article thumbnail

22 Side Projects From the Buffer Team

Buffer Social

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.

Project 62
article thumbnail

Personal Brand, Meet Business Brand: How Small Business Owners Can Make Them Work Together

Buffer Social

In my experience as a creative, brand strategist, and coach for small businesses and startups, separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. Your professional success shouldn’t hinge on your business’ success.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Strategy Tips from Top B2B Brands

Writtent Blog

Building a small business content strategy is hard work, but it’s probably about to get much harder. According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.”

B2B 93
article thumbnail

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.”

article thumbnail

Startup Life: Diary of a First Generation Entrepreneur

The Marketing Blog

11 pm Startup Life: Diary of a First Generation Entrepreneur Jump to Comments ‘Oh shit.’ In our mind, we knew that was just one of those days when we as drivers of the startup car were being tested. It was just one of those small roadblocks that had hit us in our journey. ’ came the voice from the other room.

Startup 191
article thumbnail

5 Big Business Concepts That Startups Need to Steal

Idaconcpts

Most people understand that running a small business is a completely different experience than running a major corporation. However, despite smaller budgets, smaller teams, and a different playing field, many of the business principles that form the operational foundation for large companies apply to small businesses as well.

Startup 70
article thumbnail

7 Ways to Prove Scalability to Investors

The Realtime Report

Small business startups and entrepreneurs often think that investors will be ready and waiting to sink thousands and millions of dollars into their idea. Investors look for startups that are scalable. Develop an Attractive Business Model. 7 Ways to Prove Scalability to Investors. Set Up the Operations.

Startup 172