Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. What is short-form video?

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Video HootSuite How To UGC 112

Buffer Social

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Here are the five key characteristics that set high-performing short-form videos apart, ensuring they resonate with viewers and achieve their intended impact.

YouTube 94

YouTube Video UGC Authentication 94

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Webbiquity SMM

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. ” Videos (13.2%) are the third-most common type of content created. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

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Research Report Social Media CPM 257

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important. Unlike image- or text-based content, video content can rely heavily on having talented people and personas on camera.

Brands 110

Brands Content UGC How To 110

Bill Hartzer

APRIL 4, 2024

The Entertainment Score, a unique metric developed by Dash Hudson, measures the effectiveness of content in capturing and maintaining audience attention on short-form video platforms. This has been further amplified by leveraging Dash Hudson’s insights and user-generated content (UGC), alongside the advertising prowess of Meta.

Airlines 87

Airlines Social Media UGC Authentication 87

Ignite Social Media

SEPTEMBER 5, 2023

Our video will help walk you through the visuals, but if you prefer to read along, we’ve summarized the highlights of the discussion below. 7 of our Favorite Creative Social Media Trends of September 2023 Here is a list of 7 of our favorite social media posts we saw this month. We like that it uses video without sound.

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Social Media Brands Content UGC 161

Keyhole.co

SEPTEMBER 13, 2023

They can: Enhance your visibility Make your content go viral Generate trending content ideas Help you identify competitors and potential collaborators However, not all trending hashtags are relevant to your brand or add value to your marketing. Trendjacking Trending TikTok challenges are often associated with specific hashtags.

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Hashtag Trends UGC How To 52

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok. Embrace User-Generated Content (UGC) to maximize Tik Tok impact. Be On Trend. TikTok is a fast-moving community and trends come and go quickly. Tik Tok for Business.

Brands 195

Brands Hashtag UGC Aggregator 195

Ignite Social Media

JANUARY 30, 2017

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not.

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UGC Campaign Social Media Bazaarvoice 60

Pixlee

AUGUST 16, 2021

If you want to stay ahead of the ecommerce game, it’s crucial to jump on the latest trends and features taking our e-wallets by storm. Read on to discover the top ecommerce trends for 2021 and beyond. Shoppable Video. Video marketing has been on the rise for a while now. How-To and Video Testimonials.

Trends 52

Trends UGC Authentication Instagram 52

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Research trends. Here, you’ll find a sampling of TikTok’s latest trends and example videos you can use for inspiration.

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Examples Campaign Tips UGC 142

Social Media Strategies Summit

JANUARY 5, 2022

Next, you must understand the algorithm, see what your competitors are doing, and stay current with trends. Instagram Reels are short, engaging videos that can help bring your brand to life. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Answer FAQs.

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Small Business Instagram Platform How To 202

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. What does UGC mean? How are Video Views defined in social media? On the surface, this seems pretty obvious-—how many people viewed your video, but the platforms define a view different.

Social Media 124

Social Media CPA CPM CPC 124

The Realtime Report

FEBRUARY 16, 2017

Welcome To The Video Generation By Jason Katz. Peer to peer influence and video content is impacting retail like never before. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. – Content Trends.

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Video Retail Influencer YouTube 131

Sprout Social

MAY 8, 2023

With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. For example, reposting and promoting UGC as part of an ad campaign is usually considered commercial intent.

Social Media 110

Social Media UGC Policies Guidelines 110

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. Overposting TikTok-Style Videos. One mistake I continue to see is brands taking videos made specifically for TikTok and posting it on Instagram, Facebook and every other platform they have. Ericka Riker, Community Manager.

Social Media 196

Social Media UGC Trends Organization 196

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. You may think that TikTok is all about challenges, pranks and dance videos. Avoid creating overly formal and scripted videos. Let’s get started.

How To 133

How To Hashtag Influencer UGC 133

Keyhole.co

MARCH 24, 2024

The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St. The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. Airbnb also promotes its experiences on TikTok.

Communities 59

Communities Social Media Strategy UGC 59

Keyhole.co

DECEMBER 26, 2023

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

Social Media 52

Social Media Strategy Sports Meme 52

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. ” and “Consumers find UGC 9.8x

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UGC Content Case Study Influencer 71

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Their team is also extremely engaged on social.

