considerations that typically don’t factor into buying a single-family home.

Buy 91

FTC Sends Out Official Warnings to Over 700 Brands Over the Use of Fake Reviews

Social Media Today

The notices put the marketing industry on notice in regards to use of fake endorsements and misleading claims

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Marketing Lessons Learned From the 2021 Facebook Outage

Ignite Social Media

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Problems with Facebook Ads Optimization

Jon Loomer

Facebook’s ads optimization systems are powerful. They have a ridiculous amount of data they can use to make sure that the right people who are most likely to act will see your ad. But while powerful, there are some inherent problems.

Measuring The Best (and The Not So Great) Ways of Organizing Passwords

Tweaklibrary

Not just passwords, you probably have several login credentials, personal notes, banking-related details , Social Security Numbers, crucial documents, so on and so forth scattered everywhere.

[PODCAST] People buy from people; they don’t buy from companies

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

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LinkedIn Shuts Down in China Amid Rising Regulatory Pressure in the Region

Social Media Today

The platform has found it difficult to meet local regulatory requirements, and will now bow out of the region entirely

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Manager vs. Community Manager: Who Does What?

Quintly

While many are familiar with the term social media manager, not the same can be said about community manager. The two roles are often thought of as the same when, in fact, they are not.

Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. When used properly, this can lead to more profitable ads. The primary bid strategies are as follows: Lowest Cost. Cost Cap. Bid Cap. Minimum ROAS.

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Being funny on social media can drive serious business

Sprout Social

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line?

How Vistaprint Found Its Voice on Clubhouse

Likeable

Vistaprint was looking to promote their recent acquisition of global creative platform 99designs. To help drive new users to the 99designs website, they wanted to connect with small business owners and entrepreneurs with influence.

Twitter Launches Ticketed Spaces on Android, Now Available to all US Users on iOS

Social Media Today

The expansion will help to boost interest in Spaces, and could see more popular broadcasters sharing more often

We Are All the Sales Department

David Meerman Scott

Back in the day, only people in the sales department worked with potential customers. Most big companies still do it this way. However, with the popularity of instant engagement via social networking, we’re all in sales now.

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7 Easy Ways to Use Influencers for Black Friday, Cyber Monday 2021

Pixlee

Black Friday and Cyber Monday sales have been inking new records every year. . In 2020, we saw an overwhelming move towards ecommerce. And as a result, businesses witnessed a 32% increase in holiday season sales over 2019.

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Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Meanwhile at my house, we’re excitedly looking forward to the Zingerman’s Mail Order summer sale and our annual order of Ortiz tuna by the case. link].

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