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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

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Twitter Leans into Emerging Video Trends with New Video Showcase Elements

Social Media Today

Twitter's not going 'full TikTok' like Meta, but it is trying to lean into the latest video consumption trends.

Video 208
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YouTube Shares New Insights into Emerging Video Trends

Social Media Today

YouTube has shared some new insights into evolving video trends, based on its latest usage insights and survey data.

Trends 218
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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Ask yourself: Does this trend align with our target audience?

Trends 167
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Twitter Shares New Data on Video Consumption Trends, Focusing on the SEA Region

Social Media Today

Some new notes on evolving video consumption trends via tweet.

Trends 186
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7 Top B2B Social Media Trends

Oktopost

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

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YouTube Highlights Emerging Content Trends in New Video Series

Social Media Today

The new, monthly series will highlight key emerging trends in the app.

Trends 156