Strategy 124

Strategy Brands Content UGC 124

Pixlee

FEBRUARY 23, 2018

Companies that don’t keep up with the latest trends will have difficulty reaching their goals. The following three customer acquisition trends should play crucial roles in 2018. Expect to see user-generated content (UGC) become even more common in 2018. Some benefits of using UGC include: Increased social engagement.

Retail 55

Retail Trends UGC Authentication 55

Hootsuite

APRIL 3, 2023

Facebook engagement actions include likes, reactions, comments, shares, video views, and link clicks. Use high-quality visuals Okay, pretty basic, but good quality visuals are so important, whether it’s a video, photo, or graphic. Try Facebook Live video If creating Reels already feels overwhelming, Live video can seem like Mt.

Engagement 110

Engagement UGC Facebook HootSuite 110

Webbiquity SMM

JANUARY 28, 2020

A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. Also, if your social media hub includes UGC, people are more likely to engage with it because that content is more relatable to them. 2. Social media hubs can help drive sales as well.

Social Media 168

Social Media UGC Aggregator Eventful 168

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Brands have to be alert to a myriad of new trends popping up every day. With a growing user base and consistent trends for brands to hop on, we say yes. Trend-based videos (dances, hashtag challenges, etc.).

Strategy 86

Strategy Brands UGC Apparel 86

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. According to the Sprout Social Index™ XVI: Above and Beyond, 41% of marketers plan on using more UGC in 2021.

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Curation Data Content UGC 141

Likeable

JUNE 25, 2019

Here are some of the biggest recent trends in community management that we’ve noticed from leading brands on social media. One of the biggest trends going on right now when it comes to community management is brands interacting with other brands, specifically their competitors. Acting Like a Human. Seems simple, right?

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Communities Trends UGC Template 64

Social Media Strategies Summit

JANUARY 5, 2023

We’ve rounded up five key social media trends for 2023 to help you do that. The (Ongoing) Rise of Short-Form Vertical Video. Traditionally, viewers watch videos horizontally — think YouTube and Netflix. At the same time, short-form video content has grown in popularity among consumers and marketers. Image source.

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Trends Social Media UGC Marketing 297

Sprout Social

MAY 4, 2022

Challenges are a cornerstone of TikTok and represent some of the platform’s most popular videos. Challenges on TikTok are campaigns (or trends) that invite people to create their own videos based on performing a specific task. Hashtags make these trends and the content created for them more visible and easier to find.

Brands 111

Brands Hashtag Trends Fashion 111

Sprout Social

APRIL 6, 2022

Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. Pixie Mood drives social commerce engagement with tagged video posts. Shop something sweet for less!

Examples 114

Examples Brands Facebook Retail 114

Hootsuite

APRIL 25, 2024

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). Trend-tracking. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. You can set up alerts to receive notifications about relevant industry trends.

Curation 75

Curation Social Media Management Tools Social Media 75

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. One thing you need to know by now is that trends on TikTok drive and inspire action. Leave thoughtful comments, share their videos, follow and simply engage with them.

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Strategy Marketing Banking Influencer 175

Pixlee

DECEMBER 15, 2021

In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022. More User-Generated Content (UGC). A post you or your friends share on Instagram would be considered UGC. Short-Form Video Content Will Reign.

Social Media 52

Social Media UGC Marketing Influencer 52

Later

SEPTEMBER 9, 2020

Introducing Shoploop: Google’s very own shoppable video platform! Created by Google’s in-house incubator, Area 120 , Shoploop is a mobile shopping platform that helps consumers discover products in an entertaining, informational, and snackable video format. . That’s because discovering new products on Shoploop is so easy. .

Influencer 56

Influencer Platform Video Brands 56

agora pulse

JANUARY 6, 2021

For example, if I identify user-generated content (UGC) to share or trending topics to pursue, I add them to a list of things to explore when I have more time. Review the UGC you saved earlier and add the best examples to your social media schedule. Make a note to tackle any time-consuming tasks later.

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Social Media Management Social Media Curation UGC 172

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. You can produce videos that aren’t perfect and end up going viral. . Feature User-Generated Content (UGC).

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Campaign UGC Hashtag Influencer 52