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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

For many organizations, it’s not even a question: Marketers own social strategy. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Always have, always will. Our new research reveals it’s time to rethink this assumption.

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Ads (ad clicks, survey answers). Ads deployed based on intent data drive a 40% higher purchase intent lift and 30% greater consideration lift – so you can deliver well-timed, purpose-packed ads that contain value-driven messaging and target buyers who are proven to be interested by understanding the intent behind specific keyword searches.

B2B 89
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Earned media is any external promotion that your brand earns organically.

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2011 B2B Marketing Trends

Webbiquity SMM

As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Both figures were up slightly, but similar to last year. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge.

B2B 185
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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, and there was earned media — and for the most part, everyone understood their role. Should you use paid search links to drive additional traffic? If only things were still this easy. Should you even have one?

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9 Everyday Tools to Increase Earned Media

Kikolani

Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Let me ask you this, who you would believe? Raffle Copter.

Tools 151
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Search is as popular as ever, but the percentage of searches actually done on search engines declined slightly in 2012 (by about 1%). More searches are taking place on websites (e.g. Twitter, Facebook, and on Amazon.com, which is the top destination for product search). MediaPost ). B2B Lead Blog ). 3 SEM Facts.